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Alissa Green Work A Week In Hong Kong Presentation

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Alissa Green
Alissa Green

Dear Hong Kong Colleagues, Please enjoy my presentation for the 2010/2011 GolinHarris NY Work a Week in Hong Kong challenge.

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GolinHarris Work A Week In Hong Kong Challenge Meet: Alissa Green
Our Time Together ,[object Object],[object Object],[object Object],[object Object]
Alissa The Digital Native
Alissa The GH Social Media Guru Over 40% of GH NY Staff say Alissa is their “ best source for social media news” Source: GHNY office survey on 1/25/11 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],And . . .
The Work A Week Challenge: Further GolinHarris Global Goals ,[object Object],[object Object]
The Setting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Assets Barriers Imperatives Drivers
The Characters GolinHarris Hong Kong, GolinHarris New York & Our Clients
Hong Kong Motivations What the HK Consumer Really Cares About Sources: Nielsen, Tech Crunch, AdAge, 2011 Index of Economic Freedom 77% of HK population uses social media 90% of HK netizens watch online video 93% mobile penetration rate in HK In 2010, Social Media Usage Overtook Google Usage in Asia Hong Kong Economy is Expanding = Greater Marketing Opportunities Consumers increased 2010 discretionary spending by 2-3% Online advertising up 31% in Q2 2010 compared to Q2 2009 Hong Kong deemed #1 most free economy
U.S. Motivations What the US Consumer Really Cares About U.S. Sees Rapid Growth of Smartphone Usage in 2010 28% of U.S. mobile subscribers currently use smartphones 41% of new mobile buyers in last 6 months opted for smartphone By 2011, 50% of US mobile users will be using smartphones : That’s 142.8 million users Source: Nielsen
What Does Social Media Use Look Like In Hong Kong?
What Does Video Use Look Like In Hong Kong? Source: ComScore
Predicted Shift In SM / Mobile Campaigns Mobile Social Media Today Tomorrow Tomorrow Today
Inspiration PLATFORM INSIGHT ,[object Object],[object Object],[object Object],Let’s Get (More) Connected
Speaking of Social Media –HK Insights Lunch & Learn Sessions Direct Experience East Meets West Facebook Group Case Studies The Road To HK/NY Office Collaboration
Plot Let’s Get (More) Connected GH Clients and Staff Will Be Best Served By Inter-Office Collaboration Taking Social Media East ,[object Object],[object Object],[object Object],[object Object],[object Object],Bringing Mobile West Leaving a Lasting Collaborative Mark ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Message Platform Strategies Tactics
Taking Social Media East
Learning What Information The HK Team Would Like To Know More About Taking A Survey . . . Before Work A Week Begins
Sharing A Few Best Practices: For Example. . .Facebook ,[object Object],[object Object],[object Object],[object Object]
Brainstorming Supplemental Social Media Ideas By Client Once we’ve come up with a few winning thoughts . . . Work with the HK team to share social media innovations with clients during Work a Week
Bringing Mobile West
HK Sharings = NY Learnings ,[object Object],[object Object],[object Object],[object Object]
Leaving A Lasting Collaborative Mark
Longstanding Ways To Further GolinHarris Collaboration ,[object Object],[object Object],[object Object],[object Object],[object Object]
Create an East Meets West SM/Mobile Facebook Page “ Be patient with clients who are afraid of this space and work with them to reach their consumers. Managing expectations is also key.” ,[object Object],Source: GHNY office survey on 1/25/11 “ Think through your strategy and understand the pitfalls. You don't want to be surprised by results from your own recommendation.” “ Social media isn't just about pushing information out...it's about creating dialogue.”
Questions ？ To learn more about Alissa Green, please visit: Twitter profile: @AlissaGreen LinkedIn Page: www.linkedIn.com/in/AlissaGreen Blog: www.wordpress.com/AlissaGreen 多謝 (Thank You)!

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Alissa Green Work A Week In Hong Kong Presentation

  • 1. GolinHarris Work A Week In Hong Kong Challenge Meet: Alissa Green
  • 2.
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  • 5.
  • 6.
  • 7. The Characters GolinHarris Hong Kong, GolinHarris New York & Our Clients
  • 8. Hong Kong Motivations What the HK Consumer Really Cares About Sources: Nielsen, Tech Crunch, AdAge, 2011 Index of Economic Freedom 77% of HK population uses social media 90% of HK netizens watch online video 93% mobile penetration rate in HK In 2010, Social Media Usage Overtook Google Usage in Asia Hong Kong Economy is Expanding = Greater Marketing Opportunities Consumers increased 2010 discretionary spending by 2-3% Online advertising up 31% in Q2 2010 compared to Q2 2009 Hong Kong deemed #1 most free economy
  • 9. U.S. Motivations What the US Consumer Really Cares About U.S. Sees Rapid Growth of Smartphone Usage in 2010 28% of U.S. mobile subscribers currently use smartphones 41% of new mobile buyers in last 6 months opted for smartphone By 2011, 50% of US mobile users will be using smartphones : That’s 142.8 million users Source: Nielsen
  • 10. What Does Social Media Use Look Like In Hong Kong?
  • 11. What Does Video Use Look Like In Hong Kong? Source: ComScore
  • 12. Predicted Shift In SM / Mobile Campaigns Mobile Social Media Today Tomorrow Tomorrow Today
  • 13.
  • 14. Speaking of Social Media –HK Insights Lunch & Learn Sessions Direct Experience East Meets West Facebook Group Case Studies The Road To HK/NY Office Collaboration
  • 15.
  • 17. Learning What Information The HK Team Would Like To Know More About Taking A Survey . . . Before Work A Week Begins
  • 18.
  • 19. Brainstorming Supplemental Social Media Ideas By Client Once we’ve come up with a few winning thoughts . . . Work with the HK team to share social media innovations with clients during Work a Week
  • 21.
  • 22. Leaving A Lasting Collaborative Mark
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  • 24.
  • 25. Questions ？ To learn more about Alissa Green, please visit: Twitter profile: @AlissaGreen LinkedIn Page: www.linkedIn.com/in/AlissaGreen Blog: www.wordpress.com/AlissaGreen 多謝 (Thank You)!

Notes de l'éditeur

  1. East Meets West Image