Agritourism, or agritainment, is an exploding market connecting you to locally grown foods, wines, and culinary experiences. Reaching a $billion in 2013 in the US, agritourism offers farmers a revenue stream that helps them stay on the farm and grow their customers base. With only 2% of US residents being connected to farms and food production, agritourism offers an exciting and hyper-local experience to foodies, young families, and geotourists.

1. Agritourism:
Is it Right for Your Farm?
Global Center for Cultural Entrepreneurship
in partnership with
New Mexico Department of Agriculture
Alice Loy, PhD

2. Overview
• Legal and regulatory
• Logistical
• Marketing

3. GCCE has a three-fold mission:
1. We support cultural entrepreneurs
working to create and scale their
enterprises.
2. We advocate for the importance
of cultural entrepreneurship and the
value of a culture economy.
3. We connect a global network of
cultural entrepreneurs. !"
!

4. Agritourism is "the crossroads of
tourism and agriculture: when
the public visits working farms,
ranches or wineries to buy
products, enjoy entertainment,
participate in activities, shop in a
country store, eat a meal or
make overnight stays.”
~ Jane Eckert

5. Heritage Tourism
Ecotourism
RURAL
LIFESTYLES
Agritourism
Geotourism

6. Agritourism is…

7. New Mexico Agritourism

8. New Mexico Agritourism

9. Agritourism in Italy

11. Agritourism in Bali

12. Agritourism in New Zealand

13. Agritourism in Scotland

14. Agritourism in Japan

15. Agritourism in Iceland!

24. Culture and Heritage Travelers

25. 2007
Top
$$
Agritourism
States

26. Agritourism in New Mexico

37. Agritourism

38. Strategies for Success
!

42. Purple
Adobe
Lavender
Farm,
Abiquiu

43. Old Town Farm,
Abq

44. Los Poblanos,
Abq

46. Mobile

48. Makes it easier for you to find your customers;
Makes it easier for you to stay in touch with your
customers;
Makes marketing a distributed cost center;
Makes it less costly for you to stay in touch with your
customers;
Makes it easier to track what your customers respond to.

49. Challenges

50. Challenges
• Handicapped access
• Signage and parking
• Restrooms
• Pathways
• Cleanliness/orderliness

51. Challenges

52. Opportunities to Meet challenges

53. Global Center for Cultural Entrepreneurship
www.culturalentrepreneur.org
@culturalpreneur
Alice Loy, PhD
alice@culturalentrepreneur.org
505.263.5180