1) The Bag Project was an initiative by the Library Green Group at Coventry University to design reusable bags to promote sustainability and generate publicity for the library.
2) A student design competition was held to design the bags cheaply and engage students. Multiple strong entries were received from first year graphic design students.
3) The winning bag design was chosen for its broad appeal to Coventry students. Selling the bags generated publicity for green initiatives and recovered the initial expenses of the project.
2. Background
• Library Green Group
• Perceived demand for bag
• Other libraries having success
• Marketing opportunity – internal &
external
3. Opportunity
• To deliver a product that students would
need
• To use this to publicise the Library
• To encourage student participation
• To promote the green group and ‘green
issues’
4. Student competition
• Why this approach?
• Cheap
• Economic – use talent already here
• Also use students to road-test sample
bags
5. My drawing
We are librarians not artists/designers
This was my attempt…..
6.
7. Advantages
• Tap into student creativity
• Relevance to peers
• Multiple entries
• Involve academic department
• Constructed a brief – Canby bags
chosen
8. Competition entries
• Had so many good entries it was hard
to choose
• Here is just a sample
• All designed by first year graphic design
students
9.
10.
11.
12.
13. Winner!
• The winning entry
• Why? – appeal to wider range of
Coventry students
• Who chose? – Green group, head of
library, group of students
14.
15. What was gained?
• Closer links to department
• Good design
• Student involvement
• Bag
16. Beyond the bag!
• Now have water bottles by same
designer – another green initiative
• Therefore have a theme/alternative
brand?
17. Bottom of the bag
• Cheap
• Bags are sold, therefore initial expense
will be recovered
• PUBLICITY – launch through SOURCE,
SU, university publicity, Facebook page
• DURHAM’s Social networking bag page