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Capitalism’s Archives
Navigating Historical Company and Industry Resources
History of Capitalism Summer Camp 2013
Aliqae Geraci, ILR Research Librarian, Martin P. Catherwood Library
OBJECTIVES
Identify resources and strategies for
researching company and industry history.
BUSINESS RESEARCH 101
A crash course on how business information is organized
Key content providers
• Bloomberg
• WRDS
• Hoover’s
• Capital IQ
• S&P NetAdvantage
• Mergent
• Factiva
• Thomson
Content
• Company profiles and timelines (abbreviated histories)
• Key financials
• summaries (from filing data)
• ratios, etc.
• Product/service listing
• Leadership – Officers and directors
• Mapping functions
• Key competitors and industry information
• Investor reports - usually SWOT-type
Features
• Data driven - quantitative information and analysis
• Predigested - Info has been processed and is presented
in easily consumable format
• Insider perspective - Oriented toward the business
practitioner & investor community
• Ahistorical – or limited historical perspective
Why this is important
• Existing resources are designed for forward-oriented
practitioners, not researchers looking to the past
• Structural rules of information organization still apply –
source oriented.
• Organized according to the language, perspective, and
practices of capitalism. This vocabulary drives research
outcomes.
The language of capitalism
Image source: http://www.guardian.co.uk/sustainable-business/blog/cleantech-investment-clean-technology
COMPANY RESEARCH
“That the perspective is that of the firm is basic, and regardless
of the questions posed, the firm is, and will remain, the central
object of analysis.”
Source: Institute for Business History Research, “Business History: An Expanding Research Area”
Questions
Company Profile
• Leadership
• History/Timeline
• Subsidiaries
• Products & services
• Financials
• Customer base
Expanded Analysis
• Strategy
• Production & distribution
• Innovation
• Competitive landscape
• Economic & political
context
• Organizational culture
• Working conditions
Company profile
Basic elements
• Leadership
• Timeline
• Subsidiaries
• Products & services
• Balances
• Customer base
Sources
• Annual Reports (ARS)
• SEC filings (10-K, 10-Q)
• Moody’s (now Mergent)
Manual
ARS v. 10-K
Source: Cornell Management Library http://johnson.library.cornell.edu/node/283
ARS
• Annual report to
shareholders
• Leadership
• Financial statements
• Visual content – charts,
graphs
• Easier to understand – good
for an overview or getting
started
10-K
• Annual filing to SEC
• Leadership
• Financial statements
• No visual content
• More detailed information
– good for accounting
research or identifying
company vulnerabilities
ARS v. 10-K Locations
ARS
• Mergent Archives
• Proquest Historical
Annual Reports
• Columbia (NYC)
• UPenn
• Library microfiche
collections (see list)
10-K
• Mergent Archives
(limited)
• EDGAR (1994-present)
• Library microfiche
collections
Moody’s Manual
(Mergent Archives or print)
• Annual, dates back to 1909
• Financials (including historical data)
• Business history
• Leadership (officers and directors)
• Stock & dividend information
• Subsidiary listings
Beyond the company
profile
Questions
• Strategy
• Production & distribution
• Competition
• Economic & political
context
• Organizational culture
• Working conditions
Sources
• Secondary sources
• Corporate history
• Employee manuals
• Company organ
• Corporate archives
• Collective bargaining
agreements
• Labor archives
Locations
• Directory of Corporate Archives
• ARCHIVEGRID
• Labor Archives in the United States & Canada
• Library Catalog or WorldCat
• Periodicals, publications, grey literature
• Search by corporate name for author or subject
• Subscription databases
• Primary and secondary sources
Considerations
• Private v. public
• Size matters – local/regional companies
• International companies
• See additional resources in LibGuide for titles/links
INDUSTRY RESEARCH
The company in context
Industry Questions and Sources
Information
• Industry code
• Major companies
• Employment/Wages
• Import/Export
• Establishments
• Revenue
• Political and economic context
• Regulation/Assistance
• Barriers to entry
• Competitive environment
Sources
• Statistical resources
• Print directories
• Mergent – Moody’s Manuals
• Industry and trade
publications
• Bibliographies & directories
• Industry & labor archives
• Proceedings of trade
associations
Locations
• Directory of Corporate Archives
• Statistical Abstract (ex: 1995, Construction)
• Library Catalog or WorldCat
• Periodicals, publications, secondary sources
• Search by industry name for subject
• Subscription databases
• Primary and secondary sources
MACROECONOMIC RESEARCH
Stay in “Industry & Macroeconomic Research”
Select Historical Resources
• Statistical Abstract
• Historical Statistics of the U.S.
• CEIC Data (International data)
• FRED (Federal Reserve)
• EconLit
• Historical periodicals
QUESTIONS?
Favorite resources? Stumbling blocks?
CONTACT
For additional assistance, email asg255@cornell.edu

