Webinar: The Magic of Guest Blogging (Alexis Grant)
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This document summarizes a presentation about guest blogging. It discusses pitching blog posts to other sites, including tips for the pitch email and writing the post. For the pitch email, it recommends keeping it short, addressing the right person, explaining the topic and why readers will care. For writing the post, it suggests writing an engaging intro, using second person voice, offering a headline, and following all guidelines. Tracking submissions in a Google Doc is presented as an effective strategy. The goal of guest blogging is to gain credibility, reach new audiences and drive traffic to one's own site.
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Webinar: The Magic of Guest Blogging (Alexis Grant)
- 1. The Magic of Guest Blogging How to get your posts published on high-traffic blogs Alexis Grant alexisgrant.com
- 2. #alexiswebinar alexisgrant.com
- 3. What We’ll Learn Today Two components of guest posting: Your pitch – what to say in that email Writing the post – what to include so editors say YES to your submission PLUS… One technique that works for me (go ahead, steal it!) Q&A alexisgrant.com
- 4. Why I’m Qualified to Teach You See pitches from both sides: Guest post for a variety of popular sites, including Mashable, Lifehacker, Problogger and Copyblogger AsBrazen Careerist’s blog editor, review at least 30 pitches each week alexisgrant.com
- 5. Why Bother? Gain credibility Reach new eyes Drive traffic to your blog Boost your SEO Leads to other opportunities Make money alexisgrant.com
- 7. How to Choose Blogs to Pitch Which blogs does your target reader enjoy? Look on Facebook or Twitter or just ask Google “top 10 blogs on [niche]” or simply “top 100 blogs” Use sites like alexa.com alexisgrant.com
- 8. What to Say in Your Pitch Email (hint: don’t beg) alexisgrant.com
- 9. Pitch Tip #1 Address it to the right person Which means, of course, that you have to find them. alexisgrant.com
- 10. Pitch Tip #2 Say you’ve read the blog, like it and understand its audience (flattery doesn’t hurt) alexisgrant.com
- 11. Pitch Tip #3 Explain what you want to write about alexisgrant.com
- 12. Pitch Tip #4 Tell why readers of this particular blog will care alexisgrant.com
- 13. Pitch Tip #5 Say why you’re the right person to write it (plus links to your work) alexisgrant.com
- 14. Pitch Tip #6 Keep it SHORT alexisgrant.com
- 15. Why I Delete Most Pitches Not addressed to me Too long and rambling Fails to tell me why it matters to my readers Not even about the topics we care about alexisgrant.com
- 16. Most pitches are terrible, which means… Huge opportunity for YOU alexisgrant.com
- 17. Great Example A Hi XXX, Keeps it I am sure you get pitched on guest posts on a daily basis so I’ll keep this short. I am a long time short & reader of your blog and have been meaning to contribute – but I held back because I didn’t respects have a great idea that I think you’ll love. my time ---- Well, now I do. I stumbled upon an interesting topic on 5 Problems Turned Into Solutions: How To Make Career Setbacks Work For You. Would you be interested in a guest post about the topic? Anticipates And if you need it, here is a sample of my writing: [link here] what I want ---- I look forward to your reply and I can't wait to get started! Cheers, XXX PS: I read your article entitled, “Hey, Have You Seen This? Job Applicant Explains How He Got Shows he a Job He Wasn’t Qualified For” and it was really encouraging. Hard work really is the key to success. reads my blog ----
- 18. Great Example B Hi Alexis! Explains I'm XXX from The Do-It-Yourself Degree. My website teaches students how to earn a bachelor's his mission degree in 1 year by taking exams instead of classes. Exams cost $80-$200 apiece, versus $3,000+ for a class. Total cost of graduation: around $5,000. Essentially, you can "test out" concisely of your degree (while still earning the credential) and jump-start your career with zero debt. ---- I'd love to write a concise overview of the process for Brazen Life's readers. Degree-by- examination is the ultimate education hack, but I can tell you (based on many conversations Shows why with students) that most people have never heard of it! it’s unique ---- Let me know if you're interested, and I'll send over a draft for review. Cheers! - XXX Gives PS: I wrote a guest post for I Will Teach You To Be Rich last month that became a pretty big hit. himself Check it out! social credibilit y ----
- 19. Now for the actual writing… 5 Tips for Writing Guest Posts That Will Make Editors Say YES! alexisgrant.com
- 20. Writing Tip #1 Write an awesome intro (don’t bury the lead) alexisgrant.com
- 21. Writing Tip #2 Write in the “YOU” voice, not the “I” voice (and write TO the reader, not ABOUT the reader) alexisgrant.com
- 22. Writing Tip #3 Offer a headline, even if the editor doesn’t ask for one alexisgrant.com
- 23. Writing Tip #4 Follow the blog’s guidelines perfectly alexisgrant.com
- 24. Writing Tip #5 When in doubt… create a list alexisgrant.com
- 25. Top Brazen Life Posts in 2012 alexisgrant.com
- 26. A System That Works for Me Google Doc Strategy Blog Topic What I want to promo Editor Approached? Response? Submitted? Ran? Outcome alexisgrant.com
- 27. QUESTIONS? #alexiswebinar http://facebook.com/writeralexisgrant alexisgrant.com
Notes de l'éditeur
- Magic = hard work. Ties in well with what I write about on my blog, the art of making your own luck. So today, I’m going to help you figure out how to make that luck through guest blogging. Mention chat box, ask questions at the end, takes notes if you want but will offer as recording and slideshare
- 125 ppl signed up… know it’s a topic you care about. To get a a sense for who’s with us tonight… Anybody guest posted before? Type YES or NOT YET into chat box.
- If you’ve done webinars before, you know… Give GIVE AWAY much helpful information as possible – not selling anything. Want to share what has worked for me and to help you succeed.
- Worked as a journalist for six years, at both the Houston Chronicle and U.S. News & World Report – now have my own business. Make my living… Guest blogging fits pretty naturally into what I do…
- Before we get into HOW to place your posts… STORY of mashable running post – led to 50 sales in one day
- So let’s get right into…
- Sounds really simple, but can actually be a lot of work and it’s really a big part of your pitch Start with your network, follow on Twitter –- so it’s not a cold pitch
- I often get emails where writers say they want to contribute, but they don’t offer any ideas.
- This is important if the editor you’re pitching doesn’t know you.
- All of these pieces, you can do them in one or two sentences. Keeping it short will show the editor that 1. you respect their time and 2. you can write concisely
- But the fact that all those people pitch so POORLY, means…
- Will put up on slideshare
- So once your pitch is accepted, how do you go about actually WRITING the post? Could also be called 5 mistakes people make
- Your introduction is your one chance to hook the reader
- Even if you’re sharing a personal story, turn it into lessons for the reader, so it’s not all about you Increases chances of success for you and the editor
- Makes editor more likely to envision your post on the site also helps your post get traffic, which makes you AND the editor happy
- Guidelines often posted on the site – include how they want it formatted (HTML), whether you can include links – and here’s a bonus tip for you on LINKS Carrie – awesome marketing assistant – will share the link to brazen’s blog
- Easy way to organize information To give you a sense of how successful list posts are…
- Sharing this partly because I’m hoping some of you will want to guest post for brazen’s blog
- Before we go to questions, I want to share with you a technique that has worked for me. This summer, when I wanted to do a push with guest posts, I realized I needed a PLAN.
- Do you have to have your own blog? Can you recommend any guest blogging programs or courses?