Outdoor, Press, Direct Mail, POS

1. Client: BURGER KING. (launch)
Full 360 degree campaign.
What we aimed to do:
To make a big splash for the world’s biggest burger.
What we did.
Convince the customers that it’s a better, bigger, flame
broiled burger than the competition. (McDonald’s and
Hardy’s). Items included an iPhone app, where you
could create your own burger, name it and post it
on line. A floor escalator decal that said WARM,
WARMER, HOT, HOTTER, FLAMING TASTY as you
ascended and then at the top guided you to the nearest
Burger King around the corner, a Guinness World
Record attempt at the world’s biggest burger, that was
advertised on line and various other web banner ads
and promotions to support the launch.
What we got:
Burger King is now a serious competitor to McDonald’s
and Hardy’s in the Middle East.

2. Press ad

3. Opening August 1st Ahmed Oraby, Mohaneseen
Outdoor

4. Rotating adshels

5. Rotating adshels

6. Just been to Burger
King and experienced
the seriously flamed
broiled burger at the
newly opened restaurant
in Ahmed Oraby,
Mohandeseen.
Wish you’d been there.
Lenticular postcard

8. Just been to Burger
King and experienced
the seriously flamed
broiled burger at the
newly opened restaurant
in Ahmed Oraby,
Mohandeseen.
Wish you’d been there.