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Navigating Historical Company and Industry Resources

  • 1. Capitalism’s Archives Navigating Historical Company and Industry Resources History of Capitalism Summer Camp 2013 Aliqae Geraci, ILR Research Librarian, Martin P. Catherwood Library
  • 2. OBJECTIVES Identify resources and strategies for researching company and industry history.
  • 3. BUSINESS RESEARCH 101 A crash course on how business information is organized
  • 4. Key content providers • Bloomberg • WRDS • Hoover’s • Capital IQ • S&P NetAdvantage • Mergent • Factiva • Thomson
  • 5. Content • Company profiles and timelines (abbreviated histories) • Key financials • summaries (from filing data) • ratios, etc. • Product/service listing • Leadership – Officers and directors • Mapping functions • Key competitors and industry information • Investor reports - usually SWOT-type
  • 6. Features • Data driven - quantitative information and analysis • Predigested - Info has been processed and is presented in easily consumable format • Insider perspective - Oriented toward the business practitioner & investor community • Ahistorical – or limited historical perspective
  • 7. Why this is important • Existing resources are designed for forward-oriented practitioners, not researchers looking to the past • Structural rules of information organization still apply – source oriented. • Organized according to the language, perspective, and practices of capitalism. This vocabulary drives research outcomes.
  • 8. The language of capitalism Image source: http://www.guardian.co.uk/sustainable-business/blog/cleantech-investment-clean-technology
  • 9. COMPANY RESEARCH “That the perspective is that of the firm is basic, and regardless of the questions posed, the firm is, and will remain, the central object of analysis.” Source: Institute for Business History Research, “Business History: An Expanding Research Area”
  • 10. Questions Company Profile • Leadership • History/Timeline • Subsidiaries • Products & services • Financials • Customer base Expanded Analysis • Strategy • Production & distribution • Innovation • Competitive landscape • Economic & political context • Organizational culture • Working conditions
  • 11. Company profile Basic elements • Leadership • Timeline • Subsidiaries • Products & services • Balances • Customer base Sources • Annual Reports (ARS) • SEC filings (10-K, 10-Q) • Moody’s (now Mergent) Manual
  • 12. ARS v. 10-K Source: Cornell Management Library http://johnson.library.cornell.edu/node/283 ARS • Annual report to shareholders • Leadership • Financial statements • Visual content – charts, graphs • Easier to understand – good for an overview or getting started 10-K • Annual filing to SEC • Leadership • Financial statements • No visual content • More detailed information – good for accounting research or identifying company vulnerabilities
  • 13. ARS v. 10-K Locations ARS • Mergent Archives • Proquest Historical Annual Reports • Columbia (NYC) • UPenn • Library microfiche collections (see list) 10-K • Mergent Archives (limited) • EDGAR (1994-present) • Library microfiche collections
  • 14. Moody’s Manual (Mergent Archives or print) • Annual, dates back to 1909 • Financials (including historical data) • Business history • Leadership (officers and directors) • Stock & dividend information • Subsidiary listings
  • 15. Beyond the company profile Questions • Strategy • Production & distribution • Competition • Economic & political context • Organizational culture • Working conditions Sources • Secondary sources • Corporate history • Employee manuals • Company organ • Corporate archives • Collective bargaining agreements • Labor archives
  • 16. Locations • Directory of Corporate Archives • ARCHIVEGRID • Labor Archives in the United States & Canada • Library Catalog or WorldCat • Periodicals, publications, grey literature • Search by corporate name for author or subject • Subscription databases • Primary and secondary sources
  • 17. Considerations • Private v. public • Size matters – local/regional companies • International companies • See additional resources in LibGuide for titles/links
  • 19. Industry Questions and Sources Information • Industry code • Major companies • Employment/Wages • Import/Export • Establishments • Revenue • Political and economic context • Regulation/Assistance • Barriers to entry • Competitive environment Sources • Statistical resources • Print directories • Mergent – Moody’s Manuals • Industry and trade publications • Bibliographies & directories • Industry & labor archives • Proceedings of trade associations
  • 20. Locations • Directory of Corporate Archives • Statistical Abstract (ex: 1995, Construction) • Library Catalog or WorldCat • Periodicals, publications, secondary sources • Search by industry name for subject • Subscription databases • Primary and secondary sources
  • 21. MACROECONOMIC RESEARCH Stay in “Industry & Macroeconomic Research”
  • 22. Select Historical Resources • Statistical Abstract • Historical Statistics of the U.S. • CEIC Data (International data) • FRED (Federal Reserve) • EconLit • Historical periodicals
  • 24. CONTACT For additional assistance, email asg255@cornell.edu

Notes de l'éditeur

  1. Basic company profile content – or, known item queries. Vs. open ended queries requiring subjective analysis.