Presentation to the hksocial crowd about social media and social good and how every business needs to do more for charity. Key title, "its OK to make money from helping charities."

1. SOCIAL GOOD, SOCIAL MEDIA & SOCIAL BUSINESS
ALI BULLOCK
GLOBAL SOCIAL MEDIA MANAGER, CX
CO-FOUNDER ANIMALS IN PHOTOS

2. 5 MYTHS AROUND SOCIAL MEDIA AND SOCIAL GOOD
5 REASONS TO WORK WITH A CHARITY
CRISIS MANAGEMENT AND SOCIAL MEDIA
WANT TO KNOW MORE?

3. 15 MINUTES BETWEEN ME AND YOUR DAY JOB, SO I’LL BE QUICK…

4. *whisper… “IT’S OK FOR COMPANIES TO MAKE MONEY FROM SOCIAL GOOD.”

5. “AND YOU GET TO SAY THIS… WHY?”
IN 2008 I CREATED THE FIRST CX FAN PAGE
IN 2011 WE PASSED 250,00 FANS

6. “AND YOU GET TO SAY THIS… WHY?”
And in 2012 we have the potential to reach over 21 million people.
(3 times the population of Hong Kong.)

7. “AND YOU GET TO SAY THIS… WHY?”
CO-FOUNDER OF ANIMALS IN PHOTOS
I AM “ASIA’S FOREMOST CHARITY WILDLIFE
PHOTOGRAPHER. “
WORKED WITH OR LINKED TO
SPCA, HKDR, WWF, BORN FREE, ANIMALS ASIA
FOUNDATIONS, ACRES, STOP HK, JANE
GOODHALL, SPCA TAIWAN, ACRES, WSPA…

8. 5 MYTHS AROUND SOCIAL MEDIA AND SOCIAL GOOD

9. #MYTH 1: CHARITY WORK LOSES ME MONEY

10. #MYTH 2: CHARITY ONLY WORKS FOR LARGE CORPORATIONS.

11. #MYTH 3: I DON’T HAVE TIME…

12. #MYTH 4: ITS NOT SEXY. CHARITY WORK
DOESN’T MAKE ANY IMPACT.

13. #MYTH 5: IT’S A WASTE OF TIME. I’M JUST
ONE PERSON…

14. 5 REASONS TO WORK WITH A CHARITY

15. THE WORLD IS CHANGING THANKS TO
SOCIAL MEDIA.
… NO MATTER THE SIZE OF BUSINESS WE
MUST ALL ADAPT TO THIS NEW MEDIA

16. My company is…?
DO YOU LIKE WHAT PEOPLE ARE SAYING ABOUT YOU?
BECAUSE THEY ARE SAYING IT ON TWITTER, FACEBOOK, AND GOOGLE…
EVERY PERSON IS NOW SPEAKS FOR YOUR BRAND

17. IT HAS AN IMPACT ON THE BOTTOM LINE
BEN & JERRY’S
INNOCENT DRINKS
BODY SHOP
VIRGIN AMERICA
CATHAY PACIFIC
STANDARD CHARTERED

18. NOT JUST HUGE COMPANIES
FLUID HK
DIGITAL BUTTER
SMARTDROP CMS DEVELOPMENT
IMPACT ASIA PR
THE FIRM HONG KONG
SWIRE HOTELS

19. SOCIAL MEDIA IS A LEVEL PLAYING FIELD FOR ALL BRANDS.

20. CHANGE IS FORCED THROUGH SOCIAL MEDIA
SHARK-FIN FREE HOTELS
SWIRE HOTELS
PENINSULA HOTELS GROUP

21. MOTIVATE YOUR EMPLOYEES AS WELL AS YOUR CUSTOMERS.

22. WORLD OF MOUTH WORKS…
“35% OF PEOPLE SURVEYED SAID THEY
WOULD BE MORE LIKEY TO BUY A
PRODUCT IF THEY KNEW IT SUPPORTED
A GOOD CAUSE.”
- THE ECONOMIST 2010

23. SOCIAL MEDIA IS WORD OF MOUTH. AND YOU CAN’T GET
LOUDER THAN SOCIAL GOOD.
IT DOESN’T HAVE TO BE EXPENSIVE…

24. STAND OUT FROM THE COMPETITION.

25. THINK ABOUT WHAT YOU WOULD LIKE TO GET BACK FROM THE CHARITY.
NOTHING IS FREE IN LIFE.
BUT WHATEVER YOU DO, DO IT BECAUSE YOU BELIEVE IN IT.

26. CRISIS MANAGEMENT AND SOCIAL MEDIA

27. LETS TALK ORANGUTANS. AND NESTLE
Greenpeace released a video
highlighting the plight of
Orangutans in Borneo who are
loosing their homeland to Nestlé
and loggers for Palm Oil.
Nestlé's lawyers removed the
video form Youtube on brand
reputation grounds and so
Greenpeace asked their
supporters to re-post.
The argument moved onto
facebook and other social media
platforms where customers and
fans forced a corporate change
in direction.

28. NESTLE USED LAWYERS. GREENPEACE USED SOCIAL MEDIA.
ANYONE LIKE TO GUESS WHAT HAPPENED (OTHER THAN A LESSON IN SOCIAL MEDIA)

29. BUT WITHOUT SOCIAL MEDIA – HOW MANY PEOPLE WOULD KNOW?
ORANGUTANS ARE BUT 0.2% DIFFERENT TO US IN DNA
SADLY, WHAT YOU SEE ON YOUTUBE IS REAL…

30. SADLY, ALL TOO REAL.
SUDDENLY HAVING A KLOUT SCORE ABOVE 50
DOESN’T SEEM SO IMPORTANT
ANYONE FANCY A KIT KAT NOW…?

31. NESTLE CHANGED, TOO LITTLE TOO LATE.

32. WORKING WITH A CHARITY ISN’T A SILVER BULLET.
EVERYTHING MAKES A DIFFERENCE - ONE SMALL GOOD DEED
GOES A LONG WAY.
SOCIAL MEDIA BRINGS TRANSPARENCY.
CONSUMERS ARE BECOMING MORE ACTAVIST.

33. WANT TO KNOW MORE?

34. alibullock@gmail.com
animalsinphotos.com
alibullock.com

35. “I’m dressed like a f*&**king rabbit. And that’s your idea of good???”
THANK YOU SO MUCH FOR YOUR TIME.
*
ali bullock