SlideShare une entreprise Scribd logo
1  sur  44
Télécharger pour lire hors ligne
Women In Charge & Social Media




      Presentation by ali bullock

   Co-founder animals in photos

    Global Digital & Social Media
                      Manager CX
And you are… ?

Co-founder of animals in photos

“Asia’s foremost charity, wildlife photographer.”

Worked with or linked
to, SPCA, HKDR, WWF, BORN
FREE, AAF, ACRES, STOP HK, JANE
GOODHALL, SPCA TAIWAN, ACRES, WSPA…


Digital & Social media Marketing manager CX
Manage over 20 facebook fan pages, 300,000
fans, 100 Twitter followers, You
Tube, Google+, Ren Ren and Sina-Weibo
properties
Everything I say tonight are my own opinions and don’t necessarily reflect CX views
Let’s start with marketing and how it has moved on… Well, for some.
Women are big in Social Media.
Cheryl Sandburg, COO of Facebook




       Lady Ga Ga, 1 billion views on Youtube, 30 million likes on Facebook
Facebook is about to pass 1 billion people… Even my Mum is on facebook!




                                    “Hello Mum!”
Social media matters more than ever to small businesses
5 myths around social media


1. Social media doesn’t bring any money in

2. Social media is only for the big guys

3. I don’t have time

4. I don’t understand social media

5. I don’t have enough customers
There is a Chinese saying, “Dig a well before you become thirsty.”
Do you like what customers are saying about your brand?
WORLD OF MOUTH WORKS…

 “35% OF PEOPLE SURVEYED SAID THEY
     WOULD BE MORE LIKEY TO BUY A
PRODUCT IF THEY KNEW IT SUPPORTED
                   A GOOD CAUSE.”

             - THE ECONOMIST 2010
Let’s talk social strategy
Ultimately it’s about branding vs sales – And there can only be one winner




The hard part is the balance.
5 steps to a successful social media strategy


1. Set your objectives

2. Choose your platforms

3. Engage your customers

4. 5 minute social monitoring tools

5. Think before you post
For any SME, large company, social media has to make money…



It’s not an exact
science people - No
consultant, expert,
speaker or agency
has the perfect
answer. As I don’t
have the answer to
this… Here’s a cute
puppy to distract
you.
But seriously, no one has the answer to this question.
Let’s start our social media strategy with a blank page.
1. A Social Strategy: Where do I start?
2. Choose your platforms
Your objectives in social:


Brand presence

Sales

Knowledge expert             TIME   ROI   RISK   G
                                                 O
Customer service                                 A
                                                 L
Search visibility                                S


Facebook

Twitter

Linkedin
What do you see when you hit search?
What does your customer see?
2 core ways to impact search – Your web site and social media
FaceBook

           Step one: Create an FB page

           Step two: Populate the page

                Wall posts

                Comments

                Likes

                Recommendations (Soon)

                Page contact (Soon)
FaceBook Adverts


                                   We can target on social media if
                                   we wish with incredible accuracy:

                                   1. Country
                                   2. Age
                                   3. Gender
                                   4. People who are / or are NOT
                                      fans of the fan page
                                   5. Relationship status
                                   6. Education level
The stronger your targeting, the   7. Connected to friends of
more effective your adverts           friends
Twitter


          1. Push out sales offers and
             news

          2. @ replies – These are
             customers wanting to talk to
             you!

          3. Good way to connect to
             influences, such as journalists
             and writers

          4. Look for competitor keywords
             and use this to your
             advantage

          5. Complaints and feedback:
             Again a great place to engage
             with people.
20% of people make 90% of the tweets – No harm in listening…
LinkedIn


           LinkedIn is a great resource and
           the most business focused social
           network:

           1. LinkedIn answers:
           Great place to ask and answer
           questions and engage with
           people.

           2. Group discussions:
           Again a good place to read and
           comment on topics of interest

           You can’t have to many
           connections on LinkedIn – Grab as
           many people as you can
Google+ Brand page
Google Maps and reviews – Integrating into Google +
Next. Link your properties together…
Finally, e-commerce & f-commerce. Making some money…!



- Create an online store if you don’t have one:

1. Bigcartel (free first 5 products)
2. Shopify
3. Amazon local business

- Link you store to your social media properties

- Create offer codes that you can use on social
media

- Push “special offers” and “sale” items through
your store

- Remember, a lot of people (especially in HK)
will look at your online store, and if you have one
come into your offline store. Numbers don’t
always tell you the full story!
5 minutes a day – Your guide to social monitoring
1. A cup of tea

2. Look for alert & signals

3. Scan Twitter with Tweetdeck

4. Log into your Facebook page

5. Reply and thank your FB fans

(Bonus) Enjoy the experience and post
that cute dog picture
Google Alerts
Tweet Deck (You need a Twitter account for this one)


                                                       1. Your own brand terms or
                                                          name. Easy ones to respond
                                                          to and thank people for a
                                                          mention

                                                       2. @ replies – These are
                                                          messages aimed at you and so
                                                          they need a response.

                                                       3. Competitor or industry
                                                          comments: A way to gain
                                                          followers and sales!

                                                       4. Complaints and feedback:
                                                          Again a great place to engage
                                                          with people.
FaceBook page: Remember to engage your fans!


