1. Question 3
1 . W H AT H AV E Y O U L E A R N E D F R O M Y O U R
AUDIENCE FEEDBACK?
2. WHO WOULD BE YOUR AUDIENCE FOR YOUR
MEDIA PRODUCT?
3 . H O W D I D Y O U AT T R A C T / A D D R E S S Y O U R
AUDIENCE?
4 . W H AT H AV E Y O U L E A R N E D F R O M Y O U R
AUDIENCE FEEDBACK?
This is the presentation we’ve done to
plan question 3 and how we Alexa Ranussi
answered it. Dafne Caldatto
Rafaella Batista

3. 1. What have you learned from your audience
feedback?
Conventions: we used well conventions, and a good The main
thing was that we didn’t challenge in order to not thing that our
confuse our audience. target
Music: we linked well the music with the topic for audience
example we used ‘Born this way’ from Lady Gaga said was the
which has a gay meaning. this topic it’s
Interview Styling: We diced that the presenter was very
going to be part of the interviews so we can show debatable
people that the presenter is interacting with the and that a lot
audience. of people
don’t know
Sounds: about the
LGBT
Shots: community
and that’s
Mise en scene: why they are
ignorant

4. What did you learnt from your target audience feedback? What did their
comments show/teach you?
WWW EBI
- The presenter was interactive - We interviewed more people
throughout the whole documentary
- Up beat music engage the - For the 1st draft the music had cuts
audience well and didn’t have continuity
- The use a timeline to show - We struggled with time
statistics management
- Past footage & real footage to back
up point
- Use of different shots

5. What changes need to me made to
improve?
To improve we could have ….
- Add more statistics
- Speak to people from charities such as Stonewall
- Have a diversity of age group for interviews
-
-
-
-

6. 2. Who would be your audience for your media
product?
 a) introduce your topic and who your target audience is.
You could have a sample of a small group of people to
describe who they are
 b) Optional- How do you know they are your target
audience? (can show research into how you formed your
target audience ex focus groups?
 -a- What is film 'rated'/ guidance/ warnings etc, into
relation with OFCOM? related to target audience.
 c)What channel is it shown on and why? relate to target
audience
 d) What time is it shown at and why? relate to target
audience

7. Who is your target audience?
WHO IS YOUR TARGET AUDIENCE?
We did a lot of research Age 15 – 30 years old
on target audience, such Gender All genders, as our topic is LGBT it
as includes every gender identity.
• questionnaires Ethnicity All – not specified
• Interviews Hobbies All – not specified
• case studies Location All locations are targeted but central
London is where we get audience
• Videos feedback.
Social Class All – not specified
We found out that our main target audience would be young people
because they showed more interest on our topic. Elderly people
were not so engaged with the topic, because they have a different
way of thinking, therefore our aim is to promote LGBT Community
through all ages, but mainly attract more young people

8. a) Introduce your topic and who your target audience is. You
could have a sample of a small group of people to describe
who they are
 Our chosen topic is Homosexuality and how it has changed
over time. It is a topic that creates debate, and explores
different opinions from a wide range of audience.
 Our chosen target audience is from 15 to 30 years old.
 This chart contains information about the age and the
percentage of how much interest they show towards a
homosexual documentary

9. b) Optional- How do you know they are your target audience? (can show
research into how you formed your target audience ex focus groups?
 Questionnaire about Target Audience This is was the first questionnaire
 Documentary: Homosexuality
 Name:________________ Age:______
that we did for our target audience.
Ethnicity:_________________ Interests:_____________ We went out and asked people, and
 1. Are you interested in watching a documentary about some of the people especially
homosexuality?
elderly people would show a
 Yes
 No different emotion once they heard
 2. Do you prefer to watch an episode about: homosexuality. This gave us ideas
 Nature VS Nurture that elderly people would not be
 Religion interested to watch a documentary
 How media portray homosexuality
 How it has changed over time
about homosexuality.
40-60
 3. Would you like to know more about homosexuality? 30-40 9%
 Yes 10%
 No
18-30 15-18
23% 58%
Amount of people of certain age range

10. -a- What is film 'rated'/ guidance/ warnings
etc, into relation with OFCOM? related to target
audience.
 How are you meeting OFCOM
OFCOM’s main legal duties are to ensure that a wide range
of high quality programmes are provided, appealing to a
range of tastes and interests. We are meeting their rules by
ensuring that people are protected from offensive material
and keeping their privacy protected.
 We had to do a lot of research towards the OFCOM
regulations, in order to understand that we can’t put
anything that would offend any of the viewers. In order to
do that we also research for inspirational documentaries to
understand the timetable.

