Firefox OS is an open source mobile operating system that uses web technologies. It targets emerging markets with affordable hardware that does not require a credit card. It has multiple hardware and mobile partners. Firefox OS uses a streamlined software stack and allows apps through three levels of access - hosted, privileged, and certified. It has many web APIs to provide capabilities and is defined by a manifest file. The Firefox Marketplace hosts apps and there are developer tools and references provided. Firefox OS is launching in European and Latin American markets through mobile partners. It provides a low-cost alternative that can be reused across platforms and allows various monetization models for developers.

1. Firefox OS
5 August, 2013 0
What it is & why you should care…
Ali Spivak
Product Manager, MDN
Mozilla

2. What it is…
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- Open Platform
- Targets new, emerging markets
- Very affordable hardware
- No credit card needed - client billing
- Web technologies through and through
- 18 mobile partners, 5 hardware partners

3. What it is not…
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- iOS or Android (nor is it intended to be)
- Another “walled garden”
- A new ecosystem (it’s the web!)

4. The Streamlined Firefox OS Software
Stack
3

5. Production Phones
4

6. Production Phones
5

7. Hardware
6
https://wiki.mozilla.org/WebAPI

8. Three levels of access…
Hosted apps - stored on your server, easy to
upgrade, limited access.
Privileged apps - reviewed by the App
store, uses a Content Security Policy, hosted
on trusted server
Certified apps - part of the OS, only by Mozilla
and partners
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9. Web APIs (hosted apps)
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— Vibration API
— Geolocation API
— Open WebApps
— Battery Status API
— Push Notifications API
— WebPayment
— Ambient light sensor
— Notification
— Screen Orientation
— Mouse Lock API
— Network Information API
— Alarm API
— WebFM API / FMRadio
— IndexedDB
— Proximity sensor
Using WebAPIs to make the web layer more capable

10. Web APIs (privileged apps)
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— Device Storage API
— Browser API
— TCP Socket API
— Contacts API
— systemXHR
Using WebAPIs to make the web layer more capable

11. Web APIs (certified apps)
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— WebTelephony
— Idle API
— Power Management API
— WiFi Information API
— Permissions API
— Camera API
— Attention screen
— WebSMS
— Settings API
— Mobile Connection API
— WebBluetooth
— Network Stats API
— Time/Clock API
— Voicemail
Using WebAPIs to make the web layer more capable

12. Defined by manifest
{
"name": "My App",
"description": "My elevator pitch goes here",
"launch_path": "/",
”icons": { "128": "/img/icon-128.png" },
"developer": {
"name": "Your name or organization",
"url": http://your-homepage-here.org
}
}
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App manifest

13. Firefox Marketplace
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Firefox Marketplace

14. Developer Tools & References
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— Marketplace Developer Hub
— Firefox OS Simulator
— Boilerplate app
— Reference apps
— App Generator
— App Validator
— Developer tools
— WebAPI Engineering Reference
— WebAPI Documentation

15. European Launch Markets
14
Spain –2 July
Poland - 15 July
Next wave of Firefox OS devices will be available to consumers in
Germany, Greece, & Hungary.
— T-Mobile
— Device: Alcatel One Touch
— 39.90 zloty (€9.25) per month
— Movistar/Telefónica
— Phone: ZTE Open
— €69, including €30 of balance
for prepaid customers and a
4GB microSD card.

16. Latin American Launch Markets
15
Columbia – 1 August
Venezuela - 1 August
Next launch will be in Brazil in Q4 of 2013
— Sold through Movistar (Telefonica)
— Alcatel OneTouch Fire Bs. 1.739 ($276)
— ZTE Open Bs. 1.159 ($184)
— Bs. 165 per month contract
— Sold through Movistar (Telefonica)
— Both devices are COP 199,900 ($102) on
prepay or COP 99,900 ($53) on a 12 month
contract at COP 39,900 ($21) per month

17. Roadmap
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Quarterly feature releases
Security updates every six weeks
Current production release: V1.0.1
— V1.1HD planned for August
— 1.2 in the fall

18. Why should I (or my clients) care about
Firefox OS?
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— Lowers investment; reuse across platforms.
— Not yet another new technology.
— Not locked into one sales or payment model.
— Access to new smartphone markets & users.
— Predictable future support as the browser is the
platform

19. How can I make money?
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— Paid per download
— Freemium model: Free and paid app are linked in
Marketplace for easy upgrade
— In-app payments using carrier billing
— Use your own in-app payment system
Firefox Marketplace business model is standard 70-30. However you're not
limited to selling your content via the Firefox Marketplace; you can sell on your
website or build your own Marketplace