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The UK General Election
    2010 on the Web
 J.M. Grimshaw
 May 28th 2010



                          1
What were we trying to do?
• Demonstrate use of the web for:
     • Communication of policies by parties and
       their candidates
     • Influencing of policy by interest groups
     • Promotion of public participation
• Enable comparison with use of the web for 2005
  general election



                                                   2
Selection guidelines

                              News and       Local and
Representative               comment –        national
   sample of                  traditional     political
   candidates                   media,        parties
sites, including                political
 social media                blogs, polls


 MC900056434[1]




                                              Pressure
                                              groups,
                           Public           professional
                       engagement –          societies,
                      interactive sites       charities


                                                           3
Sources
• Candidates’ lists and links on party websites
• British Government Politics on the Internet,
  Keele University
• Search engines – main source
• Suggestions from colleagues




                                                  4
Barriers to Success
•   Narrow window of opportunity
•   Permissions issues
•   Technical challenges – crawling 540 new titles
    when the normal monthly target is 30!




                                                     5
Overcoming time pressures

                                   Collaborate –
                                     help from
Include sites
                                      National
   already
                                    Libraries of
identified for
                                   Scotland and
     2005
                                      Wales +
 election, eg
                                     Commons
   political
                                      Library
    parties

                 Start selecting
                 in advance of
                 the campaign


                                                   6
Overcoming permissions issues




• Getting attention of candidates and parties during
  the campaign is challenging
• But we do not normally archive sites without
  formal written permission to avoid breaching
  copyright

                                                       7
Overcoming permissions issues
       Exercise due diligence – first seek formal
                permission to archive site




           Demonstrate failure and move to
                notice & take down



Not displayed as a collection due to sensitivities around
                                                        8
            consultation on e-legal deposit
Overcoming technical limitations


      First use of group scheduling
        (archiving large number of
      titles in a group, so that only
          one schedule is needed)




                                        9
A Tour of the collection: candidates’
                sites
• Some make full use of
  all social media – Nick
  Clegg is on Facebook
  & Twitter as well as
  running a campaign
  website




                                    10
A tour of the collection: candidates’
                 sites
• Others use their local
  constituency party site
• May have little election
  content
• And a focus on local
  issues!




                                         11
A tour of the collection: national
                parties
• Includes selected
  minor as well as three
  main parties
• Compare 2005 and
  2010 election sites and
  manifestos
• Maintains left
  wing/right wing and
  religious/secular
  balance

                                        12
Minor parties




                13
A tour of the collection: interest
              group sites
• Encourage activism
• Use video and social
  media
• Offer manifestos and
  briefings




                                        14
A tour of the collection: interest
               group sites
• Trace change of
  approach and policy
  between elections
• Compare EU
  Elections, & 2005 and
  2010 general elections!




                                         15
A tour of the collection: election
                   blogs
•   Academic/think tank
•   Party political
•   Journalistic
•   Candidates




                                          16
A tour of the collection: news and
             commentary
• Focuses on BBC News
  coverage
• Other news sites not
  gathered due to
  sensitivities around
  consultation on e-legal
  deposit
• Includes full
  transcripts of TV
  debates
• Archived daily                       17
A tour of the collection: public
             engagement
• Encourage activism
• The Straight Choice
  collects and mounts
  election leaflets
  photographed and sent
  in by the public
• 5715 leaflets added on
  May 18th



                                       18
A tour of the collection: public
             engagement
• Encourage
  interactivity
• Who should you vote
  for? - answer quiz
  questions, and then
  the site will compare
  your views with those
  of main political
  parties


                                       19
A tour of the collection: public
              engagement
• Social media are
  prominent
• UK 2010 general
  election on Twitter –
  offers tweets from
  politicians, journalists,
  media, voters
• Archived daily



                                        20
Collection presentation
• Organised into subject categories
  – Research centres and think tanks
  – Regulation and guidance
  – Public and community engagement
  – Election blogs
  – Interest groups
  – News and commentary
  – Political parties – local and national
  – Candidates

                                             21
Visual presentation of results
• Visual analysis using
  tag clouds
• Used to show most
  frequently used words
  in political party
  websites in 2005
  election
• Coming soon for 2010
  election!