11. -a- What is film 'rated'/ guidance/ warnings etc,
into relation with OFCOM? related to target
audience.
 I think our documentary is best to go around 8-9pm in order
to follow the rules of times of documentaries shown on TV
 My Transsexual Summer - This documentary went on
Channel 4 Tue 29 Nov, 10PM. By the time we can see
clearly that it targets young adults because it deals with a
subject that can create prejudice. Next Episode: Mon 12
Dec, 11.45PM on Channel 4
 - This helped us to understand that even though
homosexuality is banned from the world it is still not totally
acceptable to be showing onuse Therefore we had to show
What we can use We cant TV.
at a later time
• Strong language • Discrimination
• Sexual scenes • No content that creates racism
• Violence scenes to a
certain extend

12. c)What channel is it shown on and why? relate to
target audience
 Our chosen Channel was , channel 4. We had
looked at a lot of documentaries from this channel,
and most of them are debatable and they involve
contemporary issues
 It also has a TV drama called Hollyoaks where they
show Lesbian and Gay relationship openly, it also
shows the challenge of putting these types of scenes
on TV.
 Channel 4 is also considered to be a very good
channel, ‘Inspirational and award-winning
documentaries from over 25 years of
groundbreaking television’

13. d) What time is it shown at and why? relate to
target audience
 I think our documentary is best to go around 8-
9pm in order to follow the rules of times of
documentaries shown on TV
 It has to follow rules such as, children TV time and
the usual time for documentaries. Our documentary
has strong issue and theme which does not allow us
to choose a time, but to follow the rule.

14. d) What time is it shown at and why? relate to
target audience
These are the
obligations of
OFCOM, and in
order to fit the
best category
of OFCOM we
have to be able
to follow these
and make sure
that we inform
our audience

15. 1.How did you attract/address your
audience?
 a)Briefly prove how your target audience will be
attracted to your documentary
 b) Watching the documentary (brief shots and should
have voice over explaining what you're doing and
who is watching. Specially how they are you target
audience)
 c) Interviews with individuals from the audience
(asking them questions) Remember to ask them
specific and detailed questions.
 d) Show and film a section on a list of things you did
to attract/address your audience (forms and
conventions)

16.  Our target audience would be attracted to our documentary by:
- Topic: LGBT People/Community is a modern topic, as our target audience
has a wide range of age (15-30yrs old) we thought that they would be
attracted because it creates debate and different opinions are involved.
It will be proven with the video we recorded, of audience feedback, asking
them if they’d like to watch a documentary about the LGBT Community and
why they would be interested.

17.  Our target audience will watch our final draft and we will record them, and
then show some brief shots with a voice over:
- “Our target audience varies from 15 to 30 years old, we decided to target
them because younger people are more likely to watch it according to our
researches, and to make sure that we have attracted our target audience
correctly we decided to take feedback from them afterwards”.

18. We could have some 3 shots of 3 different people from our audience after
they have watched our documentary, with a subtitle on it saying:
 Name of person
 Age
 Interests
We would ask the individuals:
 Did you enjoy watching our documentary?
 How did our documentary informed you about the LGBT Community?
 Do you think that the media has a great impact towards our perceptions?

19.  Briefly show shots of where we have used that form/convention, with
voiceover explaining why and how did it make useful to attract/address
our target audience.
- We could talk about only 2 forms and 2 conventions so that it is briefly and

20. FORMS Why?
Music We have considered using very up beat music, which is different from the
conventional to attract our younger audience.
Transitions We have developed the form of transitions as we wanted to meet our target
audience and also we wanted to make it entertaining by having different
types of transitions.
Editing In order to make it appropriate to our audience, and our target audience. We
have tried to do the editing as ‘invisible’ as possible, so that the audience
wouldn’t get confused and would be still interested in watching the whole
documentary.
Framing We have tried to use framing correctly because we didn’t want to make the
audience confused, also it can relate appropriately to the overall
documentary. It was clear to the audience, also we didn’t need to challenge
or develop this to meet our target audience.

21. CONVENTIONS Why?
Interviews We have used a lot of interview in order to gain different opinion
that would apply to any of our target audience, as we’ve had a
wide range of age between them, they would have different
opinions about our topic.
Voiceover We used voiceovers in order to sync the images that we show. We
wanted to show a lot of images and different shots but we had to
explain everything we showed in order to the audience
understands more and get informed about our main debate.
Presenter We have tried to use our presenter as our target audience would
be, very young looking, with casual costume and also, making her
very engaged to the audience by her body language and facial
expressions.

22. 1. What have you learned from your audience
feedback?

