The document provides an overview of Alfresco in 2011. It summarizes Alfresco's focus on developing a consumer-like user experience for enterprise content management, adding social features like following users and content popularity ratings, and improving scalability and performance. It also outlines Alfresco's strategy to provide their content management platform in both public and private cloud options and develop mobile and tablet apps and integration.

1. Alfresco Overview 2011
John Newton, Chairman & CTO

2. In the news…

4. It all started in a little Eastern
European country
You are instructed to destroy
the Western economies by
doing absolutely nothing!
Tell them you lost
the budget in
SharePoint!

5. While Western leaders argued…
You think your
fancy Mr Bond
can save the
world again!?!
Bah!!!

6. Masterminds were at work…
My evil plan is working!
All this indecision leads
them to using
SharePoint!!!

7. Enter Bond…
Free the funds!
M! What do Free the data!
you want me And crush that pointy,
to do?! baldy head!!!

8. Originally
technology Large
went top orgs
down
Consumer SMEs
Home
office

9. While enterprise store information
in proprietary vaults…

10. And vendors used this lock-in…
No Mr. Bond!
I expect you to pay!
Big Time!!!

11. While Traditional ECM sat idly by…

12. Creating lock-in
What can I do?!
I am locked in!!!
I can do nothing!
Bunga! Bunga!

13. But forces are at work…
Social
Networks
Cost Mobile
Internet
Moore’s Law

14. Reversing the
flow of
Large orgs
technology
adoption…
Consumer SMEs
Home Setting in
office
motion new
forces…

15. Unleashing the Consumerization of IT
Courtesy of John Mancini – AIIM.org

16. Bringing the most significant trends in
computing

17. Content is only becoming more
important…

18. So our intrepid band set to work…
Coding?!!

19. A Year of Hard Work and Accomplishment
Productive Consumer-like More Social
“We are excited to join forces with Alfresco to
drive the benefits of Social Business Software to
our customers. Alfresco provides a proven
enterprise content management system.!Jive
taps into the Alfresco system to ‘socialize’ the
content, facilitate collaboration, and make it
available in the activity stream. Access and
interaction with Alfresco content becomes
seamless in Jive.!!This makes content
management more searchable, ratable, likable,
Rich Media Connected to Super-scale
commentable, and most importantly, more
social.”
favorite apps - Matt Tucker, Co-Founder and CTO of Jive

20. New User Experience
New UI and HTML5 enhancements give a consumer-like
experience to enterprise content management.

21. Social Features in Alfresco 4
• Follow influential users
• Status updates – “what are you working on”
• “Like” content & sort/search on popularity
• Proactive & customized notifications
• New activity feed & dashlets
• Integration to Jive

22. Social Publishing in Alfresco 4
• Content + Status Updates
• Publish to Facebook, Twitter, LinkedIn YouTube right
from Alfresco
o Extendable to other channels (i.e. Slideshare)
• Social becomes part of content workflow
• Track publishing history

23. Cloud-Scale Performance
Improvements
Alfresco 4 is the culmination of
everything we have learned by scaling
to tens-of-thousands of users and
hundreds of millions of content items.
• Apache Solr
• Clustered protocols and CIFS
• Elastic Transformations
• Streamline transactions

24. Scalability, Performance, Reliability
Share Share • Linearly scale with
Share Share
Server UI Scale-out Server more
Server nodes with 3x
Server
more nodes
• Ingestion and Writes
Repo Repo Repo
Simpler XActs Server
2x faster Server
Server
Repo
Server Clustered Protocols • At least 25% less load
Shared Index
on repo from
Index Solr Solr Solr
transform and
Engine Permissions indexing
Transform Elastic Transform • Big
Transformqueries much
Transform
Engine Transformation Server faster
Server Server
• Scale at least 300m
Database Query Paging Database Database 1B benchmark in
with Database
Server Server 1H2012 Server
Server

