The document discusses creating an online public relations platform and provides examples of how companies in Scandinavia are using social media newsrooms and keywords in press releases, blogs, and on partner and social media sites to connect with journalists. It also announces an upcoming webinar on the results of the Nordic Social Media Survey 2010 which looked at how journalists, communicators and PR consultants in the region utilize social media.

1. Creating your own platform for online PR 12th March, 2010 Alexander Mason, Business Development & Marketing Director Scandinavia

2. Alexander Mason Alexander Mason Alexander Mason alexander_mason

3. *http://www.jmw.se/2010/02/28/vilka-grundvarden-vill-sj-formedla-i-twitter/ *

9. Social Media Newsroom Company Blog

11. Journalist professional usage of social media services* *Cision Nordic Social Media Survey 2010 8% 34% 26% Flickr 18% 26% 54% Linkedin 37% 63% 71% Youtube 84% 92% 85% Wikipedia Finland Norway Denmark

29. Keyword Bible Key Words: 20 - 30 Press Releases: Web Page Copy Blogs: Partner Sites Social Media Sites

30. Social Media Newsroom Company Blog