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Similaire à MECCA Section Slides
Similaire à MECCA Section Slides (20)
MECCA Section Slides
- 1. Welcome to MECCA Section Meeting 2011
- 7. Introduction
- 13. Agenda 1:30-1:45 Introduction 1:45-2:00 Presentation from the Alliance Jann Balmer, PhD, RN Director CME, University of Virginia School of Medicine George Mejicano, MD, MS, MD, MS Associate Dean & Director, University of Wisconsin Office of Continuing Professional Development
- 14. The Alliance’s Board of Directors welcomes the Member Section to San Francisco! Medical Education and Communications Companies
- 33. Agenda 1:30-1:45 Introduction 1:45-2:00 Presentation from the Alliance 2:00-3:25 Social Media in CME: Real-world Examples of Social Media in Action
- 35. Panel Presentation Brian S. McGowan, PhD Senior Director, Oncology Medical Education Group Pfizer Inc.
- 36. Exploring the Value of Social Media for CME Professionals
- 37. Evolution of Traditional Media Broadcasting Archiving Teaching 2000 1900 1800 1700 1600 1500 1400
- 38. Revolution of Social Media - 2000 Networking, Sharing, and Learning
- 39. Traditional vs. Social Media http://en.wikipedia.org/wiki/Social_media Fluid, yet auditable Static, unchanging Permanence Virtually instantaneous Days, weeks, months Recency Common skills Specialized Training Usability Public, open Private, controlled Accessibility Reach Social Media Traditional Media
- 43. SoMe To Enhance HCP Learning http://blog.influence-interactive.com/2009/09/04/physicians-and-social-media/
- 44. Research Agenda for Medical Education
- 47. Summary: Social Media Mind Map http://ebakerysocialmedia.com/wp-content/uploads/2010/07/mind-map.jpg Social Media & Health Care
- 53. Facebook Survey Distribution Case Study Non-adherence interventions led by the neurologist and MS nurse, are needed to address barriers to patient compliance
- 62. Social Media: Promote ACQUISITION: Email/E-newsletters, sign up Online and via Twitter, “RSVP” on Facebook so others can see whose signed up; Hand outs to promote from live meeting REMINDERS TO “TUNE IN”: Emails, notices via Twitter, Facebook ONGOING RECRUITMENT: Cross platform promotion post live - via XM radio, pri-med.com , reachmd.com , mobile (iPhone), iTunes KEEP EMPLOYEES IN-THE-KNOW Use yammer to highlight the event
- 64. Preliminary Results (post 4 weeks) * 30 minute interview re-broadcast will run on demand for 12 months LIVE EVENT November 30 th , 2010 Pre-Registered 417 XM radio Listeners 40,902* Downloads 44 (web, mobile) Credits 10 Questions In, LIVE 12 REBROADCAST On Demand (results from 1 st 4 wks) On Air 28 airings + ongoing XM radio Listeners 70,000 + Downloads 586 (web, mobile, iTunes) Credits 126
- 71. Learning Blog Mini Case
- 84. Text Messaging Mini Case
- 93. It’s a Jungle Out There
- 94. Free Social Media “Starter Kit”
- 101. Strategic Planning and Organizational Considerations
- 108. Social Technographics Bernoff, J & Li C (2008) Groundswell.
- 109. BtoB Social Media Profile Bernoff, J & Li C (2008) Groundswell.
- 118. Jeremy C. Lundberg, MSSW www.dlc-solutions.com
Notes de l'éditeur
- Spoken word – antiquity Movable type 1000 China – 1450 europe Newspapers early- 1600’s Radio: 1890’s Marconi TV: 1920-30’s 36 Olympic games. Commercially available since the late 1930s, the television set has become common in homes, businesses and institutions, particularly as a source of entertainment and news. Since the 1970s the availability of video cassettes, laserdiscs, DVDs and now Blu-ray Discs, have resulted in the television set frequently being used for viewing recorded as well as broadcast material. Overhead The U.S. Army in 1945 was the first to use it in quantity for training as World War II wound down. It began to be widely used in schools and businesses in the late 1950s and early 1960s. Slide projectors were common in the 1950s to the 1970s as a form of entertainment; family members and friends would gather to view slideshows. Compact Cassette – late-1950
- Myspace 2002 Linkedin 2003 Delicious 2003 Facebook 2004 Flickr 2004 Youtube 2005 Twitter 2006 Slideshare 2006 UStream 2007
- Reach - both industrial and social media technologies provide scale and enable anyone to reach a global audience. Accessibility - the means of production for industrial media are typically owned privately or by government; social media tools are generally available to anyone at little or no cost. Usability - industrial media production typically requires specialized skills and training. Most social media does not, or in some cases reinvent skills, so anyone can operate the means of production. Recency - the time lag between communications produced by industrial media can be long (days, weeks, or even months) compared to social media (which can be capable of virtually instantaneous responses; only the participants determine any delay in response). As industrial media are currently adopting social media tools, this feature may well not be distinctive anymore in some time. Permanence - industrial media, once created, cannot be altered (once a magazine article is printed and distributed changes cannot be made to that same article) whereas social media can be altered almost instantaneously by comments or editing.