Things you’ll need for success…By Amy McGeever

•Télécharger en tant que PPT, PDF•

2 j'aime•312 vues

Amy McGeever's presentation from Ten! Tips on how to make a digital fundraising campaign a succes using a case study from the NSPCC's Letter from Santa campaign.

Technologie Business

Things you’ll need for success… Amy McGeever [email_address] @amyatmesh

#1 …A great idea ,[object Object],[object Object],[object Object]

Don’t get distracted by technology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

An example of a great idea: NSPCC’s Letter from Santa campaign* ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Watch the television advert on YouTube *NOTE: Campaign details shared here are with the express permission of the NSPCC

Additional background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Growth in online orders, 2007-2009 ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

All the help you can get… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Photo credit: Hitchster

Targeted promotions ,[object Object],[object Object],[object Object]

Letter from Santa digital marketing results 2009 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Letter from Santa banner creative 2009 GM.TV Lifestyle Advertorial – value placement AOL Homepage rotator – value ad NOTE: Compared w other NSPCC banner adverts, the LFS campaign has a much lower average gift. However the volume is very high & it is a good lead generator for regular donors.

Letter from Santa digital marketing results 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],NOTE: The 2008 campaign was tracked differently than the 2009 campaign so it’s a bit ‘apples and oranges’ in terms of benchmarking

[object Object],[object Object],[object Object],Photo credit: Alan Cleaver

Investing in your digital campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object]

Staffing/resourcing your digital campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you Amy McGeever [email_address] @amyatmesh

Recommandé

AmyMcGeever-ThingsyoullneedforsuccessAmy McGeever

Ntc multiplier finalAmergent

The Facebook Funnel - ICCFA UniversityFuneral Innovations

Build Smarter Emails to Improve Results and Boost ROISalesforce Marketing Cloud

Digital Marketing 101Kendra Ramirez

#INBOUND13 - Harnessing the Power of Segmentation for Marketing ResultsEllie Mirman

Five direct marketing myths dispelledSeven Oaks Consulting

Converting Online Marketing In Local Profits A Report To Grow Your Biz In Th...Olivier LECA

Recommandé

AmyMcGeever-ThingsyoullneedforsuccessAmy McGeever

Ntc multiplier finalAmergent

The Facebook Funnel - ICCFA UniversityFuneral Innovations

Build Smarter Emails to Improve Results and Boost ROISalesforce Marketing Cloud

Digital Marketing 101Kendra Ramirez

#INBOUND13 - Harnessing the Power of Segmentation for Marketing ResultsEllie Mirman

Five direct marketing myths dispelledSeven Oaks Consulting

Converting Online Marketing In Local Profits A Report To Grow Your Biz In Th...Olivier LECA

Influencer Marketing for Upper Funnel, Awareness ObjectivesCarusele

Upping Your Paid Search Conversions in Q4Tinuiti

Holiday Marketing Success: Post-Click Personalization & Strategies for Standi...Tinuiti

Creating a Better Customer Experience to Drive More Revenue from Facebook AdsTinuiti

Facebook Marketing Mini-Series Day 2: Using Facebook to power dynamic on-site...Peter Messmer

Influencer Marketing Strategy - Welcome to this courseGreg Jarboe

Holiday Performance Strategy to Increase Email ROITinuiti

Facebook ads: How To Build A Funnel For Sales, Not LikesHanapin Marketing

13 Stats That Will Change How You SellSmith School of Business, Queen's University

Lowering Customer Acquisition Costs on FacebookTinuiti

Influencer Marketing FAQs Answered by CaruseleCarusele

Two Online Tools Your Lodging Property Should Implement in 2016: Retargeting ...James Hutto

Content Marketing Strategies for Non-ProfitsNewt Barrett

Performance Marketing and Facebookauexpo Conference

Social Network Marketing: Integrate Real Life with Online Kristin Slice

United Way Youth Ventures: What is Marketing? HubSpot

Center for Non-Profit Success: YouTube 201Board Member, WIFV DC and Verisign Inc.

