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5 FEBRUARY 2013
London, UK
The Psychology of Social Media
doing marketing…
First
Moment of Truth
(shelf)
Second
Moment of Truth
(experience)
Stimulus
doing marketing in a digital world
Inspired by Google, Zero Moment of Truth
First
Moment of Truth
(shelf)
Second
Moment of Truth
(experience)
Stimulus Zero
Moment of Truth
(digital)
doing marketing in a digital world
Discover
Funchal
new brain
old brain
mid brain
rational
survival
emotional
DECISIONS
4
1
2
www.ebay.co.uk
www.thomson.co.uk
www.amazon.co.uk
3
4
your business success
doing marketing in a digital world
First
Moment of Truth
(shelf)
Second
Moment of Truth
(experience)
Stimulus Zero
Moment of Truth
(digital)
thank you
© 2013 Wild Orange Media Ltd. All rights reserved. The information herein is for informational purposes only and represents the current view of Allister
Frost as of the date of this presentation. NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
Allister Frost
allister@wildorangemedia.com
+44 7974 565382
+44 208 123 5539
www.wildorangemedia.com

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Wild Orange Media at the Travel Tech Show Feb 2013

  • 1. 5 FEBRUARY 2013 London, UK The Psychology of Social Media
  • 2.
  • 3.
  • 4. doing marketing… First Moment of Truth (shelf) Second Moment of Truth (experience) Stimulus
  • 5. doing marketing in a digital world Inspired by Google, Zero Moment of Truth First Moment of Truth (shelf) Second Moment of Truth (experience) Stimulus Zero Moment of Truth (digital)
  • 6. doing marketing in a digital world Discover Funchal
  • 7. new brain old brain mid brain rational survival emotional DECISIONS
  • 8. 4
  • 9. 1
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. 2
  • 15.
  • 19. 3
  • 20.
  • 21.
  • 22.
  • 23. 4
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29. your business success doing marketing in a digital world First Moment of Truth (shelf) Second Moment of Truth (experience) Stimulus Zero Moment of Truth (digital)
  • 31. © 2013 Wild Orange Media Ltd. All rights reserved. The information herein is for informational purposes only and represents the current view of Allister Frost as of the date of this presentation. NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. Allister Frost allister@wildorangemedia.com +44 7974 565382 +44 208 123 5539 www.wildorangemedia.com