                                               You can post to Facebook in a
                                               variety of ways but in order to get
                                               the best placement in the
                                               newsfeed do it directly.

                                               Remember a maximum 10% of
                                               people will see any particular post
Bonus: Post that cute dog photo…




                                   “Whoopie! More charity
                                   work…”
                                   - Padstow (Rescue dog.)
Be warned, social media carries risks and not just for big brands.
A cautionary tale: Don’t over-promise on social media



Toronto-based Timothy's Coffee. In an effort last month to grow its
Facebook fan base, the company ran a promotion saying that
anyone who "liked" its page would receive four free 24-pack boxes
of single-serve coffee. As the Toronto Star reports, this was rather
generous, as these boxes retail for over $17 CAD each

A contest aggregating site picked up the promotion and, as you
can imagine, responses poured in.

The problem was – Only a week into the contest did they say, “first
come first served.”

Finally, the company issued a candid apology on its Facebook
page:                                                                  Toronto-based Timothy's Coffee
“We are so sorry!
“This is our first go at this and we admit that we underestimated
the response.
“We are blown away that our fans love our coffee so much.
“It really saddens us that we've disappointed our fans.
“We apologize.”
Social media overload: Remember to focus


- Don’t rush to every new platform just because
  its there and its shiny

- Remember to try new ideas, but someone has to
  pay for anything that you do. Look to the
  balance between brand and ROI.

- Try social media adverts – Generally a lot
  cheaper than print adverts but make sure you
  analyze how much traffic you get.

- Remember the golden rule, “social media isn’t
  free.”
6 steps to a successful social media strategy


1. Set your objectives

2. Choose your platforms

3. Engage your customers

4. Monitor every day

5. Think and evaluate before you post
The Boss. Mrs. B




                 Penny (rescue 2)

Ivy (rescue 2)




                                                            Padstow (rescue 1)
                       Mini (rescue 3)




                                         Thank you for your time this evening

                                                        alibullock@gmail.com

Contenu connexe

Tendances

All You Need To Know About Pinterest
All You Need To Know About PinterestAll You Need To Know About Pinterest
All You Need To Know About PinterestJosie Khng
 
How to use pinterest for business
How to use pinterest for businessHow to use pinterest for business
How to use pinterest for businessVan Vinh Ho
 
Pinterest White Paper (Pinterest Specialists Question and Answer)
Pinterest White Paper (Pinterest Specialists Question and Answer)Pinterest White Paper (Pinterest Specialists Question and Answer)
Pinterest White Paper (Pinterest Specialists Question and Answer)Danny Denhard
 
Pinterest - Colonizing the Web's Inspiration Platform
Pinterest - Colonizing the Web's Inspiration PlatformPinterest - Colonizing the Web's Inspiration Platform
Pinterest - Colonizing the Web's Inspiration PlatformBBDO
 
Pinterest ppt
Pinterest pptPinterest ppt
Pinterest pptMit Shah
 
SDSU Osher social media class 2
SDSU Osher social media class 2SDSU Osher social media class 2
SDSU Osher social media class 2Yadira Galindo
 
Social Studies: Pinterest & Instagram for Brands
Social Studies: Pinterest & Instagram for BrandsSocial Studies: Pinterest & Instagram for Brands
Social Studies: Pinterest & Instagram for BrandsPeriscope
 
Social Media and MPD--CSU 2011
Social Media and MPD--CSU 2011Social Media and MPD--CSU 2011
Social Media and MPD--CSU 2011Brian Barela
 
Social Media for You and Your Business with notes
Social Media for You and Your Business with notesSocial Media for You and Your Business with notes
Social Media for You and Your Business with notesDeirdre Reid
 
Pinteresting - All You Need to Know about Pinterest !
Pinteresting - All You Need to Know about Pinterest !Pinteresting - All You Need to Know about Pinterest !
Pinteresting - All You Need to Know about Pinterest !Think Media Labs
 
Image sharing profits (1) (1)
Image sharing profits (1) (1)Image sharing profits (1) (1)
Image sharing profits (1) (1)Ayushverma951152
 
Social Media 101: An Integrated Approach
Social Media 101: An Integrated ApproachSocial Media 101: An Integrated Approach
Social Media 101: An Integrated ApproachJonathan Berthold
 
Understanding Social Media Spring 2014
Understanding Social Media Spring 2014Understanding Social Media Spring 2014
Understanding Social Media Spring 2014Yadira Galindo
 
70 Facebook Page Tips
70 Facebook Page Tips70 Facebook Page Tips
70 Facebook Page TipsLara Solomon
 
Twitter 201- Taking it to the Next Level
Twitter 201- Taking it to the Next LevelTwitter 201- Taking it to the Next Level
Twitter 201- Taking it to the Next LevelHelpAttack!
 
