Lecture about what advertising is today with a few examples from students at the end. Presented at the first day of term to LCC first year students doing a BA in Creative Advertising Strategy

1. WELCOME TO ADVERTISING
AND LCC

2. WHAT IS ADVERTISING?

3. WHO MAKES IT?

4. WHAT HAS ADVERTISING BECOME?

5. WHO MAKES IT TODAY?

6. SOME EXAMPLES

7. THE ENGLAND KIT

8. THE X-FACTOR
http://www.youtube.com/watch?v=CECQ1zLtokk

9. THE CHALKBOT
http://www.youtube.com/watch?v=5Jb-KT4r6NY

10. FIAT ECO DRIVE
http://www.youtube.com/watch?v=SluE9Zco55c

11. OLD SPICE
http://www.youtube.com/watch?v=uLTIowBF0kE
http://www.youtube.com/watch?v=nFDqvKtPgZo

12. DIESEL

13. BUT WHAT ABOUT YOU GUYS?

14. THE ABSOLUT
http://vimeo.com/10939329

15. FORTUM ACTIVE
http://vimeo.com/4675548

16. MILLION TREES
http://vimeo.com/9783072

17. THANKS anomaly.com
alfredmalmros.com
amalmros@anomaly.com
slideshare.net/alfredmalmros
@alfredmalmros