A sales presentation to present an upcoming event to potential exhibitors and the media.

1. Motor Show 2012
05 – 07 October 2012
Swami Vivekananda International Convention Centre
With us you are Number One

2. Hop On for a Test Drive!

3. KEY FACTS & FIGURES
International Brand Sponsor
First Motor Show Since 2006
Buoyant new vehicles market in 2011
Leading Regional Exhibition Centre
5 500m² of Exhibition Space
3 Days Exhibition
Themed Décor & Entertainment
Target of 80,000+ Visitors
Full Media Coverage

4. WHY PARTICIPATE?
Launch New Products Increase Brand Awareness
Promote Existing Products Reinforce Media Presence
Drive Sales & Market Share Understand Market Trends
Generate Sales Leads Build Customer Database
Establish Market Leadership Motivate Sales Teams

5. EXHIBITOR PROFILE
Cars, Motorcycles, Commercial & Utility Vehicle Dealers
Banks, Leasing & Insurance Companies
Retailers of Motor Vehicle Accessories, Spares & Consumables
Retailers of Motor Vehicle Care Products
Retailers of Motor Industry Branded Merchandise
Retailers of Electronic Gadgets for Motor Vehicles
Vehicle Tuning Specialists
Vehicle Entertainment System Specialists

6. VISITOR PROFILE
Industry / Trade Visitors
Local & Regional Media
Serious Vehicle Buyers
Motor Vehicle Fans
General Public

7. ABOUT FIREWORKS EVENT
Fireworks Event Ltd has a young and vibrant team with a vision
to create ground breaking events that will be recognized for:
World Class Organization & Service Delivery
High Excitement / Entertainment Value
High Sales Orientation
‘All Under One Roof’ Approach

8. Engen Motor Show 2012
Communications Strategy
Target Audience
Serious Vehicle Buyers
Motor Vehicle Fans
Industry Operators
General Public
Media
Campaign Objectives
Achieve Top of Mind Awareness
Stimulate Public Interest / Generate Word-of-Mouth
Position Mauritius Motor Show Brand
Maximize Public Attendance

9. Engen Motor Show 2012
Communications Mix
Advertising E-Marketing Public Relations
TV Caption Blue Fish Press
Mass Emailer Conference
Radio Commercial
Facebook Press
Billboards Fan Page Release
Facebook Advertisement Opening
Press
Ceremony

10. Engen Motor Show 2012
Communications Plan
ATL Media Reach Frequency
Television - Caption before JT 19h30 on MBC 1 600,000 viewers 2 Weeks
Radio Commercials - Radio One & Best FM 65,000 listeners 2 Weeks
Outdoor Advertising - 4x3 billboards; 80 facings 250,000 views 1 Week
Local Press - L’Express, Matinal & Le Mauricien 100,000 readers 2 Weeks
Digital Media Reach Frequency
Blue Fish Mass Emailing 100,000 emails 5 Waves
Facebook Fan Page 308,560 subscribers 1 Month
Facebook Advertisement 308,560 subscribers 2 Weeks
Public Relations Reach Frequency
Press Conference Local / Regional Media Once
Press Release Local / Regional Media Once
Opening Ceremony Local / Regional Media Once

11. Motor Show 2012
Main Hall Site Plan

12. Motor Show 2012
Atrium Site Plan

13. PREMIUM EXHIBITOR
Premium Stand in Main Hall with:
Carpet, No Partition
Floor Board with Basic Lettering
(max. 20 letters)
Tri-phase Electricity x 30 Amp
5 Exhibitor Badges
100 Complimentary Entry Tickets

14. REGULAR EXHIBITOR
Regular Stand in Main Hall / Atrium with:
Setup / Dismantling of Booth
Carpet & Partitions
Fascia Board with Basic Lettering
(max. 20 letters)
Electrical Point: 240 Volt x 13 Amp
Two Spotlights of 40W each
One Desk & Two Chairs
2 Exhibitor Badges
25 Complimentary Entry Tickets

15. HOT SPOTS
Hot Sales Stand in the Atrium with:
Readymade Unbranded Kiosk
Carpet, No Partition
1 Exhibitor Badge
5 Complimentary Entry Tickets

16. VENUE & TIMING
ENTRANCE FEE: MUR 40

17. The Show is On! Are U Coming?
info@fireworksmru.com
www.fireworksmru.com