3. Overview
The world’s largest soft drink
producer
One of America’s global
marketers
Coke’s market share of the
global soft drink business is now
44%
Franchise system
Leading citrus products marker
Has a long record of profitable
growth and financial strength
4. Background
1886 inventation of Coke
1891 Asa Candler bought
the company for 2300$
1899 Candler sold most US
bottling rights to Benjamin
Thomas and John
Whitehead for 1$
5. Background
1919 Candler’s family sold the company
for $25 million
1919 went public
Introduction of new slogans
WWII period
1960 - bought Minute Maid and
introduced Sprite (1961)
1986 - consolidated the US bottling
operations
9. Sponsorship
Sports:
English Football League from the beginning of the 2004–05 season
(beginning August 2004) to the start of 2010/11 season
The Coca-Cola Football Camp, otherwise known as a soccer camp,
that took place in Pretoria
South Africa during the 2010 FIFA World Cup
Other major sponsorships include NASCAR, the NBA, the PGA Tour,
NCAA Championships, the Olympic Games, the NRL, the FIFA
World Cups and the UEFA Euro.
Television:
The hit Fox singing-competition series American Idol
The nightly talk show on PBS, Charlie Rose in the US
10. Sponsorship
Sports:
English Football League from the beginning of the 2004–05 season
(beginning August 2004) to the start of 2010/11 season
The Coca-Cola Football Camp, otherwise known as a soccer camp,
that took place in Pretoria
South Africa during the 2010 FIFA World Cup
Other major sponsorships include NASCAR, the NBA, the PGA Tour,
NCAA Championships, the Olympic Games, the NRL, the FIFA
World Cups and the UEFA Euro.
Television:
The hit Fox singing-competition series American Idol
The nightly talk show on PBS, Charlie Rose in the US