25. Best of Breed BPM Social Workflow
• Designed by Tom
Baeyens
• BPMN 2.0
• New user/social-centric
Task Model
• Apache-licensed
• Complete suite - Engine,
Modeller, Console and
User Tools
• Integrate with social
feeds and discussion
• Cloud-ready – Shared
Nothing, NoSQL data

26. Alfresco Web Content Foundation
Java Portal PHP Web Java WEM Custom App
Web Quick
Start Templates
Use case: Use case: Use case: Use case:
web-based Public website or Web Experience Home-grown
portal community site Mgmt on Java web app
Full Featured
JSR-168 CMIS Integration RESTful APIs
Alfresco Platform

27. Web Content Services –
Concentrating on Content
Multiple Web Sites, Multiple Devices Web Audience
Controlled Public Website
Intranet Release
• Metadata Search • Tagging
and • Thumbnails • Comments
Alfresco Content App Server Deploy • Previews • Structure
• User Gen. Content • Menu
SharePoint Shared Drive
Emulation Emulation
Office to Web
Bus. Workflow
Framework REST-
Web Quick
based
Renditions Start Templates
Collaboration Transfer
Transformation
Office to Web Framework
Web Content Creation Tools Web Dev Tools
Alfresco Microsoft Google Web Spring JavaScript
Share Office Docs Editor Tools / Roo FreeMarker
Marketing Web Team Development

28. Replication – Distributed Web
Deployment
Intelligent movement of content and metadata
Intranet Extranet Cloud
HTML HTML
HTML
Master Local Content Copy Local Content Copy Local Content
On Premise Private Cloud Public Cloud
Multi-Tenant
28

29. Turns your iPad or
iPhone into a corporate
content workhorse
In partnership with

30. And there is more to come…
I’ll get you
yet!

31. Alfresco Product Strategy

32. We seem to be at a great technology
tipping point…

33. Major Shifts
in 21st
Century
Information
Technology
From zdnet.com/blog/hinchcliffe

34. Content Management is changing…
• Who does it
• How you do it
• Where you do it
• When you do it
• And why you do it

35. The New Scenarios
B2B Collaboration Small Medium Enterprises
And Underserved Departments
Public Information Outside Access

36. The Enterprise Information Backlog

37. This is a Cloud…
37

38. Citizen Developers
I pledge to
build cool
applications in
my spare time
using only the
Cloud and
some
JavaScript
code!

39. Mobile Everything…

40. Microsoft?
Hah!
We can do that!
We have Office
365 and Nokia!!!

41. The New Users of Content
Professional Services Travelling Execs Field Sales
Maintenance Healthcare Secret Agents

42. Defining the new mountain
Tablets are
the fastest
growing
computing
device in
history.

43. Cook, Dine, Snack
Laptop Tablet Mobile
Cook and Dine or Consume Snack on
Prepare the Content Info
documents

44. Future meets resistance…
No Mr. Bond!
I don’t think we
will be using the
Cloud today!!!

45. The 3 Horizons Model

46. Social Business Systems
• 53% of large organizations Minion527 Verified☑
@HenchGirl289 Meet me
• 61% use to increase after work at Chilis?
1 min ago
collaboration between and
within teams HenchGirl289
•
@Minion527, you are my bff, but Dr.
31% using for better sharing: No has got me on duty again! #POW
2 secs ago
competitor updates,
technical solutions, etc.
• Tools (mostly content):
o 58% concurrent editing or wiki
o 55% staff-facing blogs
o 54% departmental forums or
newsgroups
o 42% bulletin boards
o 28% activity streams
AIIM Survey conducted February 2011

47. Mobile Support Next time, an iPhone
or I kill you!!!
• 92% of Fortune 1000 are
testing or deploying iPads
–Tim Cook, Apple 10/4
• 22% providing mobile
browser access to
information portals
• 68% provide no browser
or mobile access
• Slow migration a problem
for 33% of largest orgs.
AIIM Survey conducted February 2011

