Business design services for boutique hotel spas

1. ‘a passion to create stunning hotel spas that
are profitable, results driven businesses...’ Alistair Johnson 2011

2. My Background
Established Spa Creators in 2009
• Over 12 years spa experience
• Designed and implemented over 15 new build spa businesses
• Recognised as leading industry figure
Phytomer
• Business strategy for the launch of international French skin care range
• Developed a range of spas in the UK
• Extensive travel for spa development
Aquae Sulis
• Developed a range of luxury thermal based mineral spa products and treatments
• Developed and opened a multi-site hotel concept spa
Business consultant
• Change management
• IT business systems implementation
• Supply chain management and manufacturing

3. Scope Of Services
• Design
• Develop
• Deliver
‘providing the right level of resources
when your business needs them...’

4. A la carte range of services..
Design
• Feasibility and Research
• Financial projections
• Business planning
• Fund raising
• Spa layout and design
• Technical appraisal
• Design recommendations
• Spa functionality
• Business development
• Market analysis
• Competitive review

5. A la carte range of services..
Development
• Brand and concept development
• Treatment
• Product range selection
• Menu development
• Signature treatment design
• Project support
• Progress monitoring
• Critical path planning (Project Management)
• Cost control
• Equipment procurement
• FF&E recommendations

6. A la carte range of services..
Delivery
• Staff recruitment and training
• Treatment range introduction
• Setup of SOP's and management reporting
• IT systems
• Pre and Post launch marketing
• Pre opening team during launch
• Business development
• Quarterly business reviews
• Spa audit
• Management mentor
• Business health check

7. Clients Include
Hotel & Resort Spas Day Spa
• Hodson Bay • Chessgrove
• Whites Hotel • The Retreat
• Royal Yacht Hotel & Spa • Portland Spa
• Ellenborough Park Hotel • Roundelwood Health Hydro
• Captains Club
• Formby Hall Golf Resort and Spa Leisure Spa
• Rushton Hall • Bannatyne Health Club
• Von Essen Hotels (Luxury Family Collection) • Amida
• Mere Golf Resort • Esporta
• Q Hotels • David Lloyd
• Grange Hotels • Champney’s
• Atholl Palace • Holmer Park
• John Lewis Partnership

8. Testimonials
‘I couldn’t recommend Alistair more highly to any company embarking on a spa development project and would
be happy to talk to any company about our experiences.‘ Mark Boler CEO [ The Mere ]
‘Alistair has been a long-standing and loyal supplier/consultant of mine, he would be a true asset to any
spa development project and he would get my complete backing’ Justin Musgrove [ Group Spa Director -
The Bannatyne Group ]
‘we have worked with Alistair Johnson of Spa Creators over a number of years looking at business improvement
and spa design, he has been a great help to our company adding a wealth of spa experience with a
commercial approach to business’ Nic Oldham [ Group Leisure Director - Q hotels ]
‘Thank you very much indeed for having provided us invaluable advice and service in the setting up of our
very fine Spa. We acknowledge that we could not have achieved this without you!’ Graham Vass [General
Manager Ellenborough Hotel]
‘Alistair was quite a find and has helped us create something special. Without his help we would not have
achieved such a fantastic facility...’ Mick Hanlon [ Managing Director of Maghull Construction ]

9. Summary
• Experience in premium hotel spas
• Guarantee cost savings
• Flexible approach
• Full range of services
• Independent

10. The studio, 9 Courtenay Drive, Emmer Green, Reading, RG4 8XH
Office : ++44 118 9471857
www.spacreators.co.uk