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Alfresco 4:
Are You Social Savvy?
  Paul Hampton
  Director of Product Marketing
Maidenhead, UK Global Headquarters
   Atlanta, US Headquarters




Alfresco is now the largest open source
content management company in the world.

Founded in 2005, with offices in London & Atlanta
Over 3.5 million community downloads
250+ global channel partners
2,500 customers in 55 countries, including…
The        Document Management
Alfresco   
           
Platform   Records Management
           
           
           Web Content Services
           
           
           Enterprise Collaboration
           
           
           Open Source Platform
Alfresco is now the largest open source
content management company in the world.

 •  10 month average payback period
 •  $1.3 million in IT & training cost savings
 •  53% ROI in three years
 •  Flexibility and Open Standards praised
The Facebook Generation
The World Has Gone Social!

  Social      Social     Social
 Features   Publishing   Tools
SOCIAL MEETS ECM
I Like



Alfresco also
supports
commenting
Like Content
•  Users can ‘Like;         •  Sorting based on
   Content                     Popularity
   –  Provide feedback to
      others
I Follow
Follow Users
•  Follow influential
   people
   –  Good content creators
•  Use people search to
   find who to follow
•  Notifications on what
   they are doing
•  Find out who is
   following you – follow
   back
I Have Favorites
My Favorites
•  Users can have
   favorites
   –  Sites
   –  Documents
•  Quick links to find
   important content
I Get Notified
Proactive Notifications
•  Email notifications
   –  Can opt in or out
•  Admin
   –  Uses HTML templates
   –  Stored in Alfresco
   –  Can be customized
•  Activity Dashlets
   –  Filter by type
   –  Filter
SOCIAL PUBLISHING
Social Growth
       Marketing
Social Growth
       Marketing
Social Growth
       Marketing


       Customer Support
Social Growth
       Marketing


       Customer Support


       CxO Office


       Engineering


       HR
Social Growth
       Marketing



       •  No process
       Customer Support


       •  Multiple accounts
       CxO Office
       •  Lack of control
       Engineering
       •  Lack of audit
       HR
Social Publishing
•  Support two types
   –  Content
   –  Status updates
•  Support for
   –  Facebook, Twitter,
      YouTube, LinkedIn       Publish
      and Flickr
   –  Can be extended
•  Define ‘Channels’
   –  Multiple channels for
      each service
Social Publishing
•  Administration          •  User
  –  Define the channels     –  Select content
  –  Define credentials      –  New action ‘Publish’
                             –  Select channel(s)
                             –  View publishing history
SOCIAL TOOLS
Corporate Systems
                                                                                   Desktop




                                                            WebDAV
                                                             CMIS
                                            CMIS
                                                             CIFS
                                           JSR-168
                                                           Sharepoint
                                          Connectors
                                                            Protocol
                                              
                                                               


Social Media Channels
                                                                                              Mobile
                                                                          CMIS
                         Open Web APIs
                                                                         WebDAV
                               
                                                                            




                                            Open Web
                                              APIs
                 Web Services
                CMIS
                                                        CMIS-based
            Public Alfresco Cloud
                                                        Alfresco Sync
Summary
•  Powerful social features built into Alfresco

•  Ability to manage the social publishing
   process

•  Integration with the best of breed business
   applications
QUESTIONS?
         Save 25% on online training!
                                 
      Go to: http://university.alfresco.com/products.html
                  and enter the coupon code 
                 SAVE25-TOAPRIL15-2012.
                                  
  As an added incentive, everyone who books a course before
       end of May, will be entered into our prize draw to 
      win a pair of top-of-the-range Bose headphones!
28

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Are you a Social Savvy Business?

  • 1. Alfresco 4: Are You Social Savvy? Paul Hampton Director of Product Marketing
  • 2. Maidenhead, UK Global Headquarters Atlanta, US Headquarters Alfresco is now the largest open source content management company in the world. Founded in 2005, with offices in London & Atlanta Over 3.5 million community downloads 250+ global channel partners 2,500 customers in 55 countries, including…
  • 3. The Document Management Alfresco Platform Records Management Web Content Services Enterprise Collaboration Open Source Platform
  • 4. Alfresco is now the largest open source content management company in the world. •  10 month average payback period •  $1.3 million in IT & training cost savings •  53% ROI in three years •  Flexibility and Open Standards praised
  • 6. The World Has Gone Social! Social Social Social Features Publishing Tools
  • 9. Like Content •  Users can ‘Like; •  Sorting based on Content Popularity –  Provide feedback to others
  • 11. Follow Users •  Follow influential people –  Good content creators •  Use people search to find who to follow •  Notifications on what they are doing •  Find out who is following you – follow back
  • 13. My Favorites •  Users can have favorites –  Sites –  Documents •  Quick links to find important content
  • 15. Proactive Notifications •  Email notifications –  Can opt in or out •  Admin –  Uses HTML templates –  Stored in Alfresco –  Can be customized •  Activity Dashlets –  Filter by type –  Filter
  • 17. Social Growth Marketing
  • 18. Social Growth Marketing
  • 19. Social Growth Marketing Customer Support
  • 20. Social Growth Marketing Customer Support CxO Office Engineering HR
  • 21. Social Growth Marketing •  No process Customer Support •  Multiple accounts CxO Office •  Lack of control Engineering •  Lack of audit HR
  • 22. Social Publishing •  Support two types –  Content –  Status updates •  Support for –  Facebook, Twitter, YouTube, LinkedIn Publish and Flickr –  Can be extended •  Define ‘Channels’ –  Multiple channels for each service
  • 23. Social Publishing •  Administration •  User –  Define the channels –  Select content –  Define credentials –  New action ‘Publish’ –  Select channel(s) –  View publishing history
  • 25. Corporate Systems Desktop WebDAV CMIS CMIS CIFS JSR-168 Sharepoint Connectors Protocol Social Media Channels Mobile CMIS Open Web APIs WebDAV Open Web APIs Web Services CMIS CMIS-based Public Alfresco Cloud Alfresco Sync
  • 26. Summary •  Powerful social features built into Alfresco •  Ability to manage the social publishing process •  Integration with the best of breed business applications
  • 27. QUESTIONS? Save 25% on online training! Go to: http://university.alfresco.com/products.html and enter the coupon code SAVE25-TOAPRIL15-2012.   As an added incentive, everyone who books a course before end of May, will be entered into our prize draw to win a pair of top-of-the-range Bose headphones!
  • 28. 28