Digital Marketing Lecture - MBA Programbvetteraustin

LSA Bootcamp Detroit: Email Marketing Best Practices (Constant Contact)Localogy

On-Demand for RetailTheAppLabb

Marketing for a Brave New WorldMarketing Automation University

Gtown bizdev ideaGX Creative Communications

Contenu connexe

Tendances

Influencer Marketing for Upper Funnel, Awareness ObjectivesCarusele

Upping Your Paid Search Conversions in Q4Tinuiti

Holiday Marketing Success: Post-Click Personalization & Strategies for Standi...Tinuiti

Creating a Better Customer Experience to Drive More Revenue from Facebook AdsTinuiti

Facebook Marketing Mini-Series Day 2: Using Facebook to power dynamic on-site...Peter Messmer

Influencer Marketing Strategy - Welcome to this courseGreg Jarboe

Holiday Performance Strategy to Increase Email ROITinuiti

Facebook ads: How To Build A Funnel For Sales, Not LikesHanapin Marketing

13 Stats That Will Change How You SellSmith School of Business, Queen's University

Lowering Customer Acquisition Costs on FacebookTinuiti

Influencer Marketing FAQs Answered by CaruseleCarusele

Two Online Tools Your Lodging Property Should Implement in 2016: Retargeting ...James Hutto

Content Marketing Strategies for Non-ProfitsNewt Barrett

Performance Marketing and Facebookauexpo Conference

Social Network Marketing: Integrate Real Life with Online Kristin Slice

United Way Youth Ventures: What is Marketing? HubSpot

Center for Non-Profit Success: YouTube 201Board Member, WIFV DC and Verisign Inc.

Digital Marketing Lecture - MBA Programbvetteraustin

LSA Bootcamp Detroit: Email Marketing Best Practices (Constant Contact)Localogy

On-Demand for RetailTheAppLabb

Tendances (20)

Influencer Marketing for Upper Funnel, Awareness Objectives

Upping Your Paid Search Conversions in Q4

Holiday Marketing Success: Post-Click Personalization & Strategies for Standi...

Creating a Better Customer Experience to Drive More Revenue from Facebook Ads

Facebook Marketing Mini-Series Day 2: Using Facebook to power dynamic on-site...

Influencer Marketing Strategy - Welcome to this course

Holiday Performance Strategy to Increase Email ROI

Facebook ads: How To Build A Funnel For Sales, Not Likes

13 Stats That Will Change How You Sell

Lowering Customer Acquisition Costs on Facebook

Influencer Marketing FAQs Answered by Carusele

Two Online Tools Your Lodging Property Should Implement in 2016: Retargeting ...

Content Marketing Strategies for Non-Profits

Performance Marketing and Facebook

Social Network Marketing: Integrate Real Life with Online

United Way Youth Ventures: What is Marketing?

Center for Non-Profit Success: YouTube 201

Digital Marketing Lecture - MBA Program

LSA Bootcamp Detroit: Email Marketing Best Practices (Constant Contact)

On-Demand for Retail

Similaire à Things you’ll need for success…By Amy McGeever

Marketing for a Brave New WorldMarketing Automation University

Gtown bizdev ideaGX Creative Communications

Stanley Rao on Green MarketingTravistom11

Online Fundraising DemystifiedMack Campbell

Crowdfunding-Beginner.pptxJACOB MAAGA

Profiling your customer with social mediaKontist

CT Nonprofit Alliance - Workshop 2015Randye Spina

Future Female meetup 8.5.2018 Data Driven Leadership Future Female

The Evolution of Marketingbrianwilhelm

Email MarketingCirculator

Make Your Email Investment Pay for ItselfDatranMike

Email Marketing - Maximizing ROINorman Miglietta

Digital Marketing | My Portfolio | Udacity NanodegreeSamsuzzaman Riton

One of our customizable newsletters for printers and MSPsGreat Reach Communications

An Email Marketing OverviewGeorge Adamidis

SAVAS Corporate ProfileSAVAS INC.

