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©	
  2015	
  Credly,	
  LLC	
   1	
  
Digital Badges & Credentials
John Walber
Credly

info@credly.com Ÿ @credly	
  
Making Achievements Visible:
The New Professional Currency	
  
This is not
about badges.
©	
  2015	
  Credly,	
  LLC	
   2	
  
•  Helping to make achievements and
credentials more visible and more useful
•  Empowering people with a form of
professional capital that can improve
their lives
•  Strengthening the relationship between
your organization and those you serve
What it IS about:
©	
  2015	
  Credly,	
  LLC	
   3	
  
•  Skills people demonstrate
•  Choices they make
•  Communities in which they
engage
Badges verify & tell the story of:
Badges also help organizations
acknowledge and share what they value
in the world.
©	
  2015	
  Credly,	
  LLC	
   4	
  
©	
  2013	
  Credly,	
  LLC	
  © 2012 Credly, LLC
Digital vs. embroidered badges
©	
  2013	
  Credly,	
  LLC	
  © 2012 Credly, LLC
Digital Badges
vs. Embroidered Badges
• Don’t need to fit on a sash!
• Can be seen whether you are
physically present or not!
• Pretty image + data!
• Evidence travels with them!
• Earned from lifelong interactions!
• Multiple sources, side-by-side!
• Can be awarded dynamically
when criteria are met!
©	
  2015	
  Credly,	
  LLC	
   5	
  
Adapted from http://classhack.com/post/45364649211/open-
badge-anatomy-updated by Kyle Bowen, Class Hack
1.  A metadata
standard
2.  A “packaging”
standard
Other	
  systems	
  like	
  this?	
  
What other systems for sending
and receiving digital things work
like this?!
©	
  2015	
  Credly,	
  LLC	
   6	
  
Email	
  
©	
  2013	
  Credly,	
  LLC	
  © 2012 Credly, LLC
Email
Email	
  Clients	
  
©	
  2013	
  Credly,	
  LLC	
  © 2012 Credly, LLC
©	
  2015	
  Credly,	
  LLC	
   7	
  
Badge	
  Clients	
  
©	
  2013	
  Credly,	
  LLC	
  © 2012 Credly, LLC
It’s	
  like	
  a	
  Receipt:	
  AsserGons	
  
“Assertion” Verifies Badge’s Validity
The earner’s badge is
“baked” with the data
about your achievement,
including a link back to a
“receipt” or “assertion”
from the issuer or a
trusted party.
The badge issuer or a
trusted party maintains
the “assertion” in
perpetuity, acting as
proof that the data in the
badge matches the
issuer’s original data.
©	
  2015	
  Credly,	
  LLC	
   8	
  
©	
  2013	
  Credly,	
  LLC	
  © 2012 Credly, LLC
Now we know what
makes “Open Badges”
• Portable!
• Owned by the recipient!
• Machine-readable!
• Validated by the issuer!
• Verifiable by observers!
• Standardized technical
format!
©	
  2015	
  Credly,	
  LLC	
   9	
  
An industry association verifies skills
demonstrated outside the office.
Where’s the credit?
Source:	
  Flickr	
  @marcthiele	
  (Marc	
  Thiele)	
  
A training program certifies hard and soft
skills needed to succeed.
Source:	
  Flickr	
  @24289877	
  (Hazel	
  Owen)	
  
©	
  2015	
  Credly,	
  LLC	
   10	
  
A customer gets certified by a company for
use of their products.
Where’s the credit?
©	
  2015	
  Credly,	
  LLC	
   11	
  
Workshop participants demonstrate
entrepreneurship and innovation.
Where’s the credit?
Instructors or peers witness evidence of
discrete, marketable skills within a class.
©	
  2015	
  Credly,	
  LLC	
   12	
  
Someone participates in an activity led by
experts at a cultural institution.
Where’s the credit?
A visitor at the Dallas Museum of Art joins
the DMA Friends program.
©	
  2015	
  Credly,	
  LLC	
   13	
  
