2. Agenda

 The Truth
 Product and Services

3. The Truth

“We all want to feel like a part of
something bigger than ourselves.”
~ Rob Walker

4. The Truth

 Not just fact, figures
and nutritional values.
 Jimmy’s Ice Coffee
 Pampers Dippers
 Video

5. The Truth

 What business are you
in?
 What do customers
want from you?
 How do your
customers want to feel?
 What can you do to get
them there?

6. Product and Services

“You don’t find customers for your
products, you find products for your
customers.”
~ Seth Godin

7. Product and Services

Kevin Plank
Under Armor
Alex’s Experience

8. Product and Services


9. Product and Services

 Why does the world
need your product or
service?
 Why you? Why now?
 How will you do this
better than anyone else?
 How can your story
make the product
better?