The document describes The Bakery London, which brings together brand companies and innovative tech companies to develop new digital products and services. The Bakery London helps brands like BMW, Heinz, and Stella Artois re-purpose existing technologies to meet their needs. It provides agencies access to new tech solutions and revenue streams. The Bakery London offers programs like Tech Discovery and an 8-week Tech to Trial accelerator to match brands with suitable technologies and help get products to market. It argues that partnering with existing technologies is better than building from scratch. The goal is for brands, agencies, and tech companies to all benefit from the collaborations facilitated by The Bakery London.

1. The Bakery London, 2nd Floor,, Epworth House, 25 City Road, London, EC1Y 1AA |
http://www.thebakerylondon.com

2. Imagine a place where brand world
meets tech world
The Bakery London, 2nd Floor,, Epworth House, 25 City Road, London, EC1Y 1AA |
http://www.thebakerylondon.com

3. WITH thousands of the best INNOVATIVE Tech
companies WHO ALL HAVE “MARKET READY” TECH
The Bakery London, 2nd Floor,, Epworth House, 25 City Road, London, EC1Y 1AA |
http://www.thebakerylondon.com

4. Market ready means taking an existing product or
service and RE-PURPOSing for a brands’ needs
BMW: A virtual assistant
as good as a human
Heinz: an antidote to banner
blindness
Stella artois:
gifting mates a round
IdS: A bathroom imaginer to
make plumbers loyal
Panasonic: virtual salesman to
convert at point of sale
NDA’D: HELP MUMS UNDERSTAND
WHAT A BABY IS FEELING
The Bakery London, 2nd Floor,, Epworth House, 25 City Road, London, EC1Y 1AA |
http://www.thebakerylondon.com

5. This is all these people do. Build tech experiences
that makes customers’ lives better
The Bakery London, 2nd Floor,, Epworth House, 25 City Road, London, EC1Y 1AA |
http://www.thebakerylondon.com

6. THEir Brands and Agency partners INCLUDE
THESE GUYS….

7. SOLVING problems LIKE THESE

8. THE IDEA IS THAT Everybody wins
The Brand
“The Bakery is a quick process and puts us in touch
with people who would never normally meet such a
big, quite scary company”
Ali Wilkes, Heinz
http://bit.ly/17Cfuyp
The Agency
“Agencies are creative solutions businesses not
Tech R&D businesses. The Bakery brings those two
together in a way that is not seen before”
Stephen Maher, MBA
http://bit.ly/1aao8EF
The Tech Company
“Building technology wasn’t difficult….the
hardest part was getting to market”
Irina Pafomova, Shopitize
http://bit.ly/17HRCYg
The Bakery London, 2nd Floor,, Epworth House, 25 City Road, London, EC1Y 1AA |
http://www.thebakerylondon.com

9. Agencies ARE ABLE TO reframe their role
with clients
More
upstream
access
Business
problems
not
marke3ng
problems
New
revenue
streams
via
addi3onal
‘take
to
market’
service
fees
and
licensing
revenue
New
Business
Stories
Innova3on
Thought
Leadership

10. HOW WE DO IT: OUR PRODUCTS
Tech Discovery
The Baker’s Market: match-make tech
Against business issues
The ‘Tech to Trial’ Accelerator
Match-make tech against business issues
and take to trial to market in 8 weeks
The Bakery London, 2nd Floor,, Epworth House, 25 City Road, London, EC1Y 1AA |
http://www.thebakerylondon.com

11. HOW WE DO IT: OUR TEAM

12. we think this shift to ‘partner with existing’ not ‘build to
order’ is inevitable in marketing..here’s why
Software is eating the World
Building to Order is broken
The best talent is not in your building
Nb
links
only
work
in
slideshow
The Bakery London, 2nd Floor,, Epworth House, 25 City Road, London, EC1Y 1AA |
http://www.thebakerylondon.com

13. And A BUNCH OF PEOPLE ARE WRITING NICE THINGS

14. …S0 Let’s get baking

15. The Bakery London, 2nd Floor,, Epworth House, 25 City Road, London, EC1Y 1AA |
http://www.thebakerylondon.com