Someone completes a MOOC, a leadership
program, or a web design bootcamp.
©	
  2015	
  Credly,	
  LLC	
   14	
  
A job-seeking veteran wants to present her or his
military training as skills employers need.
Earners of badges own their achievements.
©	
  2015	
  Credly,	
  LLC	
   15	
  
Each person decides what they want to share.
Think of each line
on a résumé as
verified by its
source and
independently
sharable.
©	
  2015	
  Credly,	
  LLC	
   16	
  
Nothing has to change, but …
While we are re-inventing the
form recognition takes …!
… why not think differently
about assessment, too?!
Embedded and Authentic Assessments
©	
  2015	
  Credly,	
  LLC	
   17	
  
Embedded and Authentic Assessments
§  Participation / presence /
check-in!
§  Membership / interest group!
§  Geolocation-based!
§  Role-based!
§  External data source(s)
correlation!
§  Group Badges through
Individual Work!
§  Organizational Badges!
§  Given / Discretionary



!
§  Previously assessed /
Retroactive badges!
§  Expert review!
§  Peer review!
§  Self review!
§  Self-Claimed with Evidence!
§  Evidence submission or
confirmation !
§  Triggers!
§  Meta-triggers!
§  Test, quiz or assessment



!
Transforming Achievement Data into Credentials
Training Manager Certificate
SIIA Education Division
Board Member
MoMA Certified:
Art Academy
Successful completion of
the Training Manager
Certificate Program
offered by Training
Magazine
Member of the Education
Division Board of the SIIA
Certification for completing
The Museum of Modern Art Art
Academy Online Course,
November 2013.
©	
  2015	
  Credly,	
  LLC	
   18	
  
Earning Digital Badges based on real time,
contextual activities
Embedded Earning and Display
©	
  2015	
  Credly,	
  LLC	
   19	
  
Competency-Based Education
Source: http://www.ecampusnews.com/top-news/students-digital-badges-632/
Building a Digital Badge System for Open
SUNY COTE
John Walber
Credly

info@credly.com Ÿ @credly	
  
Making Achievements Visible:
The New Professional Currency	
  
©	
  2015	
  Credly,	
  LLC	
   20	
  
Digital Credential Lifecycle Management
©	
  2015	
  Credly,	
  LLC	
   21	
  
Life	
  of	
  a	
  Badge	
  
Idea	
  
ConstellaGon	
  
Build	
  
Currency	
  
A	
  good	
  place	
  for	
  badges	
  in	
  our	
  organizaGon	
  
would	
  be	
  …..	
  
	
  
A	
  good	
  idea	
  for	
  a	
  badge	
  in	
  our	
  	
  
organizaGon	
  would	
  be	
  ….	
  
©	
  2015	
  Credly,	
  LLC	
   22	
  
Name	
  your	
  badge.	
   What	
  does	
  your	
  badge	
  represent?	
  Membership,	
  ParGcipaGon,	
  	
  
Progress,	
  Skill/Competency?	
  	
  
Will	
  this	
  badge	
  require	
  assessment	
  and	
  if	
  so,	
  how	
  and	
  
by	
  whom?	
  	
  
What	
  does	
  someone	
  need	
  to	
  do	
  to	
  earn	
  this	
  badge?	
  	
  
Give	
  a	
  one	
  sentence	
  or	
  phrase	
  descripGon.	
  
If	
  someone	
  earns	
  this	
  badge,	
  what	
  
opportuniGes	
  might	
  it	
  open	
  for	
  
them?	
  
If	
  someone	
  earns	
  this	
  badge,	
  how	
  will	
  it	
  reflect	
  back	
  on	
  
your	
  organizaGon?	
  
Motivation
#   Badges should serve
as a “stamp of
approval” for
behaviors and
progress towards
goals that are
intrinsically motivating
©	
  2015	
  Credly,	
  LLC	
   23	
  
A	
  good	
  place	
  for	
  
badges	
  in	
  our	
  
organizaGon	
  would	
  
be	
  …..	
  
