1. How effective is the combination of
your main product and ancillary
texts?

2. When making my music video,
digipak and advert, I wanted to make
sure all of them related to each other
and was clear that they were from
the same band/artist and that it was
the same album and song they were
promoting.
I think that I was quite successful in
achieving this. A number of reasons
why is because, firstly, I used the
same typography for ‘Ivy and Gold’
on the digipak and the advert. As you
can see on the next slide, even
though they are different products,
they still look related to the same
band.

3. My Media Products

4. I came up with the bands brand identity, by using
Photoshop, I experimented with various fonts
and colours, and kept in mind what I learnt from
my research. I learned that most bands and
artists keep their brand identity simple but
noticeable and unique. Here I have kept it quite
simple but as well as it being unique.
I think the logo used as well, makes the
products look professional and I am happy
about the outcome of the products.
Also, using the same image in the advert and
the digipak, makes the audience recognise
the artist. Also as it’s such a striking image, it
can have an impact on the audience, hence
why I used the image in both products.

5. Within my music video, my
artist is wearing the same outfit
and is in the same location so
the audience and quickly
establish the band and artist
and how the three media
products. I have also carried the
same colour theme across the
three products to make sure
they all look like the same
product from the album
franchise.

6. • Within my three media products, I wanted to
incorporate the theme of loneliness and isolationism.
The song is describes how lonely the artist is, and
wanted to convey this throughout my video and
ancillary tasks.
• As you can see below, I used a field to highlight her
loneliness and how she is alone. I think using a field
really provides a dramatic effect to the media texts
and relate to each other.

7. In relation to question three of my evaluation, I used Survey Monkey, to find out what
people thought about my media products. One of the questions I asked is featured
below:
Some of the replies I got are featured below:
As you can see, these replies were from different people and they
both that they thought the colour scheme and the font made the
production task match together.

8. Conclusion
I think it is very important that the three media products
correspond with each of them. As from my Rihanna’s
research of her album ‘loud’, she uses the same image and
colour scheme and typography, to make her different media
texts relate to each other. This is what I have tried to
accomplish, and I think that I have succeeded in some way.