Reaching women 24 to 44

1. Working Title: AMERICAN MOM Executive Producers: Alicia Molnar, Lisa Ann Walter, Kate Rolston A Webisode Series Real Women with Real Issues

2. American Mom takes you on a comedic and sometimes ironic journey into the lives of everyday moms across America, who are faced with the often manic juggling act of raising a family while dealing with the many personal issues women face as mothers, wives, friends, sisters, and professionals. And along the way, they discover that they are losing a bit of themselves and need to explore the core of who they and who they’ve become. AMERICAN MOM

3. AMERICAN MOM Moms carry the biggest burdens: How to pay the bills. How to keep everyone safe. How to rustle up dinner in 20 minutes using 2 cans of tuna and a half bottle of Catalina dressing… When it comes to juggling jobs, kissing boo-boos and rocking the romance on a bi-monthly basis just to keep your guy off the internet chat rooms…nobody beats the American Mom. Moms have so much baggage, sometimes you need some friends with a luggage chart. AMERICANMOM.TV Appeals to W 25 to 44 as a primary demographic with a secondary demo reaching W18 to 54.

4. AMERICAN MOM Lily, Amelia, Marla, Rocky - Life-long friends who've shared each others loves, break-ups, marriages, pregnancies, triumphs and tragedies. Like most women they perform the plate-spinning act of juggling family and career and face a daily onslaught of modern-day challenges from the mundane - getting all the kids to their various little league/ballet/soccer practices without a road rage incident - to the truly life-changing ordeals of divorce, job loss, cancer. What these ladies have learned in their 30 plus years is that laughter is not only the best medicine, it's an antidote for all of life's little hideous surprises! In the current economic climate they all face more difficulties than ever, but together they weave a tight-knit fabric as strong as sisterhood. Surrounded by their kids, husbands/exes/boyfriends, abrasive in-laws, cranky bosses and their own critical judgmental Mothers - they find the love and support they need in each other. Appeals to W 25 to 44 as a primary demographic with a secondary demo reaching W18 to 54.

5. AMERICAN MOM Amelia Former Cheerleading Captain/ Homecoming Queen turned “Most Likely to Spit Out A Few Kids Before All My Friends Graduate College”. Has lived in the same house with the same furniture, 3 Children and 2 rescue dogs for 16 years. The only thing missing is the Former Varsity Football Captain/Homecoming King turned “Most Likely to Bang Every Cocktail Waitress in Hackensack” ex-husband, Troy. Recently resorted to In-Home sales of various products to make ends meet. Everything from Avon to Amway, she’s got a kit and is building the pyramid by calling in every PTA and Little League favor she’s owed. Favorite Threat: “As God is my witness, I will burn everything I find on your floor!” Marla Upon arriving home from a romantic weekend getaway to the Poconos, Marla stuns the Girls by admitting she and her husband of 8 years – the universally adored Kyle – have separated. They are the rare couple that everyone agrees are a.) Perfect for each other, and b.) Mutually regarded as cool, fun and virtually free of psychotic tendencies. Fireman Kyle and Marla – a Registered Nurse who’s taken on double shifts to try to get out of the debt that their up-side down mortgage has thrown them in – have spent so much time trying to negotiate their work, home repair, school, soccer and little league schedules that they’ve lost each other to distrust and recrimination. Add in navigating the tricky waters of a mixed religion marriage and the resulting family disapproval and it’s a recipe for drama. Favorite Fighting Words: “Well if you weren’t trolling the internet dating sites, how come I found your picture on Jdate?!! And don’t give me that crap about your Mother put you on there just in case!! By the way, we’re having a tree this year whether you like it or not!!” Characters

6. AMERICAN MOM Lilly She has a loving happy – now virtually platonic - 15 year marriage to her college sweetheart, a set of high-energy identical twins and a soon to be foreclosed upon upscale house in a lovely suburban neighborhood. Her husband has been downsized, her formally lucrative sales career is currently “freelance” and she lost her health insurance. After her double mastectomy. Initially horrified, Lilly is considering joining Amelia’s In-Home-Sales Force. At least it would be an excuse for her techno-geek addiction. Favorite Phrase: Oh, yeah – that’s awful…um, by the way, I had Cancer. Raquela – (Rocky) Cougar is the New Black. She has a glamour job as Director of Operations for a National Fitness chain. But aging isn’t her best thing and the young trainer boyfriend (how young?...old enough to know what he’s doing and young enough to do it often) hasn’t proved himself as life partner material so far. He still feeds the dog peanut butter as a goof and insists on rehearsing with his “band” in Rocky’s garage until the cops show up. She never wanted children, but now has a big one. And – her “last chance” baby is on the way…will she keep both the baby and the daddy? Favorite Vice: Sneaking cigarettes on the balcony and hiding her nico-breath. Reminds her of being a teenager . Characters