	
  
A	
  good	
  place	
  for	
  badges	
  in	
  our	
  
organizaGon	
  would	
  be	
  …..	
  
	
  
A	
  constellaGon	
  ….	
  
§  Provides	
  the	
  overall	
  picture	
  of	
  a	
  
badge	
  system	
  
§  Gives	
  a	
  sense	
  of	
  scale	
  
§  Connects	
  the	
  parts	
  of	
  your	
  
badging	
  system	
  
©	
  2015	
  Credly,	
  LLC	
   24	
  
Badge	
  versus	
  badge	
  system	
  
©	
  2015	
  Credly,	
  LLC	
   25	
  
©	
  2015	
  Credly,	
  LLC	
   26	
  
©	
  2015	
  Credly,	
  LLC	
   27	
  
Explorer	
  
Interested	
  	
  
Open	
  SUNY	
  Fellow	
  
Trailblazer	
  Interested	
  N2OL	
  	
  
Open	
  SUNY	
  Fellow	
  
Champion	
  
Experienced	
  Online	
  PracGGoner	
  
Open	
  SUNY	
  Fellow	
  
	
  
Mentor	
  
Exemplar	
  Coach	
  &	
  Mentor	
  
Open	
  SUNY	
  Fellow	
  
Master	
  
Expert	
  Online	
  InstrucGonal	
  	
  
Designer	
  
Explorer	
  
Trailblazer	
  
Membership:	
  Interested	
  
Professional	
  Development	
  
Commitment	
  
Commitment	
  
Professional	
  Development	
  
Membership:	
  Interested	
  N2OL	
  
Community	
  Engagement	
  
Open	
  SUNY	
  COTE	
  
PD	
  Badge	
  
ConstellaGons	
  
©	
  2015	
  Credly,	
  LLC	
   28	
  
Mentor	
  
Commitment	
  
Professional	
  Development	
  
Membership:	
  	
  
Exemplar	
  Coach	
  &	
  Mentor	
  
Community	
  Engagement	
  
Champion	
  
Commitment	
  
Professional	
  Development	
  
Membership:	
  Experienced	
  Online	
  PracGGoner	
  
Community	
  Engagement	
  
Master	
  
Commitment	
  
Professional	
  Development	
  
Membership:	
  Expert	
  ID	
  
Community	
  Engagement	
  
©	
  2015	
  Credly,	
  LLC	
   29	
  
Open	
  SUNY	
  COTE	
  
Summit	
  
Community	
  
Engagement	
  
Badges	
  
Social	
  Media	
  
Open	
  SUNY	
  COTE	
  
Summit	
  
Community	
  
Engagement	
  
Badges	
  
Summit	
  2015	
  
©	
  2015	
  Credly,	
  LLC	
   30	
  
Open	
  SUNY	
  COTE	
  
Summit	
  
Community	
  
Engagement	
  
Badges	
  
Summit	
  
CommemoraGve	
  
What	
  does	
  community	
  
engagement	
  look	
  like?	
  
•  What	
  do	
  you	
  currently	
  do	
  that	
  you’d	
  like	
  to	
  
have	
  acknowledged?	
  
•  What	
  should/could	
  someone	
  do	
  to	
  
demonstrate	
  engagement?	
  
•  How	
  can	
  COTE	
  support	
  you?	
  
©	
  2015	
  Credly,	
  LLC	
   31	
  
Gold Star Gold Seal!
Assessment	
  
What	
  needs	
  to	
  be	
  assessed?	
  
§  By	
  whom?	
  Reviewed	
  or	
  automaGc?	
  
§  Evidence?	
  
§  Back	
  to	
  purpose:	
  parGcipaGon,	
  
membership	
  or	
  skill/development?	
  
§  Does	
  assessment	
  add	
  value	
  to	
  the	
  
currency?	
  
	
  
©	
  2015	
  Credly,	
  LLC	
   32	
  
The	
  look	
  -­‐	
  visuals	
  
§  Concepts:	
  iconography	
  
§  The	
  Noun	
  Project	
  
§  Color-­‐coding	
  
§  Size	
  and	
  shape	
  
§  Do	
  you	
  need	
  words?	
  