                                    22
For future enjoyment!
• UK general election 2010 collection
  – Over 700 sites
  – All available in the UK Web Archive
  – http://www.webarchive.org.uk/
  – But not yet presented as a collection due to
    introduction of sub-categories – requires
    technical adjustment



                                                   23
In the meantime …
use title or keyword search!




                               24
Contact
Jennie Grimshaw
Curator, Official Publications and Social Policy
British Library
96 Euston Road
London NW1 2DB
Email: jennie.grimshaw@bl.uk



                                                   25

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UK general election 2010 on the Web

  • 1. The UK General Election 2010 on the Web J.M. Grimshaw May 28th 2010 1
  • 2. What were we trying to do? • Demonstrate use of the web for: • Communication of policies by parties and their candidates • Influencing of policy by interest groups • Promotion of public participation • Enable comparison with use of the web for 2005 general election 2
  • 3. Selection guidelines News and Local and Representative comment – national sample of traditional political candidates media, parties sites, including political social media blogs, polls MC900056434[1] Pressure groups, Public professional engagement – societies, interactive sites charities 3
  • 4. Sources • Candidates’ lists and links on party websites • British Government Politics on the Internet, Keele University • Search engines – main source • Suggestions from colleagues 4
  • 5. Barriers to Success • Narrow window of opportunity • Permissions issues • Technical challenges – crawling 540 new titles when the normal monthly target is 30! 5
  • 6. Overcoming time pressures Collaborate – help from Include sites National already Libraries of identified for Scotland and 2005 Wales + election, eg Commons political Library parties Start selecting in advance of the campaign 6
  • 7. Overcoming permissions issues • Getting attention of candidates and parties during the campaign is challenging • But we do not normally archive sites without formal written permission to avoid breaching copyright 7
  • 8. Overcoming permissions issues Exercise due diligence – first seek formal permission to archive site Demonstrate failure and move to notice & take down Not displayed as a collection due to sensitivities around 8 consultation on e-legal deposit
  • 9. Overcoming technical limitations First use of group scheduling (archiving large number of titles in a group, so that only one schedule is needed) 9
  • 10. A Tour of the collection: candidates’ sites • Some make full use of all social media – Nick Clegg is on Facebook & Twitter as well as running a campaign website 10
  • 11. A tour of the collection: candidates’ sites • Others use their local constituency party site • May have little election content • And a focus on local issues! 11
  • 12. A tour of the collection: national parties • Includes selected minor as well as three main parties • Compare 2005 and 2010 election sites and manifestos • Maintains left wing/right wing and religious/secular balance 12
  • 14. A tour of the collection: interest group sites • Encourage activism • Use video and social media • Offer manifestos and briefings 14
  • 15. A tour of the collection: interest group sites • Trace change of approach and policy between elections • Compare EU Elections, & 2005 and 2010 general elections! 15
  • 16. A tour of the collection: election blogs • Academic/think tank • Party political • Journalistic • Candidates 16
  • 17. A tour of the collection: news and commentary • Focuses on BBC News coverage • Other news sites not gathered due to sensitivities around consultation on e-legal deposit • Includes full transcripts of TV debates • Archived daily 17
  • 18. A tour of the collection: public engagement • Encourage activism • The Straight Choice collects and mounts election leaflets photographed and sent in by the public • 5715 leaflets added on May 18th 18
  • 19. A tour of the collection: public engagement • Encourage interactivity • Who should you vote for? - answer quiz questions, and then the site will compare your views with those of main political parties 19
  • 20. A tour of the collection: public engagement • Social media are prominent • UK 2010 general election on Twitter – offers tweets from politicians, journalists, media, voters • Archived daily 20
  • 21. Collection presentation • Organised into subject categories – Research centres and think tanks – Regulation and guidance – Public and community engagement – Election blogs – Interest groups – News and commentary – Political parties – local and national – Candidates 21
  • 22. Visual presentation of results • Visual analysis using tag clouds • Used to show most frequently used words in political party websites in 2005 election • Coming soon for 2010 election! 22
  • 23. For future enjoyment! • UK general election 2010 collection – Over 700 sites – All available in the UK Web Archive – http://www.webarchive.org.uk/ – But not yet presented as a collection due to introduction of sub-categories – requires technical adjustment 23
  • 24. In the meantime … use title or keyword search! 24
  • 25. Contact Jennie Grimshaw Curator, Official Publications and Social Policy British Library 96 Euston Road London NW1 2DB Email: jennie.grimshaw@bl.uk 25