7. AMERICAN MOM Kyle Marla's Fireman Husband. Newly Separated but still loves his wife. Jack Lily's supportive husband. A great friend, the love is disappearing, however. Koani Rocky's boytoy/friend. Dr. Ruth type - Voice of Reason Appears as a thought bubble to offer advice - often in the form of an advertisement for European Cafe Mix or Bath Bubbles. Other Characters

8. AMERICAN MOM Possible Topics for American Mom Love Marriage Divorce Career Family Cancer Friends Kids Play dates Sibling Rivalry Affairs Money Issues Loss of Self etc

9. AMERICAN MOM EPISODE 1, SAMPLE Lilly and Jack are faced with their biggest social challenge ever when teenage daughter Danica wants to host her first boy/girl party. In the basement, Jack gets in touch with his territorial caveman side and wants to ban dancing, kissing and, well, pretty much boys. Lilly is just terrified that Danica’s growing up means she’ll lose her connection to her (12 year-old) baby and takes her mall trolling for bargains, “Everything is negotiable if it’s got a red line on the tag”! Danica is horrified by her mother across the board and after a dancing to oldies incident at Forever 21 - declares that Lilly isn’t allowed to shop with her ever again. Meanwhile across town, Amelia has declared the living room off limits to her three teenagers, Bo and Roy and Tiffany, and their various dicey friends as she needs to throw her first in-home sales party. This starts a big battle as smelly teens, their gaming systems and ossified food found under the couch all get tossed. Rocky visits Lilly to set up for Danica’s party amidst the twins pitching a battle royale over who cheated at monopoly leading to a migraine for Rocky and her boyfriend taking the twins, 8, on in a Guitar Hero Death match. This actually restores calm – except to Rocky who moans about dating a giant 29 year old garage band reject.

10. AMERICAN MOM EPISODE 1, SAMPLE, con’t As the party begins to roll – Jack welcomes the guests at the front door, glaring at all the boys and universally creeping everyone out. Marla and her two girls show up because this is the first weekend since Marla and Kyle separated and she’s having a melt-down. She drowns her sorrows in Oreos and Yoo-Hoo and corners a 12 year old boy to ask his opinion about whether Kyle was telling the truth about not dating on-line. Maybe they are just spending too many hours apart….? The kid is just happy that a pretty grown-up is talking to him and is finally rescued by Lilly who also intervenes by saving Danica from her Father’s attempts at organizing a “Soul Train” dance line. She jumps in to make it look like a goof, everyone laughs at the koo-koo pants adults and Danica smiles at her Mom, letting her know she is eternally grateful. As chaos reigns upstairs, Four kids and a big baby of a boy toy/friend fighting over who’s turn it is to beat the Smashing Pumpkins song, Marla cries into her Cheetos with Rocky consoling her, Lilly and Jack adjourn to the laundry room to reminisce about how fun making out used to be. Back at Amelia’s, the sales party is in full swing in a comparatively clean living room filled with Bo and Roy’s friends spending their tattoo money on her products. Yay! Confidential, created by American Mom Producers.

16. The Hyperfactory Difference | Mobile Media Team

17. The Hyperfactory Difference Scripps | Food Network

18. JC Penney | Back to School 2007 MIX IT UP mobile site online – mobile activation Online Banner Activation Print activation 350K visitors to mobile site 70K pieces of content downloaded 40K SMS alert sign-ups

19. MTV The Hills - Dove | mobile blog

22. Following a successful stand-up career, Lisa Ann created, produced and starred in two half hour network comedy series, My Wildest Dreams , followed by an ABC sitcom, Life’s Work . Walter also co-starred in the critically acclaimed Bravo series Breaking News . On the feature side, in addition to Bruce Almighty (2003) and Shall We Dance (2004), Walter received rave reviews co-starring in the hit Disney film The Parent Trap (1998). In the remake of the original classic, she appeared as the nanny to Dennis Quaid's daughter, who was played by a young Lindsay Lohan . Prior to that, Walter played Whoopi Goldberg's tarty sidekick Claudine in Eddie (1996). In 2007 Walter played Mabel the bartender in the MyNetworkTV soap opera Watch Over Me . In the spring of 2008, Walter was seen in the comedy film Drillbit Taylor , and also starred on the VH1 reality series Celebracadabra , in which celebrities competed to see who was the best magician among them. Currently Lisa Ann is in production on a series for the Oxygen network called Dance Your Ass Off , which is described as a combination of So You Think You Can Dance and The Biggest Loser . She is Creator and Executive Producer of the show as well. Lisa Ann was Co-creator E.P of "Gonzo Girlz" a show that she created as a web-series that has been picked up to make a pilot for series by Tantamount/Sony and Lion's Gate. Lisa Ann Walter Co-Creator,Executive Producer,Writer,and Lead Actress