Understanding Social Media Week III Spring 2014
Understanding Social Media Week III Spring 2014Understanding Social Media Week III Spring 2014
Understanding Social Media Week III Spring 2014Yadira Galindo
 
Social Media for School Chapters
Social Media for School ChaptersSocial Media for School Chapters
Social Media for School ChaptersJustine Abigail
 

Tendances (20)

All You Need To Know About Pinterest
All You Need To Know About PinterestAll You Need To Know About Pinterest
All You Need To Know About Pinterest
 
How to use pinterest for business
How to use pinterest for businessHow to use pinterest for business
How to use pinterest for business
 
Pinterest White Paper (Pinterest Specialists Question and Answer)
Pinterest White Paper (Pinterest Specialists Question and Answer)Pinterest White Paper (Pinterest Specialists Question and Answer)
Pinterest White Paper (Pinterest Specialists Question and Answer)
 
Bsm wk i_jan13
Bsm wk i_jan13Bsm wk i_jan13
Bsm wk i_jan13
 
Pinterest - Colonizing the Web's Inspiration Platform
Pinterest - Colonizing the Web's Inspiration PlatformPinterest - Colonizing the Web's Inspiration Platform
Pinterest - Colonizing the Web's Inspiration Platform
 
Pinterest ppt
Pinterest pptPinterest ppt
Pinterest ppt
 
SDSU Osher social media class 2
SDSU Osher social media class 2SDSU Osher social media class 2
SDSU Osher social media class 2
 
Social Studies: Pinterest & Instagram for Brands
Social Studies: Pinterest & Instagram for BrandsSocial Studies: Pinterest & Instagram for Brands
Social Studies: Pinterest & Instagram for Brands
 
Social Media and MPD--CSU 2011
Social Media and MPD--CSU 2011Social Media and MPD--CSU 2011
Social Media and MPD--CSU 2011
 
Social Media for You and Your Business with notes
Social Media for You and Your Business with notesSocial Media for You and Your Business with notes
Social Media for You and Your Business with notes
 
Pinteresting - All You Need to Know about Pinterest !
Pinteresting - All You Need to Know about Pinterest !Pinteresting - All You Need to Know about Pinterest !
Pinteresting - All You Need to Know about Pinterest !
 
Image sharing profits (1) (1)
Image sharing profits (1) (1)Image sharing profits (1) (1)
Image sharing profits (1) (1)
 
Social Media Research
Social Media ResearchSocial Media Research
Social Media Research
 
Social Media 101: An Integrated Approach
Social Media 101: An Integrated ApproachSocial Media 101: An Integrated Approach
Social Media 101: An Integrated Approach
 
Understanding Social Media Spring 2014
Understanding Social Media Spring 2014Understanding Social Media Spring 2014
Understanding Social Media Spring 2014
 
70 Facebook Page Tips
70 Facebook Page Tips70 Facebook Page Tips
70 Facebook Page Tips
 
Twitter 201- Taking it to the Next Level
Twitter 201- Taking it to the Next LevelTwitter 201- Taking it to the Next Level
Twitter 201- Taking it to the Next Level
 
Bsm wk iii_f12
Bsm wk iii_f12Bsm wk iii_f12
Bsm wk iii_f12
 
Understanding Social Media Week III Spring 2014
Understanding Social Media Week III Spring 2014Understanding Social Media Week III Spring 2014
Understanding Social Media Week III Spring 2014
 
Social Media for School Chapters
Social Media for School ChaptersSocial Media for School Chapters
Social Media for School Chapters
 

En vedette

Hong Kong: Dow Jones / WSJ presentation on social media
Hong Kong: Dow Jones / WSJ presentation on social mediaHong Kong: Dow Jones / WSJ presentation on social media
Hong Kong: Dow Jones / WSJ presentation on social mediaali Bullock
 
Australia: Dow Jones / WSJ presentation on social media
Australia: Dow Jones / WSJ presentation on social mediaAustralia: Dow Jones / WSJ presentation on social media
Australia: Dow Jones / WSJ presentation on social mediaali Bullock
 
India: Dow Jones / WSJ presentation on social media
India: Dow Jones / WSJ presentation on social mediaIndia: Dow Jones / WSJ presentation on social media
India: Dow Jones / WSJ presentation on social mediaali Bullock
 
Asia For Animals
Asia For AnimalsAsia For Animals
Asia For Animalsali Bullock
 
CIO Connect Hong Kong
CIO Connect Hong KongCIO Connect Hong Kong
CIO Connect Hong Kongali Bullock
 
Earth Hour 2013 lunch + Building Community & Action
Earth Hour 2013 lunch + Building Community & ActionEarth Hour 2013 lunch + Building Community & Action
Earth Hour 2013 lunch + Building Community & Actionali Bullock
 

En vedette (7)

Hong Kong: Dow Jones / WSJ presentation on social media
Hong Kong: Dow Jones / WSJ presentation on social mediaHong Kong: Dow Jones / WSJ presentation on social media
Hong Kong: Dow Jones / WSJ presentation on social media
 
Australia: Dow Jones / WSJ presentation on social media
Australia: Dow Jones / WSJ presentation on social mediaAustralia: Dow Jones / WSJ presentation on social media
Australia: Dow Jones / WSJ presentation on social media
 
India: Dow Jones / WSJ presentation on social media
India: Dow Jones / WSJ presentation on social mediaIndia: Dow Jones / WSJ presentation on social media
India: Dow Jones / WSJ presentation on social media
 
Asia For Animals
Asia For AnimalsAsia For Animals
Asia For Animals
 
Van Camapign Jharkhand
Van Camapign JharkhandVan Camapign Jharkhand
Van Camapign Jharkhand
 
