Brands need a better way of engaging their fans on facebook. sideNOW provides this solution.

1. Social Engagement Application
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2. Opportunity
16% of the time your customers
spend online is on Facebook
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3. Opportunity
Interacting with fans and getting
them engaged on Facebook pays
off. Engaged fans are...
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4. Engaged Fans are...
28% more likely to continue
using a brand or product.
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5. Engaged Fans are...
41% more likely to recommend
the brand or product.
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6. Engaged Fans...
Spend $71.84 (20-40%) more
on those brands or products.
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7. Engaged Fans...
But there is a problem...
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8. Problem
Engagement is down 22%
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9. Engagement
= Engagement
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10. Bribed Likes
Brands are bribing “Likes” with
sweepstakes and promotions.
Engagement Bribe
>
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11. Too Many Brands are Saying...
“Like our fanpage or fill out this
form for a chance to win an iPad”
The only brand benefiting from
this promotion is Apple!
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12. Problem
Brands are focusing on
driving “Likes” instead of
creating engaging content.
Because of this...
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13. Due to Lack of Engaging Content...
70-90% of people who like
a page will never return.
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14. Due to Lack of Engaging Content...
Only 3-7.5% of page updates
and posts show up in a user’s
newsfeed.
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15. Solution?
How do you fix this?
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16. Solution
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17. Solution
sideNOW Allows You to Embed Media Rich
Content Directly on Your Brand’s Fan Page
• Grows & engages fanbase.
• Leverages Facebook social graph
and sharing.
• Captures sentiment and
demographic data.
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18. {
Solution
Focuses on
Engagement:
•Creates Engaging Content
•Promotes Social Sharing
•Captures and Measures
Sentiments & Demographics
•People “Like” because they
are engaged
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19. Just posting updates to
your wall is not very
engaging and has no call
to action for fans to get
involved.
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20. sideNOW can embed
media rich content on your
fanpage and get Fans
engaged with your brand.
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21. Fans’ votes show up in
their friends’ newsfeeds.
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22. Gauge Sentiment
Brands can promote
products and get real-time
customer feedback and
preferences.
Voting is a call to action.
A “Like” button is not.
Brands can analyze the
demographic breakdown of
the votes on the backend.
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23. Polls
Content doesn’t have to be
Head-to-Head.
sideNOW provides the most
media rich multiple choice
polls out there with media
attached to each answer
choice.
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24. ENDS IN:
1W 3D
Old Spice Share Like Follow+
3,040votes (66%) 2,457votes (43%)
Old Spice YouTube Campaign VOTE VOTE
• Sales doubled in one month.
• Over 110 million views on YouTube.
sideNOW gives Old Spice a place to See All See All
engage users on their fan page
instead of losing them to YouTube.
= HUGE VALUE
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25. ENDS IN:
Is Driving Tired Worse than Driving Drunk? 0W 4D
TV Shows Yes!
Share
Drunk is still worse
Like Follow+
498votes (28%) 632votes (72%)
Mythbusters Upcoming Episodes VOTE ( 45% 55% )
Stats
( 45% 55% )
Stats
VOTE
• Get fans engaged and voting on
which myths will be busted.
Sided with Adam See All Sided with Jamie
Old Spice Guy See All
Kari Byron
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26. ENDS IN:
Who Should OSU Start at Quarterback? 1W 3D
Media Bauserman
Share Like Follow+
Miller
3,401votes (32%) 6,780votes (68%)
News Stations VOTE VOTE
• Engage audience online.
• Determine sentiment.
• Report on findings.
Sided with Bauserman See All Sided with Miller
Old Spice Guy See All
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27. Competition
Sports
• Fans want to pick a side.
• Teams & athletes want fans
more involved.
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28. Issues
Politics
• Engage voters.
• Insights on different demographic
opinions.
• Obama proved social media is a
necessity.
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29. Value
So what is it worth to keep your
fans engaged on Facebook?
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30. Spend $ 71.84
Spend of a Engaged Fan
Average Value $ 71.84
Loyalty $ 43.71
Recommendations $ 13.57
Earned Media Value $ 6.79
Loyalty $Offset for Fan Acquisition
Cost
43.71 $ 0.47
Spend
Recommendations $ 71.84 Sum
$ 13.57 $ 136.38
Loyalty $ 43.71
Earned Media
Recommendations Value $ 13.57 $ 6.79
Earned Media Value $ 6.79
Cost Offset for Fan Acquisition $ 0.47
Cost Offset for Fan Acquisition $ 0.47
Sum
Sum
136.38 $
$ 136.38 136.38
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31. Fan Page with 100,000 fans:
If you can increase the amount of truly engaged fans by 5%...
+5% FAN ENGAGEMENT =
$136.38 x (100,000 fans x 5% increase)=
$681,900 ADDED VALUE
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32. Ideal First Customers
Most of the brands used as examples in this deck
have taken meetings with sideNOW but we are
still looking for the right first customers.
Ideal First Customers are...
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33. Ideal First Customers
Brands that want to interact with their consumers
to get feedback about their products or services
in a fun social way...
- Marketing Firms - DSW
• Resource Interactive - Schottensteins
• Engauge Media - Donatos
- Limited Brands - Safe Auto
- Express - News Stations
- White Castle - Talk Radio
- Scotts
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34. LLC
Alex Picazo
614-404-6990
alex@sideNOW.com
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