ECM and Portal are two technologies that are meant to integrate but are often addressed as standalone technologies. What if you could have the best of both worlds? Many customers are leveraging Alfresco and Liferay together to solve Enterprise-wide problems. Alfresco provides full ECM functionality, a single repository and a robust workflow engine. Liferay provides enterprise collaboration, along with social networking and enterprise portal and identity management. Join Jim Zordani, VP of Sales at CIGNEX and Nitin Kadam, CIGNEX Presales as we address why and how customers are integrating the two solutions. When you combine open source, open standards and enterprise scalability you have a powerful solution that will solve real problems. We will be walking through integration best practices and will share their first-hand experiences with customers that have leveraged the integrated solution. 



1. September 08th , 2011
Presented by:
Jim Zordani and Nitin Kadam, CIGNEX
©2009 CIGNEX Technologies, Inc. | Do not distribute without permission

2. Agenda
• Introductions
• About CIGNEX
• About Alfresco
• About Liferay
• Combined solution
• Case Studies
• Q&A
©2009 CIGNEX Technologies, Inc. | Do not distribute without permission

3. CIGNEX Published Works
Dr. Jonas Yuan
Senior Technical Analyst
Munwar Shariff
CTO
…. to support the community and to perpetuate the
adoption of enterprise class Open Source Solutions
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4. CIGNEX Company Overview
 Background
 11 Years experience in implementing Open Source solutions
 450+ employees
 Offices in the U.S., U.K., Singapore, Malaysia, Thailand and
India
 Expertise
 200+ Solution implementations with extensive experience
 Platinum Partner of Liferay
 Global training on Liferay products
 Delivery Model
 Distributed delivery model to provide true cost efficiencies
 Commercial Open Source with enterprise support & upgrades
 Agile methodology to realize the benefits faster
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5. Our Liferay Practice
• Close working relationship since 2006
– Contributed code & training modules
– Conduct Liferay trainings worldwide
• Global Platinum Partner
– Deployed over 80 enterprise solutions
on Liferay and over 200 portal sites
– Over 150 Liferay consultants
• Achievements
2010 Liferay Partner
– Authored 4 Liferay Books of the Year
– 2010 Liferay Partner of the Year Award
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6. Our Alfresco Practice
• Close working relationship since 2005
– Conduct Alfresco trainings worldwide
– Alfresco Reseller services
• Global Platinum Partner
– Deployed over 50 enterprise solutions on
Alfresco
– Developed Accelerators
• Migration from Documentum
• Contract Lifecycle Mgmt
• Achievements
– Alfresco “Recognized Developer” 2010 Alfresco APAC
– Authored 3 Alfresco Books Partner of the Year
– Alfresco Partner of the Year Award, 2010
– WCM Implementation of the Year Award,
2007 2010 Alfresco North America
Partner of the Year
– Best North American Implementation of the
Year Award, 2008
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7. Popular Open Source Technologies We Use
our enterprise toolkit
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8. 200+ successful implementations
Education
High Tech
Others
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9. 200+ successful implementations
Telecom &
Media
Healthcare
Banking,
Financial Services
& Insurance
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10. What is Alfresco ?
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11. Gartner Magic Quadrant
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12. ECM at it’s most confusing
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13. Key barriers to solving ECM
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14. How Alfresco addresses
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15. What is Liferay ?
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16. What is Liferay ? cont…
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17. Why integrate ? Benefits of Alfresco
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18. Why integrate ? Benefits of Liferay…
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19. Social content management
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20. Social content management in action
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21. Why integrate ?
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22. CMIS and other standards….
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23. Other open standards
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24. Use Cases -- Intranet
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25. Intranet
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26. Intranet site…
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27. Demo
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28. Public website – Sample architecture