©	
  2015	
  Credly,	
  LLC	
   33	
  
Metadata	
  
ü Describes	
  the	
  significance,	
  effort,	
  and	
  
“weight”	
  of	
  the	
  accomplishment	
  
ü IdenGfies	
  the	
  issuer	
  
ü Provides	
  a	
  Gmestamp	
  
ü May	
  link	
  to	
  evidence	
  
ü Personalized	
  to	
  the	
  recipient	
  
©	
  2015	
  Credly,	
  LLC	
   34	
  
Earners of badges own their
achievements.
©	
  2015	
  Credly,	
  LLC	
   35	
  
What	
  do	
  people	
  see?	
  
©	
  2015	
  Credly,	
  LLC	
   36	
  
Social	
  Networks	
  
©	
  2015	
  Credly,	
  LLC	
   37	
  
©	
  2015	
  Credly,	
  LLC	
   38	
  
©	
  2015	
  Credly,	
  LLC	
   39	
  
Using verified achievements to tell our story
and be discovered for new opportunities
Adding Verified Badges to Portfolios
©	
  2015	
  Credly,	
  LLC	
   40	
  
Adding Verified Badges to Portfolios
Adding Verified Badges to Portfolios
©	
  2015	
  Credly,	
  LLC	
   41	
  
©	
  2015	
  Credly,	
  LLC	
   42	
  
Building a Digital Badge System for Open
SUNY COTE
John Walber
Credly

info@credly.com Ÿ @credly	
  
Making Achievements Visible:
The New Professional Currency	
  

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Credly/John Walber - Building a Digital Badge System for COTE (Workshop)

  • 1. ©  2015  Credly,  LLC   1   Digital Badges & Credentials John Walber Credly
 info@credly.com Ÿ @credly   Making Achievements Visible: The New Professional Currency   This is not about badges.
  • 2. ©  2015  Credly,  LLC   2   •  Helping to make achievements and credentials more visible and more useful •  Empowering people with a form of professional capital that can improve their lives •  Strengthening the relationship between your organization and those you serve What it IS about:
  • 3. ©  2015  Credly,  LLC   3   •  Skills people demonstrate •  Choices they make •  Communities in which they engage Badges verify & tell the story of: Badges also help organizations acknowledge and share what they value in the world.
  • 4. ©  2015  Credly,  LLC   4   ©  2013  Credly,  LLC  © 2012 Credly, LLC Digital vs. embroidered badges ©  2013  Credly,  LLC  © 2012 Credly, LLC Digital Badges vs. Embroidered Badges • Don’t need to fit on a sash! • Can be seen whether you are physically present or not! • Pretty image + data! • Evidence travels with them! • Earned from lifelong interactions! • Multiple sources, side-by-side! • Can be awarded dynamically when criteria are met!
  • 5. ©  2015  Credly,  LLC   5   Adapted from http://classhack.com/post/45364649211/open- badge-anatomy-updated by Kyle Bowen, Class Hack 1.  A metadata standard 2.  A “packaging” standard Other  systems  like  this?   What other systems for sending and receiving digital things work like this?!
  • 6. ©  2015  Credly,  LLC   6   Email   ©  2013  Credly,  LLC  © 2012 Credly, LLC Email Email  Clients   ©  2013  Credly,  LLC  © 2012 Credly, LLC
  • 7. ©  2015  Credly,  LLC   7   Badge  Clients   ©  2013  Credly,  LLC  © 2012 Credly, LLC It’s  like  a  Receipt:  AsserGons   “Assertion” Verifies Badge’s Validity The earner’s badge is “baked” with the data about your achievement, including a link back to a “receipt” or “assertion” from the issuer or a trusted party. The badge issuer or a trusted party maintains the “assertion” in perpetuity, acting as proof that the data in the badge matches the issuer’s original data.
  • 8. ©  2015  Credly,  LLC   8   ©  2013  Credly,  LLC  © 2012 Credly, LLC Now we know what makes “Open Badges” • Portable! • Owned by the recipient! • Machine-readable! • Validated by the issuer! • Verifiable by observers! • Standardized technical format!
  • 9. ©  2015  Credly,  LLC   9   An industry association verifies skills demonstrated outside the office. Where’s the credit? Source:  Flickr  @marcthiele  (Marc  Thiele)   A training program certifies hard and soft skills needed to succeed. Source:  Flickr  @24289877  (Hazel  Owen)  
  • 10. ©  2015  Credly,  LLC   10   A customer gets certified by a company for use of their products. Where’s the credit?
  • 11. ©  2015  Credly,  LLC   11   Workshop participants demonstrate entrepreneurship and innovation. Where’s the credit? Instructors or peers witness evidence of discrete, marketable skills within a class.
  • 12. ©  2015  Credly,  LLC   12   Someone participates in an activity led by experts at a cultural institution. Where’s the credit? A visitor at the Dallas Museum of Art joins the DMA Friends program.
  • 13. ©  2015  Credly,  LLC   13   Someone completes a MOOC, a leadership program, or a web design bootcamp.
  • 14. ©  2015  Credly,  LLC   14   A job-seeking veteran wants to present her or his military training as skills employers need. Earners of badges own their achievements.
  • 15. ©  2015  Credly,  LLC   15   Each person decides what they want to share. Think of each line on a résumé as verified by its source and independently sharable.
  • 16. ©  2015  Credly,  LLC   16   Nothing has to change, but … While we are re-inventing the form recognition takes …! … why not think differently about assessment, too?! Embedded and Authentic Assessments
  • 17. ©  2015  Credly,  LLC   17   Embedded and Authentic Assessments §  Participation / presence / check-in! §  Membership / interest group! §  Geolocation-based! §  Role-based! §  External data source(s) correlation! §  Group Badges through Individual Work! §  Organizational Badges! §  Given / Discretionary
 
