Alfresco for Travel & Hospitality Industry

Alfresco

for

Travel
&
Hospitality

March
20,
2012

Presented
By

Jean
Butzier–
Americas
Field
Programs
Manager,
Alfresco

Mark
Meier
-‐
Account
Director,
CIGNEX
Datamatics

Michael
Venford
–
Enterprise
CMS
and

Portal
Practice
Director,
CIGNEX
Datamatics

Agenda

•  Introductions

–  Alfresco,
Open
Source
ECM

–  CIGNEX
Datamatics,
Alfresco
Global
Platinum
Partner

•  About
Alfresco

•  Alfresco
as
IBE
Platform

•  Alfresco
for
Travel
&
Hospitality

•  Case
Study:
Posadas

•  About
CIGNEX
Datamatics

•  Book
Drawing

CIGNEX Datamatics Confidential 2

Alfresco
is
now
the
largest
open
source

content
management
company
in
the
world

Founded
in
2005,
with
ofPices
in
London
&
Atlanta

Over
3
million
community
downloads

250+
global
channel
partners

2,500
customers
in
55
countries,
including…


Document
Management

The

Capture,
share
&
retain
corporate
content,
including

documents,
video,
images
&
graphics
Piles

Alfresco
Records
Management

Platform

Ensure
governance,
compliance
and
retention
of

company
or
government
records

Web
Content
Services

Author,
collaborate
&
publish
to
Drupal,
Liferay,

JBoss
Portal
or
your
custom
web
app

Enterprise
Collaboration

Create,
share,
collaborate,
iterate
&
discuss
content.

Then
publish
to
social
channels.

Open
Source
Platform

Build
content-‐rich
apps
and
websites
using
RESTful

APIs
or
Java
&
open
standards
like
CMIS
&
JSR
168


The
Alfresco
4
Business
Case

Forrester
Study,
December
2011:

Alfresco
Enterprise
pays
for
itself
in
10

months.

