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RO-DIRECT
1 noiembrie 2012
by cora Romania
Ce iti trebuie pentru o
campanie adresata
- o baza de date organizata si oameni care sa o administreze
- o baza de date up-datata, deci oameni care o administreaza
- un mesaj simplu si personalizat
- un vizual de impact
- analiza raportarilor anterioare
- bugete
Cum iti creezi baza de date
Recuperare de adrese e-mail prin programe de loializare
Campanii de inscriere la newsletter
1. prin incentivare / call to action
2. prin content relevant pe site
exemple de newsletter
exemple de newsletter
exemple de newsletter
Camelia Popescu - Despre Cora la RoDirect 2012
Media de deschidere pe industrie si verificata
in trimiterile uzuale este intre 20 % si 35 %.
magazin cora rata de deschidere
cora Pantelimon 47%
cora Lujerului 45%
cora Cluj 50%
cora Sun Plaza 48%
cora Baia Mare 47%
cora Drobeta 55%
cora City Park 60%
cora Arad 63%
total cora Romania 52%
magazin cora
rata de succes (au
venit in magazin sa
obtina reducerea)
cora Pantelimon 35%
cora Lujerului 42%
cora Cluj 30%
cora Sun Plaza 58%
cora Baia Mare 36%
cora Drobeta 53%
cora City Park 42%
cora Arad 48%
total cora Romania 41%
rezultate
rezultate
PROMO ANIVERSARE
SF. MIHAIL & GAVRIL
Variaţie CA 2011/2010
CA grup promo 2.55%
CA grup de control 0.20%
grup promo – persoanele din BDD a
caror adresa email o aveam si le chema
Mihail sau Gavril sau derivate
grup control- persoanele din BDD pe
care le chema Mihail sau Gavril sau
derivate, dar pentru care nu aveam
adresa email
Feed-back clienti
Un gest surprinzator si foarte elegant!!!
Va multumesc frumos pentru acest newsletter. Sincer nu ma asteptam!
Va multumesc foarte mult! Apreciez!
Imi este necaz ca in perioada respectiva nu sunt in Bucuresti! nu am nici
un magazin cora in preajma! apreciez gentiletea colectivului care
conduce magazinele cora!
Feed-back clienti
Bravo voua!
Un calduros "LA MULTI ANI “ va urez si eu cu ocazia implinirii
primului an in Baia Mare.
Va multumesc mult pentru urari!
Chiar astazi am fost la cora si nu stiam de ce am primit atatia bani pe
tichetul cora! Nu citisem inca acest e-mail!
Felicitari pentru asemenea promotii!
Nu poti multumi pe
toata lumea 
Daca se ofera 10% din val cumparaturilor la 411 ron trebuia sa imi oferiti
41 de ron . Nu este corect la ceea ce oferiti d-voastra unor clienti fideli
pacat asa veti pierde multi dintre clientii care cu adevarat v-au fost
fideli!
Buna ziua,
10% ar fi fost ceva, dar 10 RON maxim...Sunteti de ras.
Efectul surpriză
magazin cora rata de deschidere au venit sa ridice tortul
cora Pantelimon 17% 8%
cora Lujerului 100% 100%
cora Cluj 27% 45%
cora Sun Plaza 40% 100%
cora Baia Mare 50% 50%
cora Drobeta 0% 0%
cora City Park 100% 100%
cora Arad 35% 0.13%
La cora Arad nu aveam pe nimeni in baza de date cu
numele cora sau coralia, de aceea am trimis catre toata
baza de date si am avut 5 persoane care au venit sa isi
ridice cadoul de la cora pentru ca fusesera anuntate de
cunoscuti
La cora Cluj si cora Sun Plaza, colegii nostri au si
sunat persoanele pe care doream sa le aniversam,
de aceea rata de succes e mai mare decat rata de
deschidere

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Camelia Popescu - Despre Cora la RoDirect 2012

  • 2. Ce iti trebuie pentru o campanie adresata - o baza de date organizata si oameni care sa o administreze - o baza de date up-datata, deci oameni care o administreaza - un mesaj simplu si personalizat - un vizual de impact - analiza raportarilor anterioare - bugete
  • 3. Cum iti creezi baza de date Recuperare de adrese e-mail prin programe de loializare Campanii de inscriere la newsletter 1. prin incentivare / call to action 2. prin content relevant pe site
  • 8. Media de deschidere pe industrie si verificata in trimiterile uzuale este intre 20 % si 35 %. magazin cora rata de deschidere cora Pantelimon 47% cora Lujerului 45% cora Cluj 50% cora Sun Plaza 48% cora Baia Mare 47% cora Drobeta 55% cora City Park 60% cora Arad 63% total cora Romania 52%
  • 9. magazin cora rata de succes (au venit in magazin sa obtina reducerea) cora Pantelimon 35% cora Lujerului 42% cora Cluj 30% cora Sun Plaza 58% cora Baia Mare 36% cora Drobeta 53% cora City Park 42% cora Arad 48% total cora Romania 41% rezultate
  • 10. rezultate PROMO ANIVERSARE SF. MIHAIL & GAVRIL Variaţie CA 2011/2010 CA grup promo 2.55% CA grup de control 0.20% grup promo – persoanele din BDD a caror adresa email o aveam si le chema Mihail sau Gavril sau derivate grup control- persoanele din BDD pe care le chema Mihail sau Gavril sau derivate, dar pentru care nu aveam adresa email
  • 11. Feed-back clienti Un gest surprinzator si foarte elegant!!! Va multumesc frumos pentru acest newsletter. Sincer nu ma asteptam! Va multumesc foarte mult! Apreciez! Imi este necaz ca in perioada respectiva nu sunt in Bucuresti! nu am nici un magazin cora in preajma! apreciez gentiletea colectivului care conduce magazinele cora!
  • 12. Feed-back clienti Bravo voua! Un calduros "LA MULTI ANI “ va urez si eu cu ocazia implinirii primului an in Baia Mare. Va multumesc mult pentru urari! Chiar astazi am fost la cora si nu stiam de ce am primit atatia bani pe tichetul cora! Nu citisem inca acest e-mail! Felicitari pentru asemenea promotii!
  • 13. Nu poti multumi pe toata lumea  Daca se ofera 10% din val cumparaturilor la 411 ron trebuia sa imi oferiti 41 de ron . Nu este corect la ceea ce oferiti d-voastra unor clienti fideli pacat asa veti pierde multi dintre clientii care cu adevarat v-au fost fideli! Buna ziua, 10% ar fi fost ceva, dar 10 RON maxim...Sunteti de ras.
  • 14. Efectul surpriză magazin cora rata de deschidere au venit sa ridice tortul cora Pantelimon 17% 8% cora Lujerului 100% 100% cora Cluj 27% 45% cora Sun Plaza 40% 100% cora Baia Mare 50% 50% cora Drobeta 0% 0% cora City Park 100% 100% cora Arad 35% 0.13% La cora Arad nu aveam pe nimeni in baza de date cu numele cora sau coralia, de aceea am trimis catre toata baza de date si am avut 5 persoane care au venit sa isi ridice cadoul de la cora pentru ca fusesera anuntate de cunoscuti La cora Cluj si cora Sun Plaza, colegii nostri au si sunat persoanele pe care doream sa le aniversam, de aceea rata de succes e mai mare decat rata de deschidere