2. What is Linked In?
http://www.youtube.com/watch?v=ZVlUwwgOfKw
Linked In for Students and New Grads
Video #1 http://www.youtube.com/watch?v=Ocp1MNpSkWs
Video #2 http://www.youtube.com/watch?v=tSdXxUx2UhM
Video #3 http://www.youtube.com/watch?v=dz6IhscoSMQ
Video #4 http://www.youtube.com/watch?v=fslSlYE9VSs
Video #5 http://www.youtube.com/watch?v=H6Nsa-fG7FA
Video #6 http://www.youtube.com/watch?v=rigBMFiJRUY
2

3. Picture – Professional,
current, relevant
Name – full name
Headline – Key area; use up
to 120 characters; chock
full of key words; readable
Industry – Make sure you
choose the right one!
Recruiters filter on this
Activity – Share information,
add value, get in front of
your network!

4. Key Area of Your Profile!
Never Leave It Blank!
• Always include a
summary in your profile
• Use all 2,000 characters
if you can – this helps
with key word
optimization
• Tell stories
• Share accomplishments
• Break it up with headers,
sub-headers and
graphics if you’d like

5. This is a sample summary from one of my students in the Career
Planning & Development Course at George Brown College.
Great example! Well done!

6. It is important to include your
work experience.
• Include the companies you
worked for
• Fill in the dates you worked and
location
• Provide an overview of the work
you did, including
achievements, etc. – can be in
bullet format or paragraphs
• Make sure you use key words
(which are searched!)
• It should not be an exact
duplicate of your resume but
should have the recruiter
wanting to reach out to learn
more

7. • Key area on Linked In
• You can choose pre-
identified skills and
expertise or create your
own
• If you see pre-identified
ones that are close to
yours, use them – they
are found to be searched
on more frequently
• Ensure they are listed in
the order of importance
(you can move them
around)
• Endorsements

8. List all of your education and, if you’ve taken courses, list them as
well. As students, it’s a good idea to list the relevant courses you
have taken or are taking. These undoubtedly contain words that
employers will search for and give potential employers a good
understanding of what you have been learning and studying.

9. You can join 50+ groups
• Allows you to send a direct
message to anyone in that
group
• Allows you to connect with
anyone you share a group
with
• Allows you to post
discussions, news and jobs.
• Helps your visibility and brand
Join groups associated with your
expertise, education, industry
and target companies

10.  Organizations
 Volunteer Experience & Causes
 Following (companies and people)
 Languages
 Projects
 Publications
 Honors & Awards
 Certifications

11.  It is key to ask for
recommendations and
to make them for others
 Think about:
◦ Your managers
◦ Your co-workers
◦ People who worked for you
◦ People with whom you
volunteered
◦ Anyone who can speak to
your experience, skills,
expertise, etc.
www.CornerOfficeCoach.com

12. • Finish your profile in a strong way with Contact Settings
• Give the reader a call to action
• Providing an e-mail address can enhance the number of invitations to
connect you receive

13. • Now that you have a fully
optimized LinkedIn profile,
get involved!
• Contribute to conversations
on LinkedIn through Status
Updates, Groups, Questions
and Answers
• Every time you make a
contribution, your profile
appears next to your
question, answer or
comment

14.  Go to “settings”
 Click on “edit public profile”
 Click on “customize your public profile”
 Make it your name!

15. Now get started and create your Linked In
profile before our next class
Don’t forget to invite me to connect!