mindmap van de presentatie van Fergus Gloster (Marketo) tijdens de vierde B2B Goes Social op Nyenrode, 11 juni 2013

1. Fergus
Gloster
intro
sales
&
marke2ng
funnel
types
of
content
(=king)
takeaways
future
love
every
lead
filling
the
funnel
rise
of
visual
content
mindmap
aligning
sales
and
marke-ng
in
the
digital
world
informa-on
abundance
huge
challenges
change
rela-onship
between
buyer
and
sales
organisa-on
it's
about
the
journey
implement
agreed
steps
who
owns
which
piece
of
the
funnel?
structure
strategy
align
awareness
friend
name
engaged
target
contact
sales
lead
opportunity
customer
early
stage
middle
stage
late
stage
not
gated
research
videos
currated
lists
infographics
thought
leadership
guides
gated
etc
mostly
not
gated
etc
1
way
buyers
buy
changes
forever
2
publish
own
content
to
help
find
you
3
leverage
peer
to
peer
influence
4
most
leaders
are
not
sales
ready
5
use
analy-cs
to
turn
marke-ng
from
cost
center
to
revenue
driver
resources
content
strategy
fresh
content
make
every
campaign
social
big
data
see
the
whole
journey
on
your
site
hCp://marketo.com/dg2ma
hCp://marketo.com/dg2sm
marke-ng
should
adapt
to
new
reality
if
they
don't,
they
have
challenges
in
5
years
marke-ng
forecast
marke-ng
automa-on
in
conjunc-on
see
guide
via
hCp://bit.ly/DG2MM
understand
process
&
funnel
I
can
tell
you
in
x
months
to
tell
that
markr-ng
has
contributed
to
sales
mine
leads
nurture
lead
steps
if
they
visit
your
site,
they
visit
compe--on
have
a
nurturing
strategy
lead
scoring
defined
hard
ROI
of
lead
scoring
sales
development
all
names
engaged
target
&
recycle
lead
nurturing
contacted
sales
lead
opportunity
understand
buying
journey
measuring
is
hard
have
a
social
liP
in
campaigns
landingpage
mul-ple
touches
mul-ple
influencers
tyranny
of
-meimpact
over
-me
website
webinars
events
Facebook
download
now
incen-ve
fill
out
the
form
to
get
the
full
guide
measure
the
impact
capaign
visits
interac-ons
shares
resul-ng
clicks
conversions
ebook
interac-ve
infographic
engage
people
let
people
keep
coming
back
let
them
refresh
your
content
content
strategy
content
is
about
brains
not
budget
engage
all
employees
to
blog
gemaakt
door
@AlexisvanDam
ook
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presenta-e/
congres/
vergadering/
sessie
gemindmapped?
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instruc-e
hCp://www.alexisvandam.nl
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overzicht
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etc
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van
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