Game Plan PowerpointTabitha Goodale

Year-End Fundraising Bridget Brandt

Introduction e marketingKavita Sharma

Why Digital Marketing is beneficial for Startup Businesses?KuntalChatterjee9

Similaire à Things you’ll need for success…By Amy McGeever (20)

Marketing for a Brave New World

Gtown bizdev idea

Stanley Rao on Green Marketing

Online Fundraising Demystified

Crowdfunding-Beginner.pptx

Profiling your customer with social media

CT Nonprofit Alliance - Workshop 2015

Future Female meetup 8.5.2018 Data Driven Leadership

The Evolution of Marketing

Email Marketing

Make Your Email Investment Pay for Itself

Email Marketing - Maximizing ROI

Digital Marketing | My Portfolio | Udacity Nanodegree

One of our customizable newsletters for printers and MSPs

An Email Marketing Overview

SAVAS Corporate Profile

Game Plan Powerpoint

Year-End Fundraising

Introduction e marketing

Why Digital Marketing is beneficial for Startup Businesses?

Dernier

UiPath Community: Communication Mining from Zero to HeroUiPathCommunity

A Journey Into the Emotions of Software DevelopersNicole Novielli

Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxLoriGlavin3

Genislab builds better products and faster go-to-market with Lean project man...Farhan Tariq

Potential of AI (Generative AI) in Business: Learnings and InsightsRavi Sanghani

Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24Mark Goldstein

The State of Passkeys with FIDO Alliance.pptxLoriGlavin3

Decarbonising Buildings: Making a net-zero built environment a realityIES VE

React Native vs Ionic - The Best Mobile App FrameworkPixlogix Infotech

The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...Wes McKinney

How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesThousandEyes

Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...itnewsafrica

Generative AI - Gitex v1Generative AI - Gitex v1.pptxfnnc6jmgwh

Time Series Foundation Models - current state and future directionsNathaniel Shimoni

Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxLoriGlavin3

A Framework for Development in the AI AgeCprime

Moving Beyond Passwords: FIDO Paris Seminar.pdfLoriGlavin3

The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxLoriGlavin3

TeamStation AI System Report LATAM IT Salaries 2024Lonnie McRorey

The Ultimate Guide to Choosing WordPress Pros and ConsPixlogix Infotech

Dernier (20)

UiPath Community: Communication Mining from Zero to Hero

A Journey Into the Emotions of Software Developers

Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx

Genislab builds better products and faster go-to-market with Lean project man...

Potential of AI (Generative AI) in Business: Learnings and Insights

Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24

The State of Passkeys with FIDO Alliance.pptx

Decarbonising Buildings: Making a net-zero built environment a reality

React Native vs Ionic - The Best Mobile App Framework

The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...

How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes

Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...

Generative AI - Gitex v1Generative AI - Gitex v1.pptx

Time Series Foundation Models - current state and future directions

Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx

A Framework for Development in the AI Age

Moving Beyond Passwords: FIDO Paris Seminar.pdf

The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx

TeamStation AI System Report LATAM IT Salaries 2024

The Ultimate Guide to Choosing WordPress Pros and Cons

Things you’ll need for success…By Amy McGeever

1. Things you’ll need for success… Amy McGeever [email_address] @amyatmesh

10.

11.

12. Letter from Santa banner creative 2009 GM.TV Lifestyle Advertorial – value placement AOL Homepage rotator – value ad NOTE: Compared w other NSPCC banner adverts, the LFS campaign has a much lower average gift. However the volume is very high & it is a good lead generator for regular donors.

13.

14.

15.

16.

17.

18. Thank you Amy McGeever [email_address] @amyatmesh