Creative submission as part of the 2012 Ogilvy Associates Program application

1. just-a -Louie,
Just-another,
or
CREATIVE
ogilvy

2. lets find out

3. Alex Justin Louie
Native San Franciscan
Photo [digital & Hipster] enthusiast
Lifelong Foodie & Traveler
Senior @ Santa Clara University
Marketing Major entrepreneurship
&
studio art minors

4. Pastel
Ceramics
Film

5. Any & all

6. China
Hong Kong
Japan
Korea
Macau
Taiwan
Vietnam

7. but wait

8. you attend

9. B- School

10. B- School
you must
be a

11. B- School
you must
be a

12. Not even

13. Not even

14. And
Certainly
NOT

15. more like ...

16. Left Right
<- brain ->
That’s

17. Left Cheers Right
Mate!
artistic
<- brain -> Passionate
That’s
Visual

18. Left Mate? Cheers Right
Good Sir, Mate!
I am a
walnut
Analytical artistic
logical <- brain -> Passionate
That’s
Verbal Visual

19. With
substance
and

20. to make

21. Brand

22. Brand
Me

23. Brand
Me

24. Brand
Me
->
different
Louie

25. but a brand isn’t icon

26. but a brand isn’t icon
or even profile pic

27. its about

28. creative identity
message & communication
Understanding the customer
consistency

29. communication you say?

30. communication you say?
I do that

31. Well I do
More of…

32. bf
wey
ui
op tools
asd +
ghj
kl
cv
bn

33. why?

34. To start real
conversations
about
@just_alouie

35. proof you say?

36. 145 follows
twitter
12/1/11
100% friends
close
&
companies

37. then I got curious and
started exploring

38. after 1 month

39. 1/1/12 478 follows

40. 1/1/12 478 follows
not bad
but now that I got the hang of it

41. today
18 days later

42. 1522 followers With
1/19/12
52 listing me &162 clicks
in jan. on my links by users From
all over the

43. 1522 followers With
1/19/12
52 listing me &162 clicks
in jan. on my links by users From
all over the
world

44. in the end

45. While I am…
cordial
Strategic
purposeful
Curious
&

46. While I am…
cordial
Strategic
purposeful
Curious
&
creative

47. Brands are built on what
people are saying about you, not
what you’re saying about
yourself
Guy kawasaki

48. and we are all...

49. proof
i do that
Brands

50. still think I am
or perhaps a...

51. ogilvy
craftsman of culture

52. Let’s chat!
Twitter: @just_alouie
email: alexander.j.louie@gmail.com
p. Blog: www.justalouie.tumblr.com

53. Photo-credits
S4: MiNE
S5: Mine
S6: Mine
S9: http://www.flickr.com/photos/pss/233842477/
S11: http://www.flickr.com/photos/8skeinsofdanger/4813017238/
S13: https://www.123rf.com/photo_8886951_half-walnut-isolated-
over-white-background.html
S14:http://www.flickr.com/photos/adamheathimage/4284599348/
S16: Mine
S19: http://www.flickr.com/photos/horiavarlan/4522267829/
S21: http://www.flickr.com/photos/begeorge/6247901758/
S36:http://www.flickr.com/photos/collin_key/2898351164/sizes/l/i
n/photostream/