CIO Connect Hong Kong
CIO Connect Hong KongCIO Connect Hong Kong
CIO Connect Hong Kong
 
Earth Hour 2013 lunch + Building Community & Action
Earth Hour 2013 lunch + Building Community & ActionEarth Hour 2013 lunch + Building Community & Action
Earth Hour 2013 lunch + Building Community & Action
 

Similaire à Women inchrg2012

Asia Charity Services - Social Media 2012
Asia Charity Services - Social Media 2012Asia Charity Services - Social Media 2012
Asia Charity Services - Social Media 2012ali Bullock
 
Step into Social Media Proactive West London - 3rd July 2012- final
Step into Social Media Proactive West London  - 3rd July 2012- finalStep into Social Media Proactive West London  - 3rd July 2012- final
Step into Social Media Proactive West London - 3rd July 2012- finalPromote Public Relations Ltd
 
Marketing college 3rd year part 2
Marketing college   3rd year part 2Marketing college   3rd year part 2
Marketing college 3rd year part 2Hannah Paramore
 
Business Guru: Conversation to Conversion
Business Guru: Conversation to ConversionBusiness Guru: Conversation to Conversion
Business Guru: Conversation to ConversionBusiness Guru Canada
 
Kirkwood Community College Social Media Strategy Class 2013 - through Day 3
Kirkwood Community College Social Media Strategy Class 2013 - through Day 3Kirkwood Community College Social Media Strategy Class 2013 - through Day 3
Kirkwood Community College Social Media Strategy Class 2013 - through Day 3Christoph Trappe
 
Step into Social Media Woodley Town Council - 16 May 2012 - final
Step into Social Media Woodley Town Council  - 16 May 2012 - finalStep into Social Media Woodley Town Council  - 16 May 2012 - final
Step into Social Media Woodley Town Council - 16 May 2012 - finalPromote Public Relations Ltd
 
Step Into Social Media Nov 2010
Step Into Social Media  Nov 2010Step Into Social Media  Nov 2010
Step Into Social Media Nov 2010katiestart
 
Writing forsocialmedia0316
Writing forsocialmedia0316Writing forsocialmedia0316
Writing forsocialmedia0316Buffy Andrews
 
The W's of Social Media - Jon-Mikel Bailey - Wood Street, Inc.
The W's of Social Media - Jon-Mikel Bailey - Wood Street, Inc.The W's of Social Media - Jon-Mikel Bailey - Wood Street, Inc.
The W's of Social Media - Jon-Mikel Bailey - Wood Street, Inc.Wellspring Digital
 
October 19_Memo, Feature and Op Ed Review Points
October 19_Memo, Feature and Op Ed Review PointsOctober 19_Memo, Feature and Op Ed Review Points
October 19_Memo, Feature and Op Ed Review PointsOhio University
 
Tucker countyprezi 2-6-12
Tucker countyprezi 2-6-12Tucker countyprezi 2-6-12
Tucker countyprezi 2-6-12ariwile
 
GMA Small Business Success Seminar - Social Media - Handout
GMA Small Business Success Seminar -  Social Media - HandoutGMA Small Business Success Seminar -  Social Media - Handout
GMA Small Business Success Seminar - Social Media - HandoutMitch Miles
 
Kirkwood Community College Social Media Strategy Class 2013 - through Day 2
Kirkwood Community College Social Media Strategy Class 2013 - through Day 2Kirkwood Community College Social Media Strategy Class 2013 - through Day 2
Kirkwood Community College Social Media Strategy Class 2013 - through Day 2Christoph Trappe
 
Basic next generation marketing selling with social media swc event
Basic next generation marketing   selling with social media swc eventBasic next generation marketing   selling with social media swc event
Basic next generation marketing selling with social media swc eventRory Vaden
 
Personal Branding in the Digital Age (genKC presentation)
Personal Branding in the Digital Age (genKC presentation)Personal Branding in the Digital Age (genKC presentation)
Personal Branding in the Digital Age (genKC presentation)Ramsey Mohsen
 
Social selling, snabbguide
Social selling, snabbguideSocial selling, snabbguide
Social selling, snabbguideTobias Strandh
 
The Three A\'s of Social Media Branding
The Three A\'s of Social Media BrandingThe Three A\'s of Social Media Branding
The Three A\'s of Social Media BrandingSEPATON
 

Similaire à Women inchrg2012 (20)

Asia Charity Services - Social Media 2012
Asia Charity Services - Social Media 2012Asia Charity Services - Social Media 2012
Asia Charity Services - Social Media 2012
 
Step into Social Media Proactive West London - 3rd July 2012- final
Step into Social Media Proactive West London  - 3rd July 2012- finalStep into Social Media Proactive West London  - 3rd July 2012- final
Step into Social Media Proactive West London - 3rd July 2012- final
 
Marketing college 3rd year part 2
Marketing college   3rd year part 2Marketing college   3rd year part 2
Marketing college 3rd year part 2
 
Business Guru: Conversation to Conversion
Business Guru: Conversation to ConversionBusiness Guru: Conversation to Conversion
Business Guru: Conversation to Conversion
 
