The document provides guidance to AIESEC UK marketing and communications officers (MaC) on planning their activities and outputs over their term. It emphasizes setting clear goals and deadlines using a calendar or timeline format to break work down into smaller, quantifiable chunks. Examples are given of specific tasks and goals MaC officers could include on their calendars to plan their work until the end of their term. The document also discusses learning about best practices from AIESEC chapters globally and integrating marketing strategies with other functions.

1. AIESEC UK Marketing &
Communications Output

2. Setting expectations with MaC LCVPs

3. Learn about SEO
Learn about market
research
Learn all the tech!
How to structure a
campaign
How to integrate
MC to LC strategies
How to increase
brand awareness
about AIESEC
Learn All Channels
we can use
How to market
different functions,
how it integrates to
other functions
Quantifying and
tracking and
measuring
marketing activities
Learn about
sponsorship and
fundraising
More
communication
between MC & LC
through NST

4. What is our role as the new MaC function towards AIESEC
UK ? What would be our mission statement?

6. MaC is a catalyst aiming
to build, bridge and
maintain relationships
with stakeholders through
effective and innovative
brand management.

7. AIESEC UK Marketing &
Communications Output

8. Let’s see what AIESEC International is up to in terms of
marketing strategies.

9.  Gordon, Canada
 DIGITAL
MARKETING
 Karolina, Poland
 PUBLIC RELATIONS
 Gianca, Italy
 MARKETING

10. Growing
Online
Presence
Social
Media
Marketing
AIESEC.org
customizing

11. International
AIESEC Blog
External
Representation
Info
partnerships

12. Brand
Development
Brand
Alignment
Worldwide

13. MARKETING FOR IGIP
GROWING VIRTUAL REACH
BRAND ALLIGNMENT

15. How would we like people to perceive AIESEC?

17. http://prezi.com/ggbexcidh0u4/aiesec-branding-guidelines/
http://www.myaiesec.net/content/viewwiki.do?contentid=10067369

20. A Look at Global Best Case Practices!

21. 1
Brand
Development
Brand
Alignment
Worldwide
Centralised
marketing
JOIN 2 LEAD OGX GCDP OGX GIP

33. 2

34. 3

36. 4
 Chamber of Commerce
– By Sarah Johns (LCVP
Comms Leeds 13.14)
 Independent Newspaper
– By Paula Clapon (IC
CC team + UK MCVP
Comm 12.13)
 Independent Newspaper
– By Cassie (MCVP ER
12.13)

37. 5

39. 6

40. 6
 Start posting about a programme (OGX or J2L) minimum 2 weeks in advance
INDIRECTLY to grab your fans’ attention!
 Post relevant AMAZING photos + designs!
Eg1: Photos of exotic places around the world they can go to.
Photos of Eps on exchange, etc (for OGX) **
Eg2: Photos of conferences and AIESECers (J2L) **
** Know each programme’s USPs! (Unique Selling Points)
Inspirational quotes are good but usually don’t work if they’re
Posted without an objective or aim. (Will be considered spam)

41. 6
 Post personal and professional photos of yourselves.
 Let your audience know who is behind the brand and connect with them on a more
personal level!
 Keep it professional 
 Show them exclusive photos of your
Workplace and why you do what you do!
And how amazing is AIESEC’s culture.
These will keep them engaged!

42. 6
 Use Sharp High Quality Images
 Try not to use Stock images!
 Try to learn graphic design as a designed image grabs attention 300% more than a
normal photo! **
 Don’t give it all away in one post! Give information little by little.
 Use countdown posters instead of
Statuses!
** A quick graphic design course
Will be out by October for free to all
Of you!

43. 6
 What are some GCPs that you’ve heard of that are not mentioned that you think we
should follow?
 How can we market our products more effectively?
 What new ways and new marketing tactics can we use within our LCs?
 What are some of other effective social media campaigns.What are their aims &
objectives?
Share your ideas based on these GCPs!

44. It’s your turn now to put what you’ve learned into practice!

45. Draw a timeline of your AIESEC term:
Put key dates and key deadlines on it.
JULY AUG SEP OCT NOV DEC JAN FEB MAR APR JUNE
RECRUITMENT OGX MKT RND 1 OGX MKT RND 3
OGX MKT RND 4
OGX MKT RND 2
MIN AIESEC Activity
AIESEC MEMBER ACTIVITY
TIME

46. Think of steps you have to take until now and end of your term. Starting from now and
September.
Examples:
 Creating databases of social medias accounts (as well as potential media
partners)
 Synergies plan (Define how you want to work with other LCVPs in your EB)
 Checking the analytics on manage.aiesec.co.uk & social media accounts
 Updating information & contacts on social media and local blogs
 Etc….
REMEMBER! Goal & TO-DO lists need to be SMART!
1- Specific , 2- Measureable, 3- Achievable, 4-Realistic, 5- Timed