23. Creator and Executive Producer A true pioneer in the internet business, and digital expert, working to excel a company beyond it’s competition, whether it be partnering with top brands for sponsorships/advertising, crafting custom, larger one of a kind, branded entertainment programs, developing partnerships to help build overall web traffic, or creating solid partnerships within the industry that puts the company on the bleeding edge above all others. Leading her sales teams efforts has enable two companies to go public, along with initiating a merger within the internet industry. Alicia has kept company with such companies as Lycos, XOOM, NBC Internet, Eyewonder, BeautyRiot/TotalBeauty, and currently, Ryan Seacrest Productions. Her database of high level agencies and brands puts her ahead of the competition. Alicia has relationships with all the major advertising agencies like Mediavest Worldwide, Digitas, OMD, Zenith Media, and RPA, and has strong relationships with may fortune 100 brands like Sears/Kmart, JCPenney, Nestle, Hershey, Kohl’s, Dunkin Brands, and Kraft. Alicia also brings to the table social media partnerships like mobile, The Hyperfactory, and blogging, through IZEA. Alicia has connections in the TV, film, radio, ad agency, brand, publishing, and internet marketplace. She is also the creator of the show. Alicia Molnar

24. Co-Creator Producer Kate is a veteran of the New York media and entertainment community. Her leadership, integrity and creative vision have inspired some of the best minds and top talent to her company Real Savvy Media, Inc. with their award-winning media property Real Savvy Moms. Rolston is the Executive Producer of the award-winning PBS TV series Real Moms, Real Stories, Real Savvy and the original series for Coke’s “Live Positively Campaign”, Real Savvy Families. She heads up Real Savvy Media Inc.'s 360 degree sponsorship solutions, and is an integral part of the New Business Team providing innovative and creative communications platforms to generate new revenue streams. After her acting career playing dozens of lead roles in theatres across Europe, Kate starred in Theresa Rebeck’s Loose Knit off Broadway and Eleanor of Aquitaine in The Lion in Winter. With her years of experience as a creative director in Europe and an accomplished actress herself, Kate brings multi dimensional insight to American Mom. Kate Rolston

25. Rib Hillis Hillis first got his start on the ABC soap opera Port Charles and has since appeared in dozens of television shows, such as Ugly Betty, Two and a Half Men, CSI , CSI: Miami and America’s Next Top Model . He also has a starring role in the feature film Propiedad Ajena , a dramatic movie shot on location in Mexico, as well as TAOS , a recent “Best of” award winner at this year’s Santa Fe Film Festival. Hillis can currently be seen on the hit ABC television show, Extreme Makeover: Home Edition , where he is one of the designers. Extreme is a perfect opportunity for Rib to combine his ease in front of the camera with his joy in working with his hands. Hillis is also featured on AOL’s Minute Fixes giving homeowners solutions to common household issues. Since college, he's been a much sought-after model, working in Milan, Paris, Barcelona, London, Sydney, New York, Miami and Los Angeles for such publications as Uomo Vogue, GQ, Esquire and Men's Health, which recently featured him on the cover, as well as countless national and international commercials. Rib was recently featured in OK! Magazine as “Man Candy”, as well as US Weekly’s “TV’s New Top Ten Dream Men”. Born in Suffern, NY and raised in Newton, MA, Hillis' joy in working with his hands was instilled in him by his dad, a self-reliant man who'd rather re-roof his house than have someone do it for him. While in college, Hillis framed houses and did demolition and construction work. He has also had a successful handyman business, but had to put it on hold due to the increasing demands of his acting/modeling career. Hillis' passion for acting is second only to his passion for family. He is the proud father of boy/girl twins, Dane and Hannah Rose and enjoys chasing them around the Southern California surf. His other passions/hobbies include bull riding, rock climbing, Brazilian Jiu-Jitsu, cooking, motorcycles, and studying classical Greek history. Hillis likes to also keep busy volunteering and working with several charities including the Red Cross and the National Marrow Donor Program. Actor : actor/host/model/father

26. AMERICAN MOM Other Actors on Board Marissa Jaret Winokur, Tony Award Winner http://www.imdb.com/name/nm0935441/ Rosa Blasi , star of Strong Medicine http://www.imdb.com/name/nm0087726/ Other possible actors: Estelle Harris http://www.imdb.com/name/nm0364680/ Consultant/s on American Mom: Lori Benson: Documentary Filmmaker,” Dear Talula”, an HBO CINEMAX exclusive 2007

27. AMERICAN MOM Your Partner and Contact: Alicia Molnar 908-334-7918 [email_address] Fiddle Dee Dee Entertainment, Inc Los Angeles, CA (Owner Lisa Ann Walter)