But
Alfresco
Enterprise
4
goes
even
further,
with…

•  Increased
User
Adoption
=
Increased
Enterprise
Value

–  The
more
employees
that
use
ECM,
the
more
ROI

•  Decreased
Need
for
Other
Tools
=
Fewer
Vendors,
Lower
Costs

–  Built-‐in
social
publishing,
free
mobile
apps
save
you
money

•  Performance,
Scalability
&
Admin
Improvements
=
Lower
Operating

Costs

–  Less
downtime,
more
users
and
content
per
instance,
easier
administration

saves
time
&
money

•  B2B
Collaboration
Outside
the
Firewall
=
Higher
Productivity

–  With
Alfresco
in
the
cloud
sync
(due
Summer
2012),
employees
can
more

easily
collaborate
with
outside
partners
and
suppliers,
meaning
higher
overall

productivity


TCO
Comparative
Study

For
Full
ConOiguration:
1000
users

Time
EMC/
Documentum
OpenText
SharePoint
Alfresco

Year
1
$
863,938
$
637,304
$
318,738
$
33,500

Year
2
$
116,955
$
117,901
$
55,570
$33,500

Year
3
$
116,955
$
117,901
$
55,570
$33,500

1000
User
Enterprise
ConOiguration

Comparative
Year
1
Costs
1000
User
Enterprise
ConOiguration

Alfresco
Year
1
Savings

800,000

86%

600,000
84%

400,000
82%

80%

200,000
78%

76%

0

Source:
Alfresco
Whitepaper

-‐
TCO
and
Ownership
for

Enterprise
Content

Management


Alfresco

as

IBE
(Integrated
Business
Ecosystem)
Platform


IBE
-‐
Integrated
Business
Ecosystem

Stake
Holders

BI

•  Employees

CRM
E-‐commerce

•  Clients

Business

Portals
•  Partners

Learning
Legacy

Management
Applications

•  Suppliers

ERP

Portals
•  Government

•  Bank

Building
a
Technology
Platform
to
Compete
in
the
Connected
Economy


Alfresco
Implementations
by
CIGNEX
Datamatics

Industry

Healthcare
High
Tech
Telecom,
Media,
BFSI
Education
Government
Travel
&

Entertainment
Hospitality

Solutions

Portals
&
Social
Collaboration,
Research
&
Collaboration
Portal,

Learning
Management
Portal,

Hospitality/Media/Entertainment
Portals

Integrations

Applications

Document

Record

Web
Content

Enterprise

Content
Integration

Management
Management
Management
Collaboration
And
Services


Alfresco
Integrations
by
CIGNEX
Datamatics

RPM

RESTful
Web
Services/
Web
Scripts/
CMIS

Versioning

WorkPlow
Security
Modeling

Search
Scripting
Alfresco
DM/WCM
Templates
X-‐forms

Transformations
Rules
Engine

External
Feeds
External
Apps

(News
XML,
ZIP,
Email,
(Digital
Assets,
Meta-‐ DAM
System,

Administrators
Scanners,
Fax,
Others)
Data)
Asset
Storage


Alfresco
in
Travel
&
Hospitality


Enterprise
Content
Management
in
Travel
&
Hospitality

Collaboration
Rich
User
Social
Search
Version
Mobile
Scanning
&

Experience
Features
Control

Imaging

Stakeholders
in
Travel
&
Hospitality

Guests/

Passengers

Staff

Management

Suppliers/

Partners

Associated

Brands

Accounts

External

Applications

Portals*
Apache Ephesoft*

*
Solr*

*
External
applications


Alfresco
Components
in
Travel
&
Hospitality

Infrastructure
Travel
&
Hospitality

Flexibility
&

Content
Publishing

Scalability

Promotional
Campaigns

Compliance
to

Standards

Document
Management

Security

Alfresco
ECM
Social
Features

Administration
Advanced
Search

Integration
Mobility

Support

Applications/
Widgets

Multi-‐tenancy
Communication


Posadas

Success
Story:
Hospitality
Portal
for
Multiple
Brands

IBE
-‐
UXP
using
Liferay
+
Alfresco
+
Widgets


Posadas
Overview

l  POSADAS
is
a
leading
Latin
American
hotel
operator
in
Mexico
and

South
America.

l  POSADAS
operates
around
19,000
rooms
in
more
than
100
hotels

across
seven
brands
in
the
most
frequently
visited
beach
and
city

destinations.

In
Mexico,
it
manages
20%
of
the
rooms
of
the
tourist

category
hotel
chains.

l 
POSADAS
is
the
largest
Latin
American
hotel
company
in
the
region.

Hotels

Services

Vacation
Club
Contact

Center
Loyalty
OTA
BPO


Challenges

Burning
Needs

•  Poor
response
time

–  Page
load
time
was
greater
than
4

seconds

•  Lack
of
content
publishing
workPlow

and
staging

•  Information
sprawl
and
duplication
of

content

•  Legacy
technology
Missing
UXP

–  Lack
of
Web2.0
features
&
advanced
Elements

search
functionalities

–  Cost
of
maintenance,
support
and
•  Guest
Experience

enhancements

through
personalized

info

•  Existing
System

–  J2EE
based
Portal
•  Channel
Partner

–  Documentum
ECM
Collaboration

–  Disparate
systems
•  Real-‐time
promotion

–  Lack
of
centralized
database
&
•  Social
Media

collaboration
•  Mobile
support


UXP
Solution
Architecture

Alfresco
ECM
Liferay
Portal

System
&
Network

Users
Administrators

Static
Contents

Web
Server

FSR/Web
Application
Portal

Alfresco
Web
Client
Application
Portal/Web
Apps

Firewall

IBE
Widget
Image
Carousel
Video
Blog

FB

Staging
Server
WTHR

Twtr

Search
–
Hotel,
Destination,
Special
Map
&
Local

Attraction
Flickr
Be
Dyn

Offers

Content
Repository,
Business
Rules,

RESTful
Web
Services

Security,
WorkPlow,
Transformations,

Liferay
Framework

Document
Lifecycle,
Search,
Reports
Social

Page
Authentication
&

ECM
IBE
N/W
Blog

Service
Service
Client
Mgmt
Authorization

API

Run-‐Time
The Mini
Site

UI

me
Management

Hard
disk
Alfresco
Run-‐time

Oracle
10g
Instances

Media

XML
Piles
CMS
Oracle
10g

Images
Metadata

etc.
Folders

Rules
etc.


Solution
(cont.)

