PESTEL socio-cultural factor Virtual Worlds

PESTEL : Media Management VT09 HHS Andreas Bockisch | 70363 | 70363@student.hhs.se Celeste Cantú Alejandró | 70364 | 70364@student.hhs.se Nina Steiner | 70385 |70385@student.hhs.se Alejandra Fernandez del Valle | 70391 | 70391@student.hhs.se

What is a Virtual/digital World ,[object Object],[object Object],Shared Space Graphic User Interface Inmmediacy Interactivity Persistence Socialication/community

Examples of Virtual/digital Worlds ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.virtualworldsreview.com

PESTEL ,[object Object],SOCIO-CULTURAL FACTORS demographics, lifestyle trends, population shifts, education, health, living standards, leisure activities, etc.

Trends in the usage of Internet http://www.internetworldstats.com/stats.htm

Socio cultural issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Hsu, Chin-Lung & Lu, Hsi-peng, 2003

AGE http://www.theesa.com/facts/index.asp  Growing number of Virtual Worlds for young users

Second Life: Age and Gender User’s ages ,[object Object],[object Object],Resident market share by age tier Average monthly hours by age tier http://static.secondlife.com/economy/stats_200710.xls Melanie Swan Age % 13-17 1.23% 18-24 27.16% 25-34 38.88% 35-44 21.13% 45 + 11.61%

Usage of Virtual Worlds ,[object Object],[object Object],[object Object],[object Object]

Forecast wirtual World Adoption ,[object Object],1 billion users in 2018 BUT: Growth of Second Life seems to slow down Maybe reaches its peak soon  Need for new concepts

Future of Digital Worlds ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusions ,[object Object],[object Object]

PESTEL socio-cultural factor Virtual Worlds

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PESTEL socio-cultural factor Virtual Worlds