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The challenge is to look at
  BREAD in a new way.

Create as much "value" as possible
starting with ONE LOAF OF BREAD.
In order to create value, we first analyzed
              what does VALUE mean?
According to the Oxford Dictionaries (1)
Definition of value
noun
1 [mass noun] the regard that something is held to deserve; the importance, worth, or usefulness of
something:your support is of great value
the material or monetary worth of something:prints seldom rise in value[count noun]:equipment is included
up to a total value of £500
the worth of something compared to the price paid or asked for it:at £12.50 the book is good value[count
noun]: North Americanthe wine represents a good value for $17.95
2 (values) principles or standards of behaviour; one’s judgement of what is important in life:they internalize
their parents' rules and values
3the numerical amount denoted by an algebraic term; a magnitude, quantity, or number:the mean value of x
4 Music the relative duration of the sound signified by a note.
5 Linguistics the meaning of a word or other linguistic unit.
6the relative degree of lightness or darkness of a particular colour:the artist has used adjacent colour values
as the landscape recedes
verb (values, valuing, valued)
[with object]1estimate the monetary worth of:his estate was valued at £45,000
2consider (someone or something) to be important or beneficial; have a high opinion of:she
had come to value her privacy

  We chose to take this last interpretation of “value” in order to reframe
  the challenge, instead of taking the most common solution that would
                         reffer to monetary value.
SO, WE COULD CONSIDER SOMETHING TO BE IMPORTANT OR BENEFICIAL, IN RELATION TO
                 THE MULTIPLE USES YOU CAN GIVE TO THAT THING…



Common uses given to BREAD




                                                                             (4)
                  (2)

                                                  (3)




                                                                       (7)
                                            (6)
                        (5)
Yet, there ore other least obvious
      edible uses for BREAD…



           (8)                          (9)




                 (10)



                                     (11)
Most amazingly, there are other
           NON edible uses for BREAD!                                                                      (12)


•   Remove scorched taste from rice!! Did you leave the rice cooking too long and let it get burned? To get rid of the
    scorched taste, place a slice of white bread on top of the rice while it’s still hot. Replace the pot lid and wait
    several minutes. When you remove the bread, the burned taste should be gone.

•   Soften up hard marshmallows: You reach for your bag of marshmallows only to discover that they’ve gone stale.
    Put a couple of slices of fresh bread in the bag and seal it shut (you may want to transfer the marsh-mallows to a
    self-sealing plastic bag). Leave it alone for a couple of days. When you reopen the bag, your marshmallows should
    taste as good as new.

•   Absorb vegetable odors: Love cabbage or broccoli, but hate the smell while it’s cooking? Try putting a piece of
    white bread on top of the pot when cooking up a batch of “smelly” vegetables. It will absorb most of the odor.

•   Soak up grease and stop flare-ups: To paraphrase a famous bear: Only you can prevent grease fires. One of the
    best ways to prevent a grease flare-up when broiling meat is to place a couple of slices of white bread in your drip
    pan to absorb the grease. It will also cut down on the amount of smoke produced.

•   Pick up glass fragments: Picking up the large pieces of a broken glass or dish is usually easy enough, but getting up
    those tiny slivers can be a real pain (figuratively if not literally). The easiest way to make sure you don’t miss any is
    to press a slice of bread over the area. Just be careful not to prick yourself when you toss the bread into the
    garbage.

•   Dust oil paintings: You wouldn’t want to try this with an original Renoir, or with any museum-quality painting for
    that matter, but you can clean off everyday dust and grime that collects on an oil painting by gently rubbing the
    surface with a piece of white bread.
Cleaning an oil painting…   (13)
Funny shapes BREAD can take..
                                  (16)
                                   (16)




                           (15)




      (14)   (14)
                    (15)




                                          (19)
      (17)                 (18)
BREAD has been quoted...                         (20)




                                           The hunger for love is
                                           much more difficult to
                                           remove than the hunger
                                           for bread. Mother
                                           Teresa



I learn something not because I    Eaten bread is forgotten. Thomas Fuller
have to, but because I really
want to. That's the same view I
have for performing. I'm
performing because I really want
to, not because I have to bring
bread back home. Yo-Yo Ma
Artists using BREAD as a means of
                    expression...
Bed, by Antony Gormley

