1. What have you learned from
your audience feedback?
At out initial research stages and final
production stages we have gained audience
feedback to understand what appeals to the
specific audience.

2. Research audience feedback
At the beginning of out coursework after
establishing a genre of which we would
base our promotional package on we
decided to carry out some audience
research to understand the exact
demographic of the audience and what
features within the indie genre appeal to
them.
To do this we created a questionnaire asking
specific closed questions to gain both
quantitative and qualitative data. To get
the questionnaire out to the audience we
created it on survey monkey
(www.survermonkey.com ) which was
then posted on facebook to gain as much
audience feedback as possible which
would intern help us in the planning of
our products.

3. This research was very helpful as part of our research process we found that the majority
of the demographic were aged 17-19 and the gender was split 50/50 this helped us
build up an audience profile for who our video should be aimed at.
A more specific question revealed that the audience had many different opinions of
what they prefer in a music video however some elements they enjoyed were the use
of home videos

4. Final audience feedback
Gaining audience feedback on our own product is an important factor of our evaluation
stage it allows us to see what works well with our video and criticism that allows us
to spot areas of improvement which we ourselves may not see.
After completing our music video it was posted on YouTube where is was able to gather
comments from users of the site which we could then interpret as part of our
audience research. This way of gaining research is very limited and is not sent out to
any specific audience due to this we have only gained one comment directly posted
on YouTube. As this is a very limited way of collecting feedback we created a
questionnaire which focuses specifically on areas of the video which could be
improved and what the audience like the best. We created a range of hierarchical
questions for the audience to rate each convention. Again we used survey monkey
which we linked to our facebook walls to get audience feedback allowing the
demographic audience to fill out the questionnaire .

5. Although there was only one
comment that was left on the
YouTube upload itself this
comment gave us a good idea of
what someone from the specific
demographic think. This
revealed that they like the
‘atmospheric shots’ and the
‘disjointed’ band members as
part of the narrative however
they did pick up on the edits
which could be improved in
order for the video to run
smoothly and therefore appear
more professional.
Looking closer at these shots they
This specific edit could be easily both lack realism of the narrative as
improved if we went back and the main character does not begin
filmed this shot again or in the walking until the camera starts
editing process cut the beginning of rolling, where it should be a
the edit from the video to allow it continuous shot as if the character
to run smoothly has not stopped walking throughout
the whole video

6. This question appeared on our survey
which we created on survey monkey and
posted on out Facebook accounts
alongside the video, it also featured on the
YouTube upload.
This question is vital as it has given us
constructive criticism and pointed out
areas of improvement for our video.
This response again suggests the
editing in some parts is ‘a bit out’
as we no have multiple people
recognising the fault it is
In some areas of our video when the
something that needs improving to
camera is focusing on the main
create a more professional video
character singing the lyrics there is a
problem with the lip synchronisation
as it is a bit out with the music this
again distorts the sense of realism and
continuity of the narrative. It could be
improved if the main character over
exaggerated the words making it
easier in the editing process to
combine with the music.

7. It is apparent that this shot (above) is in fact of a
lesser quality than the rest of the video as pointed
out from the audience feedback ‘ I would improve
the colour of the shot in the church it seems less
quality than the others’ from looking back at the
video and comparing the these two shots there is a
clear difference between the quality of the shot. The
shot taken in the church yard appears to be dull, this
could be due to the poor lighting and could be
improved with by choosing a different location with
better natural lighting.

8. Feedback results
After collating our feedback from the survey
we created pie charts to display the
results
This suggests that the narrative of our video
was well presented and understandable
for the audience. The combination of
performance within the narrative is
something that has challenged
conventions but in this case is understood
by the demograpic.
This result suggests the video was up to a
professional standard and to which the
audience have set. I believe the video has
turned out well due to the substantial
amount of accurate planning put in.

9. This is a very important piece of
audience feedback. The whole of our
promotional package has a main aim
of representing Bombay Bicycle Club
and promoting their album. These
results sure that our music video is
successful at representing this band to
the fans. I believe this is due to the use
of the indie genre conventions and
specific conventions of the band
themselves .
The indie genre is something which we
carried out a lot of research into and
planned our video accordingly to fit
many of the conventions these two
results suggest both the locations and
costumes were successful at
representing the indie genre