1. ShopSavvy
John Boyd
Co-Founder and COO
Connect With Us!
@ShopSavvy
www.facebook.com/ShopSavvy
Email me at john@shopsavvy.com

2. What is ShopSavvy?
• The No. 1 mobile shopping
assistant with over 25 million
downloads. All word of mouth -
no paid acquisition
• Million+ new users a month
• New Wallet feature
• Major brands: HP, Best Buy,
Panasonic, US Cellular, etc.

3. How does ShopSavvy work?
• Reads standard barcodes, as
well as QR codes to provide
product information and advice
with the product in hand
• Wallet used to checkout and buy

4. The Future of Shopping
• Online shopping used to
be on the PC at home – now
it’s going mobile with desktop
power in your hands
• The result? The biggest
change in local retail in
more than 30 years
• ShopSavvy helps brands and retailers to adapt by
reaching their consumers in a new, more targeted way
with new types of conversations

5. ShopSavvy Ad Campaign
• User walks into Target and searches for information on
a razor

6. ShopSavvy Ad Campaign (cont’d)
• An ad for a Panasonic Braun Model-SR-X appears
– Video review and demo
– Availability and pricing
– A 15% rebate option
– Or 30% off if purchased
within the hour to entice
the shopper
– User photo and social
media contest to win

7. ShopSavvy Engages Users
Users take photos of themselves after
shaving with their new Norelco shaver
Users submit photos to
Norelco Facebook page
Users share photos with friends to
vote who has the cleanest shave.
Users with most votes win Philips
Norelco products

8. ShopSavvy Engages Users
Product is not only in hand and
ready for purchase but with
camera and user gen content it’s
a great opportunity to leverage
social media as well.

9. Case Study: Best Buy Scavenger Hunt
Fun and engaging program that moves shoppers to new aisles!

10. Scavenger Hunt Clue Example

11. The Best Buy Results
• Approximately 50K of 500K shoppers engaged
• Drove 27,000 users to the store searching for
products over three weekends
• Average distance traveled after seeing the ad --
6.91 miles
• Very High Tap Through Rates: 10%
• Created new product discovery by driving
consumers to new aisles in the store and from
competing stores

12. Adapting to the Changing World of Retail
• Brands and local retailers need to use
technology to shape the future, before
it shapes them
• Start with ShopSavvy, the largest neutral
mobile shopping platform that allows your
brand to give its consumers a better
shopping experience with:
– Highly targeted offers at the point of sale
– Ads that educate, entice and close
– Ability to purchase with one tap