3. I’M ALEYDA SOLIS, INTERNATIONAL SEO CONSULTANT
SPEAKER
BLOGGER SHARER
@aleyda +aleydasolis
SEO
#SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
4. WE LIVE IN A MULTI-DEVICE WORLD
#SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
5. WITH STILL A LOT OF GROWTH POTENTIAL
#SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
6. DRIVEN BY CROSS-PLATFORM
& MULTI-CHANNEL CONVERSIONS
#SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
7. WHERE MOBILE SEARCH IS BOOMING
#SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
8. MAXIMAL SEARCH RESULTS VISIBILITY
DOESN’T LOOK LIKE THIS ANYMORE
#SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
9. IT NOW LOOKS LIKE THIS
#SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
10. & MOBILE ORGANIC SEARCH RANKINGS ARE
AS IMPORTANT TOWARDS CTR & TRAFFIC
http://www.advancedwebranking.com/ctrstudy/
#SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
11. GOOGLE HAS REACTED WITH MOBILE
GUIDELINES, TOOLS & RANKING FACTORS
#SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
12. BUT MOST WEBSITES ARE NOT
MOBILE OPTIMIZED YET
http://marketingland.com/most-of-fortune-100-doesnt-live-up-
to-googles-mobile-best-practices-even-google-61166
#SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
13. RAISE YOUR HAND IF YOU’RE TAKING MOBILE
INTO CONSIDERATION IN YOUR SEO STRATEGY
#SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
14. THIS IS YOUR OPPORTUNITY
#SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
15. CONNECT WITH YOUR MOBILE SEARCH AUDIENCE
BY MOBILIZING YOUR SEO STRATEGY
#SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
16. SEGMENTING, ANALYZING & ESTABLISHING
THE DIFFERENT SEO CRITERIA PER DEVICE TYPE
YOUR
COMPETITORS
SEARCH &
OPTIMIZATION
STATUS
#SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
YOUR SEO
STRATEGY,
GOAL & KPIS
YOUR ORGANIC
SEARCH, WEB
OPTIMIZATION
STATUS, RESOURCES,
TIME & BUDGET
YOUR
AUDIENCE
SEARCH
BEHAVIOR &
POTENTIAL
17. YOUR
COMPETITORS
SEARCH &
OPTIMIZATION
STATUS
#SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
YOUR SEO
STRATEGY,
GOAL & KPIS
YOUR ORGANIC
SEARCH, WEB
OPTIMIZATION
STATUS, RESOURCES,
TIME & BUDGET
PER
DEVICE
TYPE
LET’S SEE HOW!
PER
DEVICE
TYPE
PER
DEVICE
TYPE
YOUR
AUDIENCE
SEARCH
BEHAVIOR &
POTENTIAL
PER
DEVICE
TYPE
18. 1IDENTIFY YOUR CURRENT ORGANIC
TRAFFIC STATUS PER DEVICE TYPE
#SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
19. YOUR OVERALL & ORGANIC SEARCH TRAFFIC BY
DEVICE TYPE WITH GOOGLE ANALYTICS SEGMENTS
VOLUME,
TREND OVER
#SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
TIME,
SEASONALITY
20. YOUR MOBILE VISITORS MOST USED DEVICES
& THEIR RELATED CONTENT & CONVERSIONS
#SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
21. YOUR MOST VISITED CONTENT, FAVORITE
PRODUCTS & CONVERSIONS PER DEVICE TYPE
#SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
22. #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI 2ASSESS YOUR AUDIENCE ORGANIC
SEARCH BEHAVIOR PER DEVICE TYPE
23. YOUR CURRENT TOP QUERIES & PAGES IN SEARCH
RESULTS BY DEVICE TYPE WITH WEBMASTER TOOLS
VOLUME,
IMPRESSIONS,
CLICKS, CTR,
POSITION
#SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
24. BREAKDOWN BY DEVICE WHEN DOING YOUR
KEYWORD RESEARCH IN KEYWORD PLANNER
SEARCH
VOLUME &
KEYWORD
USAGE PER
DEVICE
#SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
25. #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI 3ANALYZE YOUR CURRENT
MULTI-DEVICE OPTIMIZATION STATUS
26. DO YOU ALREADY HAVE A MOBILE SITE?
#SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
27. RESPONSIVE WEB DESIGN
#SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
BEST TO
DELIVER SAME
CONTENT TO
ALL USERS
37. REMEMBER ABOUT YOUR SEO FUNDAMENTALS?
TITLE
GOOD POOR
Begin with targeted term
~ 55 characters for desktop &
~ 60 for mobile
META DESCRIPTION
Descriptive and attractive
Expanding title, inviting users to click
~150 characters for desktop &
~115 characters for mobile
URL
FAIR
Short & descriptive
Targeted terms in url
#SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
38. CHECK IF YOU USE STRUCTURED DATA TO
MAXIMIZE YOUR MULTI-DEVICE VISIBILITY
#SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
39. ALONG WITH GOOGLE+ FOR LOCAL
BUSINESSES IN CASE YOU ARE ONE
#SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
40. ARE YOU CROSS-PROMOTING
YOUR MULTI-PLATFORM PRESENCE?
#SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
DO YOU
HAVE A WEB
LANDING PAGE
FOR YOUR
APP?
DO YOU
PROMOTE
YOUR APP FROM
YOUR MOBILE
SITE?
41. AND INDEXING YOUR
MOBILE APP IN GOOGLE?
https://developers.google.com/app-indexing/
#SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
42. 4CHECK YOUR COMPETITORS MULTI-DEVICE
OPTIMIZATION & RANKING STATUS
#SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
43. IDENTIFY YOUR MOBILE SEARCH RANKINGS
VS. YOUR COMPETITORS WITH SEMRUSH
#SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
44. COMPARE YOUR MOBILE RANKED PAGES
VS. THE ONES OF YOUR COMPETITORS
http://www.stateofdigital.com/easily-analyze-competitors-
mobile-seo-performance/
#SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
45. YOU NOW KNOW YOUR KEY SEO FACTORS TO
ESTABLISH A STRATEGY SEGMENTED BY DEVICE TYPE
#SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
46. YOU CAN SET YOUR MULTI-DEVICE
SEO STRATEGY & GOALS
CONTENT
TO DEVELOP,
OPTIMIZE &
PROMOTE
SEO KPIS &
GOALS PER
DEVICE
TARGETED
TERMS TO
IMPROVE
VISIBILITY
WEB & APP
AREAS TO
OPTIMIZE
#SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
47. IT’S TIME TO CONNECT WITH YOUR
MULTI-DEVICE ORGANIC SEARCH AUDIENCE
#SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
48. THANK YOU #FOM14! DO YOU HAVE QUESTIONS?
#SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