Kirkwood Community College Social Media Strategy Class 2013 - through Day 3
Kirkwood Community College Social Media Strategy Class 2013 - through Day 3Kirkwood Community College Social Media Strategy Class 2013 - through Day 3
Kirkwood Community College Social Media Strategy Class 2013 - through Day 3
 
Social Selling Workshop
Social Selling WorkshopSocial Selling Workshop
Social Selling Workshop
 
Step into Social Media Woodley Town Council - 16 May 2012 - final
Step into Social Media Woodley Town Council  - 16 May 2012 - finalStep into Social Media Woodley Town Council  - 16 May 2012 - final
Step into Social Media Woodley Town Council - 16 May 2012 - final
 
Step Into Social Media Nov 2010
Step Into Social Media  Nov 2010Step Into Social Media  Nov 2010
Step Into Social Media Nov 2010
 
Writing forsocialmedia0316
Writing forsocialmedia0316Writing forsocialmedia0316
Writing forsocialmedia0316
 
The W's of Social Media - Jon-Mikel Bailey - Wood Street, Inc.
The W's of Social Media - Jon-Mikel Bailey - Wood Street, Inc.The W's of Social Media - Jon-Mikel Bailey - Wood Street, Inc.
The W's of Social Media - Jon-Mikel Bailey - Wood Street, Inc.
 
October 19_Memo, Feature and Op Ed Review Points
October 19_Memo, Feature and Op Ed Review PointsOctober 19_Memo, Feature and Op Ed Review Points
October 19_Memo, Feature and Op Ed Review Points
 
Tucker countyprezi 2-6-12
Tucker countyprezi 2-6-12Tucker countyprezi 2-6-12
Tucker countyprezi 2-6-12
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
GMA Small Business Success Seminar - Social Media - Handout
GMA Small Business Success Seminar -  Social Media - HandoutGMA Small Business Success Seminar -  Social Media - Handout
GMA Small Business Success Seminar - Social Media - Handout
 
Kirkwood Community College Social Media Strategy Class 2013 - through Day 2
Kirkwood Community College Social Media Strategy Class 2013 - through Day 2Kirkwood Community College Social Media Strategy Class 2013 - through Day 2
Kirkwood Community College Social Media Strategy Class 2013 - through Day 2
 
Basic next generation marketing selling with social media swc event
Basic next generation marketing   selling with social media swc eventBasic next generation marketing   selling with social media swc event
Basic next generation marketing selling with social media swc event
 
Personal Branding in the Digital Age (genKC presentation)
Personal Branding in the Digital Age (genKC presentation)Personal Branding in the Digital Age (genKC presentation)
Personal Branding in the Digital Age (genKC presentation)
 
Social selling, snabbguide
Social selling, snabbguideSocial selling, snabbguide
Social selling, snabbguide
 
What's your social media strategy
What's your social media strategyWhat's your social media strategy
What's your social media strategy
 
The Three A\'s of Social Media Branding
The Three A\'s of Social Media BrandingThe Three A\'s of Social Media Branding
The Three A\'s of Social Media Branding
 

Plus de ali Bullock

Building a credible brand on social media
Building a credible brand on social mediaBuilding a credible brand on social media
Building a credible brand on social mediaali Bullock
 
Authenticity: The ultimate currency for brands online
Authenticity: The ultimate currency for brands onlineAuthenticity: The ultimate currency for brands online
Authenticity: The ultimate currency for brands onlineali Bullock
 
Managing a Crisis in the New World of Social Media
Managing a Crisis in the New World of Social MediaManaging a Crisis in the New World of Social Media
Managing a Crisis in the New World of Social Mediaali Bullock
 
Social media and the future of communications @ Jardines
Social media and the future of communications @ JardinesSocial media and the future of communications @ Jardines
Social media and the future of communications @ Jardinesali Bullock
 
Social Media Success @ Cathay Pacific - BAM 2013
Social Media Success @ Cathay Pacific - BAM 2013Social Media Success @ Cathay Pacific - BAM 2013
Social Media Success @ Cathay Pacific - BAM 2013ali Bullock
 
Online Media Relations
Online Media RelationsOnline Media Relations
Online Media Relationsali Bullock
 
PR Asia 360 Presentation: Trust and Ethics
PR Asia 360 Presentation: Trust and EthicsPR Asia 360 Presentation: Trust and Ethics
PR Asia 360 Presentation: Trust and Ethicsali Bullock
 
Animals In Photos Presentation to Ecozine 2013
Animals In Photos Presentation to Ecozine 2013Animals In Photos Presentation to Ecozine 2013
Animals In Photos Presentation to Ecozine 2013ali Bullock
 
Singapore: Dow Jones / WSJ presentation on social media
Singapore: Dow Jones / WSJ presentation on social mediaSingapore: Dow Jones / WSJ presentation on social media
Singapore: Dow Jones / WSJ presentation on social mediaali Bullock
 
China: Dow Jones / WSJ presentation on social media
China: Dow Jones / WSJ presentation on social mediaChina: Dow Jones / WSJ presentation on social media
China: Dow Jones / WSJ presentation on social mediaali Bullock
 
Japan: Dow Jones / WSJ presentation on social media
Japan: Dow Jones / WSJ presentation on social mediaJapan: Dow Jones / WSJ presentation on social media
Japan: Dow Jones / WSJ presentation on social mediaali Bullock
 