48. Cloud
• Gartner: Cloud is
highest CIO priority
• 64% would consider
using a private cloud for
ECM
• 30% said public cloud
is possible in future
• 6% currently using
internal corporate cloud
• Set to double, but
outsourced corporate set
to treble (particularly
smaller orgs.)
AIIM Survey conducted February 2011

49. What’s coming in 2012?

50. Well, it’s not Berlusconi…
You don’t think he is
planning is come
back do you?!!

51. Our opportunity
Alfresco has the opportunity to enable a new
era of business productivity in a tablet world...
o A powerful content platform that serves as a content-hub
for the enterprise
o A set of cloud services integrations that enables “cloud-
connected-content”
o A focus on driving the new tablet content experience –
with apps open standards
o Built on a foundation of transparency, openness
innovation

52. Alfresco coming to the Cloud Soon

53. Alfresco Cloud
Our initial cloud offering positioned for:
o B2B Collaboration, Mobile, SharePoint Alternative
All the power of real Content Management
• Life Cycle, Rules, Metadata, Search
Hosted on Amazon in EU, US

54. Private / Public Option
Connection
Public Cloud Private Cloud
(On-Premise)
Allow Enterprises to control what content they open up to the
Cloud, where the content is located and keep an on-premise
backup of content from their cloud applications

55. Alfresco’s Mobile Strategy
• The right content to the right person on the right device
• Devices controlled by users, content access controlled by
company
• Apps controlled by users and/or company, depending on
security needs
PLATFORM OPEN STANDARDS
A robust, secure APPS To provide app choice –
content Alfresco apps
WebDAV CMIS
for easy
management
access to
platform
+ content
collaboration
+
Alfresco Enterprise
features;
Alfresco Team
open source
apps for
customization

56. Mobile and Tablet Platform and
Applications
• Optimized for Tablet
• Content and Workflow-
oriented apps
o Federated Search
o Federated Workflow and
Action
o Federated Browsing
o Viewing, Commenting and
Annotation
o Some Editing
• Integrated with key
mobile apps
• Open HTML5 Platform
for Content
Applications

57. Alfresco Focus: Process as a Service
Foundation for new B2B Cloud Apps
Mobile New
Content Consumer
Process Apps Apps
Alfresco Activiti Focus The Process Store
Cloud Workflow Engine (Free or Purchase)
Project
DropBox ECM
Alfresco “Pangu”
Enterprise

58. Integrate into the Cloud Ecosystem
Empower Organizations to keep control of their
content in a Cloud World without forcing their users to
change the way they work

59. Cloud-Connected Architecture
Tablet Mobile Web
Mobile-ready Applications
Activity
Tasks Search Browse
Feed Alfresco
Ecosystem
Alfresco Public Platform
Alfresco Alfresco Alfresco
Cloud Focus Connect
Alfresco Alfresco
Directory Commerce Private
Cloud
Amazon Web Services (EC2, S3, RDS) Data
Store Alfresco
Alfresco Community
Enterprise

60. The Citizen Developer Platform

61. That’s it! The G20
must get Cloud-
Connected!!!

62. For the Next 12 Months
• Cloud in November – Team in the Cloud
• Mobile applications, especially Tablets/iPad
• Integration with Cloud Platform and Social
Ecosystem
• Replication and Synchronization
• Simple API and Citizen Developer Platform
ASAP
• Cloud-connected Workflow-oriented Content
Application

63. Safe for another 12 months…
I am sure that we
Well, that’s another have no more
crisis solved! problems for a
while!!!

64. The Future
• Alfresco is a first and foremost a content management
company
• Open Source is critical for building trust and removing
lock-in
• Tablet and Mobile represent a huge new opportunity
• Cloud enables new use cases and frees the
organization
• Private and Public option
• Enable the Citizen Developer to support the new
Enterprise
• With our customers, our partners and our community
we will invent the future