 ! §  Previously assessed / Retroactive badges! §  Expert review! §  Peer review! §  Self review! §  Self-Claimed with Evidence! §  Evidence submission or confirmation ! §  Triggers! §  Meta-triggers! §  Test, quiz or assessment
 
 ! Transforming Achievement Data into Credentials Training Manager Certificate SIIA Education Division Board Member MoMA Certified: Art Academy Successful completion of the Training Manager Certificate Program offered by Training Magazine Member of the Education Division Board of the SIIA Certification for completing The Museum of Modern Art Art Academy Online Course, November 2013.
  • 18. ©  2015  Credly,  LLC   18   Earning Digital Badges based on real time, contextual activities Embedded Earning and Display
  • 19. ©  2015  Credly,  LLC   19   Competency-Based Education Source: http://www.ecampusnews.com/top-news/students-digital-badges-632/ Building a Digital Badge System for Open SUNY COTE John Walber Credly
 info@credly.com Ÿ @credly   Making Achievements Visible: The New Professional Currency  
  • 20. ©  2015  Credly,  LLC   20   Digital Credential Lifecycle Management
  • 21. ©  2015  Credly,  LLC   21   Life  of  a  Badge   Idea   ConstellaGon   Build   Currency   A  good  place  for  badges  in  our  organizaGon   would  be  …..     A  good  idea  for  a  badge  in  our     organizaGon  would  be  ….  
  • 22. ©  2015  Credly,  LLC   22   Name  your  badge.   What  does  your  badge  represent?  Membership,  ParGcipaGon,     Progress,  Skill/Competency?     Will  this  badge  require  assessment  and  if  so,  how  and   by  whom?     What  does  someone  need  to  do  to  earn  this  badge?     Give  a  one  sentence  or  phrase  descripGon.   If  someone  earns  this  badge,  what   opportuniGes  might  it  open  for   them?   If  someone  earns  this  badge,  how  will  it  reflect  back  on   your  organizaGon?   Motivation #   Badges should serve as a “stamp of approval” for behaviors and progress towards goals that are intrinsically motivating
  • 23. ©  2015  Credly,  LLC   23   A  good  place  for   badges  in  our   organizaGon  would   be  …..     A  good  place  for  badges  in  our   organizaGon  would  be  …..     A  constellaGon  ….   §  Provides  the  overall  picture  of  a   badge  system   §  Gives  a  sense  of  scale   §  Connects  the  parts  of  your   badging  system  
  • 24. ©  2015  Credly,  LLC   24   Badge  versus  badge  system  
  • 25. ©  2015  Credly,  LLC   25  
  • 26. ©  2015  Credly,  LLC   26  