Korea: Dow Jones / WSJ presentation on social media
Korea: Dow Jones / WSJ presentation on social mediaKorea: Dow Jones / WSJ presentation on social media
Korea: Dow Jones / WSJ presentation on social mediaali Bullock
 
10 LESSONS IN SOCIAL MEDIA I LEARNT THE HARD WAY
10 LESSONS IN SOCIAL MEDIA I LEARNT THE HARD WAY10 LESSONS IN SOCIAL MEDIA I LEARNT THE HARD WAY
10 LESSONS IN SOCIAL MEDIA I LEARNT THE HARD WAYali Bullock
 
Scaling social media
Scaling social mediaScaling social media
Scaling social mediaali Bullock
 
Social media & crisis management
Social media & crisis managementSocial media & crisis management
Social media & crisis managementali Bullock
 
Building and scaling social media
Building and scaling social mediaBuilding and scaling social media
Building and scaling social mediaali Bullock
 
AIA Presentation - Building and scaling social media
AIA Presentation - Building and scaling social mediaAIA Presentation - Building and scaling social media
AIA Presentation - Building and scaling social mediaali Bullock
 
HKMIA 2012 - Social Media
HKMIA 2012 - Social MediaHKMIA 2012 - Social Media
HKMIA 2012 - Social Mediaali Bullock
 

Plus de ali Bullock (20)

Building a credible brand on social media
Building a credible brand on social mediaBuilding a credible brand on social media
Building a credible brand on social media
 
Authenticity: The ultimate currency for brands online
Authenticity: The ultimate currency for brands onlineAuthenticity: The ultimate currency for brands online
Authenticity: The ultimate currency for brands online
 
Managing a Crisis in the New World of Social Media
Managing a Crisis in the New World of Social MediaManaging a Crisis in the New World of Social Media
Managing a Crisis in the New World of Social Media
 
Social media and the future of communications @ Jardines
Social media and the future of communications @ JardinesSocial media and the future of communications @ Jardines
Social media and the future of communications @ Jardines
 
Social PR
Social PRSocial PR
Social PR
 
Social Media Success @ Cathay Pacific - BAM 2013
Social Media Success @ Cathay Pacific - BAM 2013Social Media Success @ Cathay Pacific - BAM 2013
Social Media Success @ Cathay Pacific - BAM 2013
 
Online Media Relations
Online Media RelationsOnline Media Relations
Online Media Relations
 
PR Asia 360 Presentation: Trust and Ethics
PR Asia 360 Presentation: Trust and EthicsPR Asia 360 Presentation: Trust and Ethics
PR Asia 360 Presentation: Trust and Ethics
 
Animals In Photos Presentation to Ecozine 2013
Animals In Photos Presentation to Ecozine 2013Animals In Photos Presentation to Ecozine 2013
Animals In Photos Presentation to Ecozine 2013
 
Singapore: Dow Jones / WSJ presentation on social media
Singapore: Dow Jones / WSJ presentation on social mediaSingapore: Dow Jones / WSJ presentation on social media
Singapore: Dow Jones / WSJ presentation on social media
 
China: Dow Jones / WSJ presentation on social media
China: Dow Jones / WSJ presentation on social mediaChina: Dow Jones / WSJ presentation on social media
China: Dow Jones / WSJ presentation on social media
 
Japan: Dow Jones / WSJ presentation on social media
Japan: Dow Jones / WSJ presentation on social mediaJapan: Dow Jones / WSJ presentation on social media
Japan: Dow Jones / WSJ presentation on social media
 
Korea: Dow Jones / WSJ presentation on social media
Korea: Dow Jones / WSJ presentation on social mediaKorea: Dow Jones / WSJ presentation on social media
Korea: Dow Jones / WSJ presentation on social media
 
10 LESSONS IN SOCIAL MEDIA I LEARNT THE HARD WAY
10 LESSONS IN SOCIAL MEDIA I LEARNT THE HARD WAY10 LESSONS IN SOCIAL MEDIA I LEARNT THE HARD WAY
10 LESSONS IN SOCIAL MEDIA I LEARNT THE HARD WAY
 
Scaling social media
Scaling social mediaScaling social media
Scaling social media
 
Social media & crisis management
Social media & crisis managementSocial media & crisis management
Social media & crisis management
 
Building and scaling social media
Building and scaling social mediaBuilding and scaling social media
Building and scaling social media
 
AIA Presentation - Building and scaling social media
AIA Presentation - Building and scaling social mediaAIA Presentation - Building and scaling social media
AIA Presentation - Building and scaling social media
 
Amcham pdf
Amcham pdfAmcham pdf
Amcham pdf
 
HKMIA 2012 - Social Media
HKMIA 2012 - Social MediaHKMIA 2012 - Social Media
HKMIA 2012 - Social Media
 

Dernier

Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.YounusS2
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsSafe Software
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 

Dernier (20)

Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 

Women inchrg2012

  • 1. Women In Charge & Social Media Presentation by ali bullock Co-founder animals in photos Global Digital & Social Media Manager CX
  • 2. And you are… ? Co-founder of animals in photos “Asia’s foremost charity, wildlife photographer.” Worked with or linked to, SPCA, HKDR, WWF, BORN FREE, AAF, ACRES, STOP HK, JANE GOODHALL, SPCA TAIWAN, ACRES, WSPA… Digital & Social media Marketing manager CX Manage over 20 facebook fan pages, 300,000 fans, 100 Twitter followers, You Tube, Google+, Ren Ren and Sina-Weibo properties
  • 3. Everything I say tonight are my own opinions and don’t necessarily reflect CX views
  • 4. Let’s start with marketing and how it has moved on… Well, for some.
  • 5. Women are big in Social Media.
  • 6. Cheryl Sandburg, COO of Facebook Lady Ga Ga, 1 billion views on Youtube, 30 million likes on Facebook
  • 7. Facebook is about to pass 1 billion people… Even my Mum is on facebook! “Hello Mum!”
  • 8. Social media matters more than ever to small businesses
  • 9. 5 myths around social media 1. Social media doesn’t bring any money in 2. Social media is only for the big guys 3. I don’t have time 4. I don’t understand social media 5. I don’t have enough customers
  • 10. There is a Chinese saying, “Dig a well before you become thirsty.”
  • 11. Do you like what customers are saying about your brand?
  • 12. WORLD OF MOUTH WORKS… “35% OF PEOPLE SURVEYED SAID THEY WOULD BE MORE LIKEY TO BUY A PRODUCT IF THEY KNEW IT SUPPORTED A GOOD CAUSE.” - THE ECONOMIST 2010
  • 14. Ultimately it’s about branding vs sales – And there can only be one winner The hard part is the balance.
  • 15. 5 steps to a successful social media strategy 1. Set your objectives 2. Choose your platforms 3. Engage your customers 4. 5 minute social monitoring tools 5. Think before you post
  • 16. For any SME, large company, social media has to make money… It’s not an exact science people - No consultant, expert, speaker or agency has the perfect answer. As I don’t have the answer to this… Here’s a cute puppy to distract you.
  • 17. But seriously, no one has the answer to this question.
  • 18. Let’s start our social media strategy with a blank page.
  • 19. 1. A Social Strategy: Where do I start?
  • 20. 2. Choose your platforms
  • 21. Your objectives in social: Brand presence Sales Knowledge expert TIME ROI RISK G O Customer service A L Search visibility S Facebook Twitter Linkedin
  • 22. What do you see when you hit search?
  • 23. What does your customer see?
  • 24. 2 core ways to impact search – Your web site and social media
  • 25. FaceBook Step one: Create an FB page Step two: Populate the page Wall posts Comments Likes Recommendations (Soon) Page contact (Soon)
  • 26. FaceBook Adverts We can target on social media if we wish with incredible accuracy: 1. Country 2. Age 3. Gender 4. People who are / or are NOT fans of the fan page 5. Relationship status 6. Education level The stronger your targeting, the 7. Connected to friends of more effective your adverts friends
  • 27. Twitter 1. Push out sales offers and news 2. @ replies – These are customers wanting to talk to you! 3. Good way to connect to influences, such as journalists and writers 4. Look for competitor keywords and use this to your advantage 5. Complaints and feedback: Again a great place to engage with people.
  • 28. 20% of people make 90% of the tweets – No harm in listening…
  • 29. LinkedIn LinkedIn is a great resource and the most business focused social network: 1. LinkedIn answers: Great place to ask and answer questions and engage with people. 2. Group discussions: Again a good place to read and comment on topics of interest You can’t have to many connections on LinkedIn – Grab as many people as you can
  • 31. Google Maps and reviews – Integrating into Google +
  • 32. Next. Link your properties together…
  • 33. Finally, e-commerce & f-commerce. Making some money…! - Create an online store if you don’t have one: 1. Bigcartel (free first 5 products) 2. Shopify 3. Amazon local business - Link you store to your social media properties - Create offer codes that you can use on social media - Push “special offers” and “sale” items through your store - Remember, a lot of people (especially in HK) will look at your online store, and if you have one come into your offline store. Numbers don’t always tell you the full story!
  • 34. 5 minutes a day – Your guide to social monitoring
  • 35. 1. A cup of tea 2. Look for alert & signals 3. Scan Twitter with Tweetdeck 4. Log into your Facebook page 5. Reply and thank your FB fans (Bonus) Enjoy the experience and post that cute dog picture
  • 37. Tweet Deck (You need a Twitter account for this one) 1. Your own brand terms or name. Easy ones to respond to and thank people for a mention 2. @ replies – These are messages aimed at you and so they need a response. 3. Competitor or industry comments: A way to gain followers and sales! 4. Complaints and feedback: Again a great place to engage with people.
  • 38. FaceBook page: Remember to engage your fans! You can post to Facebook in a variety of ways but in order to get the best placement in the newsfeed do it directly. Remember a maximum 10% of people will see any particular post
  • 39. Bonus: Post that cute dog photo… “Whoopie! More charity work…” - Padstow (Rescue dog.)
  • 40. Be warned, social media carries risks and not just for big brands.
  • 41. A cautionary tale: Don’t over-promise on social media Toronto-based Timothy's Coffee. In an effort last month to grow its Facebook fan base, the company ran a promotion saying that anyone who "liked" its page would receive four free 24-pack boxes of single-serve coffee. As the Toronto Star reports, this was rather generous, as these boxes retail for over $17 CAD each A contest aggregating site picked up the promotion and, as you can imagine, responses poured in. The problem was – Only a week into the contest did they say, “first come first served.” Finally, the company issued a candid apology on its Facebook page: Toronto-based Timothy's Coffee “We are so sorry! “This is our first go at this and we admit that we underestimated the response. “We are blown away that our fans love our coffee so much. “It really saddens us that we've disappointed our fans. “We apologize.”
  • 42. Social media overload: Remember to focus - Don’t rush to every new platform just because its there and its shiny - Remember to try new ideas, but someone has to pay for anything that you do. Look to the balance between brand and ROI. - Try social media adverts – Generally a lot cheaper than print adverts but make sure you analyze how much traffic you get. - Remember the golden rule, “social media isn’t free.”
  • 43. 6 steps to a successful social media strategy 1. Set your objectives 2. Choose your platforms 3. Engage your customers 4. Monitor every day 5. Think and evaluate before you post
  • 44. The Boss. Mrs. B Penny (rescue 2) Ivy (rescue 2) Padstow (rescue 1) Mini (rescue 3) Thank you for your time this evening alibullock@gmail.com