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29. Other Use Cases
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30. Case Studies
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31. Grupo Posadas Overview
 #1 Mexican hotel chain with a significant presence across Latin
America
• 2010 Revenue - USD 550 Million
• Hosted 3 Million guests in Y2010
• 11,000+ Staff
• 112 hotels and 19,849 rooms across Mexico, Brazil, USA, Argentina, and
Chile
 8 Brands
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32. Challenges
 Business Challenges
• Increased revenue per available room (RevPAR)
• Guest-brand emotional connection
• Real time implementation of sales & marketing promotions
through distribution channels
 Technical Challenges
• Workflow functionality to approve and publish content
 Content publishing not in the hands of business users
• Centralized collaboration architecture across all brands
• Flexibility and scalability
 Cross-sell/up-sell across all channels
• Reducing TCO – License, maintenance, upgrades
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33. Key Drawbacks of Existing System
 Poor response time  Existing System
• Page load time greater than 4 • J2EE based Portal
seconds • Documentum ECM
• Disparate systems
 Lack of content publishing workflow • Lack of centralized database &
and content staging collaboration
 Content scattered across different
file systems
• Local and/or network storage
resulting in duplication of content
 Lack of Web2.0 features
 Lack of free search (similar to
Google Search)
 Manual image transformation
• Functionality not available in
Documentum
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34. Business Drivers
• Real-time Promotions across all
Distribution Channels
• Improved collaboration across 8
brands
• Content managed by business users
Increase RevPAR
Reduce TCO Improve Guest Experience
• Fast & Integrated web experience
• Reduce costs associated with
across brands
AMC, Support & enhancements
• Enriched property presentation
• Adherence to I18N, HTNG
based on interests & history
Standards
• Powerful Search functionality
• Centralized Content Repository
• Integration with various shopping
• Uniform Application Architecture
services
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35. Proposed Architecture Solution
Alfresco ECM Liferay Portal
System & Network
Users
Administrators
Static Contents
Web Server
FSR/Web Application Portal
Alfresco Web Client Application Firewall
Portal/Web Apps
Image
IBE Widget Video Blog
Carousel
FB
Staging Server WTHR
Twtr
Search – Hotel, Destination, Special Map & Local
Flickr Be
Offers Attraction
Dyn
RESTful Web Services
Content Repository, Business Rules,
Security, Workflow, Transformations, Liferay Framework
Document Lifecycle, Search, Reports Social
Page Authentication
ECM IBE N/W Blog
Service Service Client Mgmt & Authorization
API
Run-Time The Mini Site
UI
me Management
Hard disk Alfresco Run-time
Oracle 10g Instances
Media
XML files CMS Oracle 10g
Images Metadata
etc. Folders
Rules etc.
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36. Solution Highlights
 Integrated Content Management Portal
• Integrated Portal with Document
Management & Web Content
Management
• Facilitates real time sales promotions
• Easy integration with 3rd party systems
& applications
• Social Media Support
 Content Repository, Search & Access
• Content as a Service (CaaS) –
accessible anywhere, anytime through
single point of access & control
• Flexibility in content editing – offline,
online and update
• Common, advanced workflow across all
brands
• Support for standard protocols - CIFS,
WebDav, FTP and Web Services
 Flexible Architecture
• Support 750+ concurrent users and
2,000+ users
• Advanced access control
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37. Solution Highlights (cont..)
 Security
• Data encryption, secure
audit trail, compliance
reports, etc.
• Secure access to
information from legacy
systems
 Multi-lingual support
• Provides support for all
major languages
 Enabled Spanish,
Portuguese and
English
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38. Free Assessment Offer
 FREE 1-day Assessment Workshop
 This workshop enables Enterprises to maximize existing IT assets
and build a road map based on proven Open Source technologies
that reduce software Total Cost of Ownership (TCO) in excess of
50% and help generate IT budget savings.
 The FREE 1-day Assessment Workshop includes:
• Situation Analysis
• Gap Analysis
• CIGNEX Recommendations
 For additional information visit: www.cignex.com/freeassessment
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39. Making Open Source Work for Enterprises
Open Source reduces Total Cost of Ownership (TCO) of IT
solutions in excess of 76% over Proprietary Technologies.
Thank you!
Jim Zordani
 Tel: (714)529-2200
 Mobile: (714)287-2410
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