  • 27. ©  2015  Credly,  LLC   27   Explorer   Interested     Open  SUNY  Fellow   Trailblazer  Interested  N2OL     Open  SUNY  Fellow   Champion   Experienced  Online  PracGGoner   Open  SUNY  Fellow     Mentor   Exemplar  Coach  &  Mentor   Open  SUNY  Fellow   Master   Expert  Online  InstrucGonal     Designer   Explorer   Trailblazer   Membership:  Interested   Professional  Development   Commitment   Commitment   Professional  Development   Membership:  Interested  N2OL   Community  Engagement   Open  SUNY  COTE   PD  Badge   ConstellaGons  
  • 28. ©  2015  Credly,  LLC   28   Mentor   Commitment   Professional  Development   Membership:     Exemplar  Coach  &  Mentor   Community  Engagement   Champion   Commitment   Professional  Development   Membership:  Experienced  Online  PracGGoner   Community  Engagement   Master   Commitment   Professional  Development   Membership:  Expert  ID   Community  Engagement  
  • 29. ©  2015  Credly,  LLC   29   Open  SUNY  COTE   Summit   Community   Engagement   Badges   Social  Media   Open  SUNY  COTE   Summit   Community   Engagement   Badges   Summit  2015  
  • 30. ©  2015  Credly,  LLC   30   Open  SUNY  COTE   Summit   Community   Engagement   Badges   Summit   CommemoraGve   What  does  community   engagement  look  like?   •  What  do  you  currently  do  that  you’d  like  to   have  acknowledged?   •  What  should/could  someone  do  to   demonstrate  engagement?   •  How  can  COTE  support  you?  
  • 31. ©  2015  Credly,  LLC   31   Gold Star Gold Seal! Assessment   What  needs  to  be  assessed?   §  By  whom?  Reviewed  or  automaGc?   §  Evidence?   §  Back  to  purpose:  parGcipaGon,   membership  or  skill/development?   §  Does  assessment  add  value  to  the   currency?    
  • 32. ©  2015  Credly,  LLC   32   The  look  -­‐  visuals   §  Concepts:  iconography   §  The  Noun  Project   §  Color-­‐coding   §  Size  and  shape   §  Do  you  need  words?  
  • 33. ©  2015  Credly,  LLC   33   Metadata   ü Describes  the  significance,  effort,  and   “weight”  of  the  accomplishment   ü IdenGfies  the  issuer   ü Provides  a  Gmestamp   ü May  link  to  evidence   ü Personalized  to  the  recipient  
  • 34. ©  2015  Credly,  LLC   34   Earners of badges own their achievements.
  • 35. ©  2015  Credly,  LLC   35   What  do  people  see?  
  • 36. ©  2015  Credly,  LLC   36   Social  Networks  
  • 37. ©  2015  Credly,  LLC   37  
  • 38. ©  2015  Credly,  LLC   38  
  • 39. ©  2015  Credly,  LLC   39   Using verified achievements to tell our story and be discovered for new opportunities Adding Verified Badges to Portfolios
  • 40. ©  2015  Credly,  LLC   40   Adding Verified Badges to Portfolios Adding Verified Badges to Portfolios
  • 41. ©  2015  Credly,  LLC   41  
  • 42. ©  2015  Credly,  LLC   42   Building a Digital Badge System for Open SUNY COTE John Walber Credly
 info@credly.com Ÿ @credly   Making Achievements Visible: The New Professional Currency