Eight22twelve m.p

•

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Maddy

Marketing

MEDIA MIX
• Radio – thirty seconds placement
• Press – strips in Thursday Food and Weekend
Star

MEDIA
VEHICLES

MEDIA

MARKET SHARE (%)

RJR-94
IRIE-FM
LOVE-101
HITZ-92
KOOL 97

14
28
9
10
3

MEDIA

READERSHIP (000)

DAILY GLEANER
DAILY OBSERVER
WEEKEND STAR

400
200
500

PROGRAMMING

•
•
•
•

Morning drive on all stations
Afternoon music - RJR-94 and IRIE-FM
Daytime talk - RJR-94
Early evening IRIE-FM and Saturday mornings
on KOOL-97 to reach purchase decisionmakers
• Thursday Gleaner and Observer and Weekend
Star

• Sponsored hour on RJR-94. Facilitates
giveaways
• Outside broadcast to build interest on the
ground and transmit message across the
island via RJR-94

SCHEDULING &
WEIGHTING
• Three weeks campaign
• Continuous placement to Holy Thursday
• Relatively low frequency at launch, increased
as we approach the end date

BUDGET
MEDIA

$

RADIO
PRINT

1,231,982
144,992

TOTAL

1,376,974

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