23. a) List your audience feedback comments (good and bad): Organise them into categories and make bullet
point lists. (examples: conventions, music, interview styling, sounds, shots, mise-en-scene etc.) Show a full
list first and then have a voiceover reading them and concentrating on a few comments with co-ordinating
footage playing over the voiceover.
CATEGORIES WWW EBI
CONVENTIONS / - Good attempt of - Be creative/develop
coordinating past footage statistics
FORMS with voiceover - Inconsistent use of
transitions
MUSIC / SOUNDS - Ident volume control - Voice over has a strong
- Good selection of music echo
- Music is not consistent
- Loud locations
INTERVIEW STYLES - Good questions on - Interviews are a bit too long
interview - Interview shots are not quite
- Good attempt of attracting good (framing)
target audience
SHOTS - Framing of shots are very - Interview shots framing is
good not very clear
- Very steady camera - Adjust focus, some shots
are very blurry
MISE EN SCENE - iPad on interviews gets the - Presenter’s costume is very
audience more interested basic

24. b) Group member 1 – what did you learn from the audience feedback?
Group member 2 – what did you learn from the audience feedback?
Group member 3 – what did you learn from the audience feedback?
Group member 4 – what did you learn from the audience feedback?
• Each group member has the camera in front of them, and say what
they have learnt from their audience feedback. Briefly say what
went well and what they have learnt and could have done better.
(not long) 1min maximum each.
• Subtitles on the footage of them recording themselves saying
- Name
- Candidate Number

25. c) What changes need to be made to improve? Set clear targets of
what you need to do to improve and what changes will be made for draft
2.
CATEGORIES TARGETS
CONVENTIONS / FORMS - Be creative and develop statistics
- But still use it correctly so that
meaning is appropriate
MUSIC / SOUNDS - Change location (draft 1 very loud
background noise)
- Make chosen music constant, do not
change in every shot
INTERVIEWS STYLES - Interviews are long, make them
appropriate and brief questions
- Change location as well, because
can’t hear what interviewees is saying
SHOTS - Pay attention to framing and
composition
- Adjust focus
MISE EN SCENE - Presenter needs to be more eye
catching, costume is very basic and
normal

27. Draft 3 What have you learned from your
audience feedback? ?
Conventions Music Mis-en-scene Shots Interview Style
WWW WWW – Good WWW – Good WWW- WWW – We
The presenter choice of copy choice of different and made the
was interacting free mu, it locations and varied shots audience face
with the flowed with the costume. For and angles, the camera in
audience. It overall topic example the which gave a order to hear
was clear to and also it gave presenter looks flow and what they were
understand a mood for the engaged to the continuity for saying so it
what the overall documentary audience the was clear and
message was through the documentary loud
costume.
EBI – The EBI – With the EBI – it would EBI – The EBI – If we had
voice over have channel four be even better timeline was more interviews
to be more logo (Idents) if we had more too long, and it with basic
clear in order to the music did shots of had too much answers for
make the not have a flow different areas information and example yes
audience and the voice and locations audience didn’t and no
understand the over was really such as know where to
whole loud Harlesden and focus.
message. Soho square

31. a) List your audience feedback comments (good and bad): Organise them into categories and
make bullet point lists. (examples: conventions, music, interview styling, sounds, shots, mise-
en-scene etc.) Show a full list first and then have a voiceover reading them and concentrating
on a few comments with co-ordinating footage playing over the voiceover.
WWW EBI
DOUBLE PAGE - Style of font is readable - Lacking visual hierarchy
SPREAD and consistent - Didn’t get the
- Paragraph boxes are point/purpose of article
easy to read and - Title/subtitle doesn’t
appropriate stand out
- Quite appropriate style of - Signs? Didn’t work well
language.
NEWSPAPER ADVERT - Good composition and - Concept is not quite
framing there, image is very
- Manipulate photography sexual, goes off the
- Layout design effective concept/topic of
(channel 4 layout) documentary
- Not right size
- Title is incorrect

32. b) Group member 1 – what did you learn from the audience feedback?
Group member 2 – what did you learn from the audience feedback?
Group member 3 – what did you learn from the audience feedback?
Group member 4 – what did you learn from the audience feedback?
• Each group member has the camera in front of them, and say what
they have learnt from their audience feedback. Briefly say what
went well and what they have learnt and could have done better.
(not long) 1min maximum each.
• Subtitles on the footage of them recording themselves saying
- Name
- Candidate Number

33. This is the slides we used as our backup while
filming question 3 evaluation.

34. What have you
learned from your
target audience
feedback?

35. Who is your
target
audience?

37. 40-60
30-40
9%
10%
18-30 15-18
23% 58%
Amount of people of certain age range that are interested in our
documentary about homosexuality

38. How did you
address/attract
your target
audience?