This is the powerpoiint presentation I had prepared but did not have time for. If you missed class, this would be a great way to research teh day's topic and submit a one pagere

1. Leadership Lake Tahoe
Non Profit Day 2012
Local Nonprofits

2. ASK THE CLASS…
• Who works for a nonprofit?
• Who volunteers with a nonprofit?
• Who donates money to a
nonprofit?
• Who works for a business that
partners with a nonprofit?

3. Local Nonprofits
Check your email for two lists of local nonprofits
with contact information.
Lake Tahoe Collaborative
Types of Nonprofits
What types of IRS tax exempt organizations exist?

4. Ways to Get Involved:
Be a HERO - Mentor a Child
Board of Directors
Advisory Council
Donate Financially
Donate In Kind Goods
Become a foster family or host
home
Share your expertise
“How wonderful it is that
nobody need wait a
single moment before
starting to improve the
world.”
-- Anne Frank

5. Leadership Lake Tahoe
Non Profit Day 2012
Nonprofit and Business
Partnerships

6. Corporate Social Responsibility:
is defined by Wikipedia as
“…the continuing commitment by business to behave ethically
and contribute to economic development while improving the
quality of life of the workforce and their families as well as
the local community and society at large".
CSR is one of the newest management strategies
where companies try to create a positive impact on
society while doing business.
There is no clear-cut definition of what CSR comprises.
Every company has different CSR objectives though the main
motive is the same.
All companies have a two point agenda-
1. to improve qualitatively (the management of people and
processes) and
2. quantitatively (the impact on society)

7. Corporate Philanthropy:
Definition: Corporate Philanthropy mirrors
individual philanthropy except for the fact that
a corporation, not an individual, is donating
funds, time, or talent. Although done on a
larger scale, corporate philanthropy is still
done without any expectation of direct
corporate gain (such as increases in
revenue), but usually involves indirect gains
(such as enhancing a company’s
brand, engaging employees, recognition, etc.).

8. Corporate Philanthropy:
Some of the common forms of corporate
philanthropy are:
Cash donations: including
grants, donations, sponsorships – whenever
money exchanges hands.
In-kind donations: such as donating
products, access to employee volunteer
groups, the use of a company’s
facilities, property, or services as examples –
whenever non-monetary support is given.

9. Cause Related Marketing:
is defined by Wikipedia as
Cause marketing or cause-related marketing
refers to a type of marketing involving the
cooperative efforts of a "for profit" business and
a non-profit organization for mutual benefit.
Cause marketing differs from corporate giving
(philanthropy) as the latter generally involves a
specific donation that is tax deductible, while
cause marketing is a marketing relationship
not necessarily based on a donation.

10. www.dowelldogood.net

11. According to cause-marketing
consultant Jocelyn Daw, cause-related
marketing (CRM):
…is a mutually beneficial collaboration between a
corporation and a nonprofit in which their
respective assets are combined to:
1. create shareholder and social value
2. connect with a range of constituents (be
they consumers, employees, or suppliers)
3. communicate the shared values of both
organizations

12. Benefits for Nonprofits
The possible benefits of cause marketing for
nonprofit organizations include an increased
ability to promote the nonprofit organization's
cause via the greater financial resources of a
business, and an increased ability to reach
possible supporters through a company's
customer base.
Nonprofits potentially benefit from increased
fundraising and exposure.

13. Benefits for Business
The possible benefits of cause marketing for
business include positive public
relations, improved customer
relations, additional marketing
opportunities, and making more money.
Corporations that are socially involved
potentially benefit from increased brand loyalty
and employee morale.

14. Small Group Questions
1. What partnerships between business and
nonprofit have you seen or been involved in?
2. What did you like and not like about these
campaigns?
3. If you owned a business or ran a
nonprofit, what would be your best idea for a
cause related marketing, corporate
philanthropy or social responsibility
campaign?