Notes de l'éditeur

  1. TURN ON SLIDE SHOW > PRESENTER VIEW!!!
  2. I have two great passions, social media and photography. Working or Cathay Pacific is a privilege and I’m richly rewarded with opportunities to expand my knowledge in social media. We founded animals in photos to take photos and help the wider community. It’s a simple name, for a simple task.
  3. In some ways I’m a little sad. These suits were pretty cool in those days…
  4. I wasn’t so sure about Lady GaGa, until I realized that she has a bigger presence than President Obama. Now, that’s not bad.
  5. Social media doesn’t bring any money in:
  6. I’m going to take you through the steps I would do from a blank page to a social media presence
  7. Where do I start?As you can see there is a lot of social media out there to choose fromIt critically important to set your objectives and ask, do I want to be in social media?Understand:Start slowly and work your way up1. What do you want to achieve in social media (new customers, retention, a competitive model?)2. How much money do you want to spend on this area?3. Are you social?4. How will you measure success – Set goals and people to look at it for you.
  8. - What is your objective: Pick one then pick a secondary objective but key to being social is knowing why you want to be thereIn reality you probably need to think about all of the aboveThese are no different to your general marketing goals
  9. Customers:Your customers are on social media – So listen to them, reward them and engage with them. Word of mouth:This is caught on Tweetdeck and even though it was not a Firm client, they reached out to the lady and offered to help.Help was given, hair fixed and the lady tweeted out to her 10,000 followers, “Pauline @ The Firm saved my nightmare!”Monitor and respond:Several re-tweets (so amplifying the message) and positive word of mouth6 calls to the Firm to book appointments
  10. With new forms of social search, social advertising underpinning the social landscape we as advertisers know more and more about consumers and their interests.
  11. Tweetdeck: Scans Twitter by keyword(Also free)
  12. Tweetdeck: Scans Twitter by keyword(Also free)
  13. Do you need LinkedIn?I left this one to the end because for an SME its as important as FacebookYes. Out of any social networks for SME’s this is as important as Twitter and FacebookHaving an up to date profile is essential for networking and looking for new businessGroups are over-looked but are a fabulous way of getting free insights and views from professionals
  14. Do you need Google+ ?Yes and no. More and more Google will push Google+ results to the wider search market Having a presence will boost your Google business rankingNo. Its not used as much as the other networks
  15. If you have a business address make sure you are listed on Google business and Google maps!How else do you expect people to find you???!- Google maps along with all Google properties are bing tied together – Why does this matter to me? Because you will see these results more and more in your search results and more importantly your customers will see them
  16. You’ll notice that I link my Twitter and Linkedin profiles to my personal pages but for Facebook I link to the fan page (there are a load of nutters out on the internet…)
  17. So how do we make money from social media? 1. Post and engage with news and in offers to products and look at the traffic that you drive to your store 2. Have a tab on your FB page that links to your store 3.
  18. Social media may be new but the concept isn’t. The factors of success are what they have always been, honestly, empathy a great product and a desire to take risks with your brand. But ultimatley it all comes down to listening and serving your customers.Maybe these guys aren’t so out of fashion after all.
  19. Yes. Its freeYes. You can monitor your brand / online profileYou can have as many alerts as you want around as many keywords as you want
  20. Tweetdeck: Scans Twitter by keyword(Also free)
  21. With new forms of social search, social advertising underpinning the social landscape we as advertisers know more and more about consumers and their interests.
  22. There is of course a serious point to this slide: Working with a charity can gain you a lot of good followers, fans and exposure if used correctly:RULE NUMBER 1: DO NOT GIVE NAYTHING AWAY FOR FREE, CHARITY OR NO CHARITYYou get to reach a new audience through their fans (who are always highly motivated.Great word of mouth – But push the charity, we need to move beyond “a logo on a poster.”A way to network and meet new customers and stakeholders
  23. Consumers lashed out, on the company’s Facebook page and in blogs. One blogger claimed Timothy’s deleted nasty comments from its page. Lesson learnt – If you want to give something away (seemly for free) then work out the cost of that fan acquisition or give-away