The new digital world – tweeting like a leader #StLukes14
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An introduction to social media use in medical education and healthcare
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The new digital world – tweeting like a leader #StLukes14
- 1. St Luke’s Symposium 2014 The new digital world – tweeting like a leader An introduction to social media use in medical education and healthcare Alireza Jalali, MD Head of Anatomy & Teaching Chair @ uOttawa Social Media Advisor @ RCPSC ajalali.com #StLukes14 @RCPI_news @arjalali
- 2. I do not have an affiliation (financial or otherwise) with a pharmaceutical, medical device or communications organization. Je n’ai aucune affiliation (financière ou autre) avec une entreprise pharmaceutique, un fabricant d’appareils médicaux ou un cabinet de communication.
- 4. Social Network A social structure made up of individuals (or organizations) called "nodes", which are tied (connected) by one or more specific types of interdependency, such as: friendship, common interest, relationships, etc. Social Networking and Clinician Educators Alireza Jalali Le Spécialiste, Vol. 16, No HS-1, P. 45, Janvier 2014 http://issuu.com/lafmsq/docs/finalepdfang/45?e=2669958%2F6583911
- 5. Gartner Hype Cycle Needs Assessment, Goal, Audience, Best Tool
- 6. 8 Why #SoMe ? Digital World Health Advocacy & Social Accountability
- 7. St Luke’s Symposium 2014 10
- 8. #SoMe in #MedEd • Education • Leadership & CPD • Research
- 9. Social Constructivism Social constructivism is a sociological theory of knowledge that applies the general philosophical constructivism into social settings, wherein groups construct knowledge for one another, collaboratively creating a small culture of shared artifacts with shared meanings. Vygotsky Education
- 10. FB Account • FB Wall • FB Group • FB Page
- 12. St Luke’s Symposium 2014 24
- 14. Leadership "Digital footprints are what we post about ourselves.” “Digital shadows are what others upload about us."
- 15. Six social-media skills every leader needs mckinsey.com www.mckinsey.com/insights/high_tech_telecoms_internet/six_social-media_skills_every_leader_needs
- 18. Research Dissemination Open Access Altmetrics
- 19. St Luke’s Symposium 2014 39
- 22. #CCME13 #OB4 • Twitter is an online social networking and microblogging service • 2013: +500 Million users, 200,000 tweets / minute • "Texting" of Internet. • @User • # A hashtag is used to mark keywords or topics in a tweet: #MedEd, #HCSM, #StLukes14 #StLukes14
- 23. St Luke’s Symposium 2014
- 24. www.symplur.com/healthcare-hashtags/ Tweeting during conferences: educational or just another distraction? Alireza Jalali, Timothy Wood Medical Education; 47: 1129-1130, 2013 DOI: 10.1111/medu.12337 Analyzing Online Impact of Canadian Conference of Medical Education through Tweets Alireza Jalali, Timothy Wood Education In Medicine Journal, 5(3), Sept. 2013 doi:10.5959/eimj.v5i3.162
- 25. St Luke’s Symposium 2014 46
- 26. St Luke’s Symposium 2014 47
- 28. Ethical and Practical Issues • Can't force people to create an account! • Copyright and plagiarism • Institutional Policy? Who's in charge of the account? Crisis Communication Plan • Stay Safe : Security Setting, Passwords, Spams. • Time management : Distraction, FOMO, Teach Curation • Professionalism (Dissemination!)
- 31. TakeHome Message • Health Advocacy & Social Accountability • Education, Professional Development, Research • Needs Assessment: Goal, Audience, Best Tool • Technology is only a Tool: Don't believe the hype! • Start Small, Observe and Interact • Time management, Curation • Professionalism (Dissemination!) • No Privacy Online: THINK twice Tweet once!