3. •global franchisee-reported
sales of approximately
$6.4 billion
•10,000 stores
• 33 countries;
•3 million visitors a day;
•1.5 billion cups of coffee
per year;
•70 varieties of donuts;
•30 kinds of coffee,
espresso drinks, and based
on them;
•30 kinds of appetizers,
salads, sandwiches
4. • 1950 – foundation
"make and serve the freshest, most delicious
coffee and donuts quickly and courteously in
modern, well-merchandised stores.”
• 1955 – first franchise license
• the original coffee blend recipe
• 2010 – first Russian Dunkin 'Donuts
William
Rosenberg
6. America's Favourite
Coffee is just one of the
delicious beverages
brewed daily.
•Refuel with our legendary
coffee
•Recharge with a soothing
Latte
•Add a Turbo Shot® of
espresso to your coffee
8. •Refresh your day with
something cold and sweet.
•Indulge in a Frozen Coffee
drink one of your favourite
flavours.
•Enjoy the refreshing taste
of a fruity Coolatta®
beverage.
9. Baking up of delicious food
for over 60 years:
•Donuts
•Muffins
•Croissants
•Biscuits
•Toasted English muffins,
and more
10. Find your favourite
combination of eggs, cheese,
ham, and sausage, on:
•Texas toast
•English muffins
•bagels, and more.
With classics like ham and
cheese, turkey, cheddar
and bacon your lunch just
got an upgrade.
Try:
•Texas Toast
•Grilled cheese
•Roast beef.
11. The ideal consumer is a working professional, with a
family, in their thirties and enjoy a good coffee drink and
occasional doughnut before work to get their day started.
Dunkin' Brands Group, Inc.
Target customer:
•the middle class American
•both males and females
•in age from 18-45
•salaries from $40,000-100,000 annually
•coffee enthusiasts
•people on the go
•some families.