47. Think of steps you have to take until now and end of your term. Starting from now and September.
Examples:
 Ask for otherVPs’ calendars and align your timeline according to them.
 Read marketing articles and books. (In quality and quantity)
 Check analytics of your accounts & manage.aiesec.co.uk
 Prepare basic training materials for your future members (Ex:AIESEC bran policies – EVERY
MEMBER SHOULD KNOW THIS!)
 Start to collect stories of summer realisation peak Eps
 Prepare documents for media partnerships
 Prepare agenda for each functional meeting during your term
 Book sessions with Mariola as your coach
REMEMBER! Goal & TO-DO lists need to be SMART!
1- Specific , 2- Measureable, 3- Achievable, 4-Realistic, 5- Timed

48. REMEMBER! Goal & TO-DO lists need to be SMART!
1- Specific
2- Measureable,
3- Achievable,
4-Realistic,
5- Timed
Example: Lose 10 Kgs of weight by end of summer meaning September 30th 2014.
It means, I have to lose 2-3 Kgs per month.

49. You will be provided with more steps we would like you to follow from a national
level (After national planning):
1. MC is still in the transition process -> more timelines and guidelines will
be out for you in July-August
2. MC/NST are working forYOU! So, we are aimed at supporting you and you
will be provided by MARKETING MATERIALS ( But, you are still free to create
your own as long as they’re brand aligned) – (Brand Guideline booklet will also
be released to you)
3. Make sure to run your marketing and campaign ideas by us and MC before
running them.
4. You are free to be creative but remember we’re going to have national
marketing campaigns with defined timelines and provided marketing
materials. So, if you create materials of your own, it should be brand
aligned.

50. Give deadlines to your to-do lists and goals on your timeline:
JULY AUG SEP OCT NOV DEC JAN FEB MAR APR JUNE
RECRUITMENT OGX MKT RND 1 OGX MKT RND 3
OGX MKT RND 4
OGX MKT RND 2
MIN AIESEC Activity
Wash 300 dishes by OCT
FEED THE CAT!
EVERYDAY UNTIL JUNE!
Become marketing guru by
reading 10 marketing
articles by end of the month!
Take Shower 5 times by
April!
Notice all goals & to-do lists are SMART!, Now plan your functions like this.

51. JULY AUG SEP OCT NOV DEC JAN FEB MAR APR JUNE
RECRUITMENT OGX MKT RND 1 OGX MKT RND 3
OGX MKT RND 4
OGX MKT RND 2
MIN AIESEC Activity
Become marketing guru by
reading 10 marketing
articles by end of the month!
Breakdown your goals and to-do list into smaller chunks!
JULY AUGW1 W2 W3
Read 2-3 articles in w1
Read 2-3 articles in w2
Read 2-3 articles in w3
Read 2-3 articles in w4

52.  Planning like this helps you to quantify your goals specifically and gives you deadlines to push
yourselves,Thus, learning more in shorter time.
 It helps you visualise your to do list and lets you understand better how much time you have left to
do for each task.
 You might not notice it now, but, completing tasks on the calendar will keep you motivated
throughout term.
 You will not become nervous because you know exactly what you’re doing from now until end of
the term.
 You will have a much more productive term because you will use your time more effectively.
 Being more confident in your plan means you will be a more effective leader for your team.
 It’s easy to share your plan with your EB and members in one chart.
REMEMBER! This is a live calendar. Things might not go according to plan so you might
need to shift things around a bit to accommodate.

53. JULY AUG SEP OCT NOV DEC JAN FEB MAR APR JUNE
RECRUITMENT OGX MKT RND 1 OGX MKT RND 3
OGX MKT RND 4
OGX MKT RND 2
MIN AIESEC Activity
Breakdown your goals and to-do list into smaller chunks!
JULY OCTW2 W2AUG

54. Think of steps you have to take until now and end of your term. Starting from now and
September.
Examples:
 Creating databases of social medias accounts (as well as potential media
partners)
 Synergies plan (Define how you want to work with other LCVPs in your EB)
 Checking the analytics on manage.aiesec.co.uk & social media accounts
 Updating information & contacts on social media and local blogs
 Etc….
REMEMBER! Goal & TO-DO lists need to be SMART!
1- Specific , 2- Measureable, 3- Achievable, 4-Realistic, 5- Timed

55. Think of steps you have to take until now and end of your term. Starting from now and September.
Examples:
 Ask for otherVPs’ calendars and align your timeline according to them.
 Read marketing articles and books. (In quality and quantity)
 Check analytics of your accounts & manage.aiesec.co.uk
 Prepare basic training materials for your future members (Ex:AIESEC bran policies – EVERY
MEMBER SHOULD KNOW THIS!)
 Start to collect stories of summer realisation peak Eps
 Prepare documents for media partnerships
 Prepare agenda for each functional meeting during your term
 Book sessions with Mariola as your coach
REMEMBER! Goal & TO-DO lists need to be SMART!
1- Specific , 2- Measureable, 3- Achievable, 4-Realistic, 5- Timed