1. Media A2 Evaluation

2. Initial Research
To be able to follow conventions the first thing I had to do was learn
the conventions. This was done through deconstructions of other
media products such as short films and movie posters.
I found the most common conventions were a victim,
typically is alone throughout the events of the film,
darkness and a threat. My movie primarily follows these
three conventions.

3. Why I chose my genre
Before I get into the conventions I follow, develop and challenge, I must first explain why the
genre of horror was my choice.
The first thing I did was see why Horror movies are so popular in the first place, looking online I
found an article (http://www.sciencedaily.com/releases/2007/07/070725152040.htm)
explaining why it is that horror movies are so popular.
The horror genre itself is very flexible in terms of
the number of sub genres available already. A few
of these sub genres include, action horror, body
horror, comedy horror, Gothic horror and
psychological horror. Out of this selection I chose
to follow conventions of the psychological horror
aspects as a pose to action and Gothic, however my
movie does contain minor and few aspects of all
three.

4. Here I did a wordle on conventions commonly found in
horror movies.

5. Real conventions that my
media product uses
Representation: The
Lighting: the key generic conventions my characters relate to their Setting: The greater number of people around,
media product uses is the dark visual target audience primarily in the safer people tend to feel. For this reason, I
atmosphere that is given form the darkened age, my target age being 18 have chosen a setting (in a car) where the
shots. years of age I have chosen a character is alone and potentially vulnerable.
character that can relate to
peers.
Clothing: My characters clothing,
Camera: A close up of the characters face is a like in the drag me to hell clip on the
generic convention used in horror movies to create left, fit my target audiences
suspense. This is something used in a well known stereotypical expectations on what a
horror movie “drag me to hell” and In my clip on the English 18 year old would wear.
right.

6. Research I did before construction my
media pieces...
Before construction my movie poster and review page I first researched
into other movie poster and review pages, I looked at the conventions
that they used and began to follow their conventions and implement into
my own... The next slide compares my poster with a previously
researched poster...

7. Comparing my film poster with another in
the same genre...
Although not entirely similar they do
share conventions of horror.
General dark image...
Both posters use an eye as
their main theme, representing
the sense of being watched.
Being followed is a common
convention of horror films.
Dark red text, representing
blood, death gore.
Similar layout, rule of thirds.
Review information at the top.
Main image located in the centre.
Release date located at the bottom.

8. How my media product (ancillary poster) looks in a real world setting.
How my media product looks in a real
world environment.
This was done using a website called photofunia.com. Using this website gave
me a fairly accurate representation on how my review and poster media
products would look in a real word setting.