Online Content Marketing Strategy
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Content is the king, they said. Here's the strategy to create content marketing strategy for your company website so they can drive more traffic.
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Online Content Marketing Strategy
- 3. GOAL Giving information to people about home and living SUCCESS MEASURE • Number of blog hits • Comments • Visitors to website • Number of partnership
- 4. KNOW YOUR Eavesdropping • Friends/comments COMPETITION • Who they follow Research • Who follows them • Googling • Blog & social media comments • Google Alerts • Incoming links • Social Medias (google.com/webmasters/tools) • Linkedin • On-site search FIND THE GAPS AND OPPORTUNITIES
- 5. Traditional Enhanced KNOW YOUR • Age • Online behaviour • Gender • What sites the visit AUDIENCES • Income • Conversation • Profession • What they say • etc • What they share
- 6. DISCOVER WHAT THEY NEED 1. Entry keywords 2. Keywords related to website 3. Trending topics 4. What audience say and share 5. etc TOOLS YOU CAN USE 1. Google Adwords Keyword Tool 2. Google Alerts 3. Google advanced search 4. Monitter 5. etc
- 7. DESTINATION YouTube Facebook Slideshare • Fan page • Presentation • Other group • E-book • Profile BLOG Linkedin Flickr • Your group • Profile • Other group • Group • Answer Twitter EDMs
- 8. USER GENERATED CONTENT Blogging competition Questions and answers Simple polling
- 9. Thank you
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