1. LOGO DIALOGFEED
Drive & leverage social
engagement, real time
For TV broadcasters, publishers, sport & entertainment
By Dialog Solutions
2. Medias need to redefine themselves
“ Is your business about news
publishing, TV broadcast ?
No.
Your are in the business of
bringing information &
emotions to life, collectively
& individually
”
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3. As such, SOCIAL is becoming a part
of any media’s DNA, just like it’s in
human life
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4. But SOCIAL often means social media…
how to close the loop?
Your social channels Your Website(s)
Social Content
Optimization
5. Amplifying social engagement creates a
viral effect for your media
On & off site social
engagement
Increase Amplify &
reach & Resonate
engage-
ment
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6. Reach your objectives through social
media & our platform
1. More audience by bridging traditional vs
1
new media (all references to one place)
2. More fans and followers – social map
2
with 1-click opt-ins
3. More virality (Bridges site/
3
Facebook/Twitter)
4. Better content curation, back to your
4
site (Real-time comments, Top News,…)
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5. Higher frequency of visits (Social
curation, )
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6. More time on site
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7. 1 Boost audiences by bridging social & your
site
• Unique site refered to
on radio, TV, Web
• Collect all buzz
generated on Twitter,
Facebook, & other
social media
• Integrate real time
on-site fully social
chat (integrated with
Twitter & Facebook)
• ‘Highlight’ key
messages to
resonate with
audience
live.solarimpulse.com
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8. 2 Get people to suscribe to you on social media
through a clear social map & feed
• A map of social channels by
theme with 1-click subscribe
buttons, to enable people to
like/follow one or more social
channels without leaving the site
• A clear, filtered feed of messages
gives a preview of the content of
the specific social channel before
they register
• Map & Feed are managed from the
back-end of Dialogfeed and can
be put anywhere in seconds (here:
Facebook)
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9. 3 Get social..200%....By resonance
• Display in ‘live’ shows
or events most
important
(‘highlight’) social
messages: questions,
comments
• Show that you care &
give credit to the
community – this is
called ‘resonance’
• This will further
encourage people to
engage socially &
boost virality
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10. 3 Get social..200% (2)
• Get engagement by enabling
comments on fed messages
(even social ones), new
messages with social login
• Get it on site, in mobile, app, &
social media
• Leverage engagement:
• Get tweets shared on
Facebook!
• Get Facebook posts easily
tweeted
• Use our ‘highlight’ feature to put
your most viral messages on top
of the widget
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11. 4, 5,6 Content curation, back to your site
• Combine multiple Twitter accounts,
hashtags, Facebook pages, on
site comments and more (RSS,
Youtube,…) into a single feed
• You can have a ‘latest social buzz’
section by theme ‘politics’, ‘news’,
etc…
• You can ‘highlight’ specific content
to specific widgets/pages, hide
others
• An automated « Top News » (à la
Edgerank) view is also in the
pipeline, based on (1) buzz (2) visit
frequency (3) recency
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12. Our ‘commenting’ stream captures social
4, 5,6
commenting activity per article
Your site hosts a widget per
product/article, republishing the
comments made on social media:
comments on the article post on
your facebook wall, replies to your
article tweet, or anybody tweeting,
also mentioning your article:
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13. 6 Real time notifications
• Real time is increasingly
important to visitors
• Our solutions natively
includes notification to end
users so that they can read
for more
• Tweets & Facebook
messages are pulled in
real time, and coming
straight to the widget
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14. In a nutshell, Dialogfeed is the tool to boost the
social virality & engagement with your media
ENGAGE
& REACH
AMPLIFY &
CONVINCE, OPTIMIZE
GET OPT-IN
Offline
activities
(magazine,
TV show,…)
15. Features of Dialogfeed
■ Many social channels,
Twitter accounts,
hashtags & @replies
■ On-site messages & commenting
with social sign-in
■ Real time
■ Many widget types, including real
time updates
■ Advanced controls:
₋ Highlight/Hide, for all or
specific widgets only
₋ Keywords-based
automoderation
₋ Language detect
₋ Storage & search
■ Easy set-up & integration
■ API available for native CMS
integration
■ Multi-language
... ■ Full look & feel customization
■ Multi-users
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■ More coming !
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16. Dialogfeed is used across all media industries
• Bring social to the main screen & the
Social TV second screen, through our real time
platform for republishing, and by givine
appropriate resonance
• Leverage the social media buzz to further
engage with your audience, smartly
Social News • Make sure they opt-in to your content
while on site
• Sport audiences need fun & recognition –
by enabling real time engagement &
Social Sports republishing smartly conversations &
creating hashtag campaigns, social sports
are brought to social life
• Celebrities want to showcase their fans.
Social Celebs Our platforms give the right mix of control
& automation to leverage their voice: on
stage or on the Website
17. How ? Setup and manage your account through
a simple and intuitive backend
1. Set-up 2. Setup widgets/stream
channels
3. Manage &
optimize
feed
18. Leading companies are using Dialogfeed
to boost social virality
And 100+ other
brands