Fiesta

Caesar
Caesar
One

Fiesta
Americana

Fiesta
Inn
Park
Business
Hotels
Posadas

Americana
Grand

Web
Portals

Presentation

Liferay
Framework

Search
&
Posadas
Central
Reservation
Availability

Alfresco
Rates
and

Content
System

Engine
Content
Manager
(CRS)
Inventory


Solution
Features

Alfresco

Liferay

Document
Management
&
Integrations

Portal

Web
Content
Management

•  Specialized
content
•  Role
based
security
•  Internet
Booking

WorkPlow
framework
Engine

•  Content
&
page
•  CRM

•  Folder
based
rules
and

management
•  3rd
party
content

actions

•  Live
page
editing
&
integration
with
GIS
&

•  Share
Interface
scheduling
weather
server

•  Automatic
version
•  SEO
•  Widgets

control
•  Multi-‐tier
search
•  Social
Media

•  One-‐click
page

•  Standards
Driven
creation

•  Inline
preview
•  Multi-‐language
&

Multicurrency


Solution
Highlights

•  Integration
of
Document
Management
•  Flexible
Architecture

&
Web
Content
Management
–  Support
750+
concurrent
and
2,000+

–  Real
time
sales
promotions
on
content
contributors

websites
as
well
across
partners

–  Easy
integration
with
3rd
party

systems/applications
using
web

•  Security

services
&
shopping
functionalities.
–  Data
encryption,
secure
audit
trail,

–  Social
Media
support.
Includes
blogs,
compliance
reports,
etc.

Facebook,
Twitter,
Linked-‐in,
etc
–  Advanced
access
controls
&
secure

access
to
information
from
legacy

systems

•  Content
Repository,
Search
&
Access

–  Content
as
a
Service
(CaaS)
–

accessible
anywhere,
anytime
through
•  Multi-‐lingual
&
multi-‐currency

single
point
of
access
&
control
support

–  Flexibility
in
content
editing
–
ofPline,

online
and
update
modes

–  Common,
advanced
workPlow
across

all
brands

–  Support
for
standard
protocols
-‐
CIFS,

WebDav,
FTP
and
Web
Services


BenePits
achieved
using
IBE
-‐
UXP

•  Increased
RevPAR

•  Improved
Guest
experience

–  Personalized
&
focused
guest

experience

–  Ease
of
rolling
out
additional

portals,
based
on
business

needs

•  Reduction
in
the
TCO
of
the
web

sites
and
ECM

–  Over
50%
reduction
in
AMC

costs
using
Alfresco
&
Liferay

Open
Source
solutions

–  Reduced
storage
cost
due
to

centralized
repository


About
CIGNEX
Datamatics


What
Does
CIGNEX
Datamatics
Do?

In
the
last
11
years,
CIGNEX
Datamatics

helped
its
clients
save
in
excess
of

US$500

Million
by
leveraging
Commercial
Open

Source
Software
across
200+

implementations

Time

Saving


Where
We
Can
Help
You

web
content
management
portals

document
management
DAM
intranets

records
management
e-‐commerce

DM

digital
asset
management
social
collaboration

big
data/analytics
integration
&
ESB

business
intelligence
mobile
apps

business
process
SAP/
ERP
apps

enterprise
search
...more

Open
Source
Center
of
Excellence
(CoE)


Alfresco
Practice
@
CIGNEX
Datamatics

•  Since
2005

–  Global
Platinum
Partner

–  Over
50
Implementations

–  Team
of
70
Alfresco
consultants

–  Created
IP
and
Use
Accelerators

•  Toolkit:
Migration
from

Documentum
2010
Alfresco
APAC
2010
Alfresco
North
America

•  Contract
Lifecycle
Management
Partner
of
the
Year
Partner
of
the
Year

•  Achievements

–  Alfresco
“Recognized
Developer”

–  Authored
4
Alfresco
Books

–  2010
Alfresco
Partner
of
the
Year

–  2008
Best
North
American

implementation
of
the
Year

–  2007
WCM
Implementation
of
the

Year

Free
Assessment
Offer

This
assessment
enables
companies
to
maximize
existing
IT
assets
and

build
a
roadmap
of

the
VETTED
Open
Source
technology
options
that

•  Reduce
software
costs
up-‐to
70%

•  Help
generate
opportunities
for
growth
and
service

The
FREE
Assessment
Offer
Includes:

•  Situation
Analysis

•  Gap
Analysis

•  Recommendations/Roadmap

For
more:

www.cignex.com/alfresco-‐freeassessment


Questions?

-‐
-‐
-‐
Book
Drawing!!!

CIGNEX
Datamatics
makes

Open
Source
work
for
the
Enterprise

Jean
Butzier

jean.butzier@alfresco.com

Mark
Meier

mark.meier@cignex.com

Win
a
copy
of
the
latest
Alfresco

book

Michael
Venford

michael.venford@cignex.com


Alfresco for Travel & Hospitality Industry

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