With Bed the artist returned to the theme of a sleeping place, this time
using a double mirror-image representation of his recumbent body, delineated
in the hollows eaten out of   layers of sliced white bread.
SOURCES
1.    http://oxforddictionaries.com/definition/english/value
2.    http://dickinsonn.ism-online.org/files/2010/08/bread-toasts-by-FrancoisRoche-on-flickr.jpg
3.    http://www.groomgroove.com/images/toast.gif
4.    http://arlingtonhousewife.files.wordpress.com/2010/09/finished-toasts-c.jpg
5.    http://arlingtonhousewife.files.wordpress.com/2010/09/finished-toasts-c.jpg
6.    http://www.cocinatipo.com/wp-content/uploads/2009/04/toast.jpg
7.    http://www.dietas24.es/files/2011/06/sandwich-integral.jpg
8.    http://blogsdelagente.com/cuidado-nutricional/files/milanesa1.jpg
9.    http://www.marions-kochbuch.de/rezept/3106.jpg
10.   http://farm2.static.flickr.com/1063/793964929_1c75b61fac.jpg
11.   http://cdn.taste.com.au/images/articles/102211217.jpg
12.   https://mail.google.com/mail/?shva=1#inbox/13acd2ee68d00398
13.   http://www.wikihow.com/Clean-an-Oil-Painting
14.   http://4.bp.blogspot.com/_QYd_pItgxVM/SvXNbMeoIGI/AAAAAAAAGLk/MHiXZAQ8RZs/s400/Edible+Shoes+Made+of+Br
      ead+2.jpg
15.   http://www.funkylunch.com/images/sq-giraffe.jpg
16.   http://www.google.com/imgres?um=1&hl=en&gbv=2&biw=1600&bih=799&tbm=isch&tbnid=JY_b4j52XqafvM:&imgrefur
      l=http://www.odditycentral.com/tag/bread&docid=Hx-1ge5C8Su09M&imgurl=http://www.odditycentral.com/wp-
      content/uploads/2010/06/embroidered-
      bread.jpg&w=550&h=551&ei=JD2ZUNeqE5Sc8gTyl4GoBA&zoom=1&iact=hc&vpx=875&vpy=4&dur=104&hovh=225&hov
      w=224&tx=139&ty=138&sig=107623575667491387003&page=3&tbnh=146&tbnw=144&start=65&ndsp=40&ved=1t:429
      ,r:49,s:20,i:285
17.   http://sourdough.com/video/queen-victoria-bread-sculptures
18.   http://echostains.wordpress.com/
19.   http://www.bestofsicily.com/mag/art54.htm
20.    http://www.brainyquote.com/quotes/keywords/bread.html

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Assignment3

  • 1. The challenge is to look at BREAD in a new way. Create as much "value" as possible starting with ONE LOAF OF BREAD.
  • 2. In order to create value, we first analyzed what does VALUE mean? According to the Oxford Dictionaries (1) Definition of value noun 1 [mass noun] the regard that something is held to deserve; the importance, worth, or usefulness of something:your support is of great value the material or monetary worth of something:prints seldom rise in value[count noun]:equipment is included up to a total value of £500 the worth of something compared to the price paid or asked for it:at £12.50 the book is good value[count noun]: North Americanthe wine represents a good value for $17.95 2 (values) principles or standards of behaviour; one’s judgement of what is important in life:they internalize their parents' rules and values 3the numerical amount denoted by an algebraic term; a magnitude, quantity, or number:the mean value of x 4 Music the relative duration of the sound signified by a note. 5 Linguistics the meaning of a word or other linguistic unit. 6the relative degree of lightness or darkness of a particular colour:the artist has used adjacent colour values as the landscape recedes verb (values, valuing, valued) [with object]1estimate the monetary worth of:his estate was valued at £45,000 2consider (someone or something) to be important or beneficial; have a high opinion of:she had come to value her privacy We chose to take this last interpretation of “value” in order to reframe the challenge, instead of taking the most common solution that would reffer to monetary value.
  • 3. SO, WE COULD CONSIDER SOMETHING TO BE IMPORTANT OR BENEFICIAL, IN RELATION TO THE MULTIPLE USES YOU CAN GIVE TO THAT THING… Common uses given to BREAD (4) (2) (3) (7) (6) (5)
  • 4. Yet, there ore other least obvious edible uses for BREAD… (8) (9) (10) (11)
  • 5. Most amazingly, there are other NON edible uses for BREAD! (12) • Remove scorched taste from rice!! Did you leave the rice cooking too long and let it get burned? To get rid of the scorched taste, place a slice of white bread on top of the rice while it’s still hot. Replace the pot lid and wait several minutes. When you remove the bread, the burned taste should be gone. • Soften up hard marshmallows: You reach for your bag of marshmallows only to discover that they’ve gone stale. Put a couple of slices of fresh bread in the bag and seal it shut (you may want to transfer the marsh-mallows to a self-sealing plastic bag). Leave it alone for a couple of days. When you reopen the bag, your marshmallows should taste as good as new. • Absorb vegetable odors: Love cabbage or broccoli, but hate the smell while it’s cooking? Try putting a piece of white bread on top of the pot when cooking up a batch of “smelly” vegetables. It will absorb most of the odor. • Soak up grease and stop flare-ups: To paraphrase a famous bear: Only you can prevent grease fires. One of the best ways to prevent a grease flare-up when broiling meat is to place a couple of slices of white bread in your drip pan to absorb the grease. It will also cut down on the amount of smoke produced. • Pick up glass fragments: Picking up the large pieces of a broken glass or dish is usually easy enough, but getting up those tiny slivers can be a real pain (figuratively if not literally). The easiest way to make sure you don’t miss any is to press a slice of bread over the area. Just be careful not to prick yourself when you toss the bread into the garbage. • Dust oil paintings: You wouldn’t want to try this with an original Renoir, or with any museum-quality painting for that matter, but you can clean off everyday dust and grime that collects on an oil painting by gently rubbing the surface with a piece of white bread.
  • 6. Cleaning an oil painting… (13)
  • 7. Funny shapes BREAD can take.. (16) (16) (15) (14) (14) (15) (19) (17) (18)
  • 8. BREAD has been quoted... (20) The hunger for love is much more difficult to remove than the hunger for bread. Mother Teresa I learn something not because I Eaten bread is forgotten. Thomas Fuller have to, but because I really want to. That's the same view I have for performing. I'm performing because I really want to, not because I have to bring bread back home. Yo-Yo Ma
  • 9. Artists using BREAD as a means of expression... Bed, by Antony Gormley With Bed the artist returned to the theme of a sleeping place, this time using a double mirror-image representation of his recumbent body, delineated in the hollows eaten out of layers of sliced white bread.
  • 10. SOURCES 1. http://oxforddictionaries.com/definition/english/value 2. http://dickinsonn.ism-online.org/files/2010/08/bread-toasts-by-FrancoisRoche-on-flickr.jpg 3. http://www.groomgroove.com/images/toast.gif 4. http://arlingtonhousewife.files.wordpress.com/2010/09/finished-toasts-c.jpg 5. http://arlingtonhousewife.files.wordpress.com/2010/09/finished-toasts-c.jpg 6. http://www.cocinatipo.com/wp-content/uploads/2009/04/toast.jpg 7. http://www.dietas24.es/files/2011/06/sandwich-integral.jpg 8. http://blogsdelagente.com/cuidado-nutricional/files/milanesa1.jpg 9. http://www.marions-kochbuch.de/rezept/3106.jpg 10. http://farm2.static.flickr.com/1063/793964929_1c75b61fac.jpg 11. http://cdn.taste.com.au/images/articles/102211217.jpg 12. https://mail.google.com/mail/?shva=1#inbox/13acd2ee68d00398 13. http://www.wikihow.com/Clean-an-Oil-Painting 14. http://4.bp.blogspot.com/_QYd_pItgxVM/SvXNbMeoIGI/AAAAAAAAGLk/MHiXZAQ8RZs/s400/Edible+Shoes+Made+of+Br ead+2.jpg 15. http://www.funkylunch.com/images/sq-giraffe.jpg 16. http://www.google.com/imgres?um=1&hl=en&gbv=2&biw=1600&bih=799&tbm=isch&tbnid=JY_b4j52XqafvM:&imgrefur l=http://www.odditycentral.com/tag/bread&docid=Hx-1ge5C8Su09M&imgurl=http://www.odditycentral.com/wp- content/uploads/2010/06/embroidered- bread.jpg&w=550&h=551&ei=JD2ZUNeqE5Sc8gTyl4GoBA&zoom=1&iact=hc&vpx=875&vpy=4&dur=104&hovh=225&hov w=224&tx=139&ty=138&sig=107623575667491387003&page=3&tbnh=146&tbnw=144&start=65&ndsp=40&ved=1t:429 ,r:49,s:20,i:285 17. http://sourdough.com/video/queen-victoria-bread-sculptures 18. http://echostains.wordpress.com/ 19. http://www.bestofsicily.com/mag/art54.htm 20. http://www.brainyquote.com/quotes/keywords/bread.html