1. Saul Bass – “Design is thinking made visual” 1958

2. Our brain is always working (even in sleep). Ian Cunningham 2008

4. Design is communication of concepts and ideas

5. Design: (verb) means plan machine, building, or other object and make a detailed drawing of it from which it can be made.

6. Visual: means relating to sight, or to things that you can see.

12. Good design simultaneously challenges and fulfills expectations

13. Basic elements of visual communication are form, content, arrangement, light, and colour. The emotions that drive visual communication are seduction - conviction - inspiration.

14. e.g. Flat iron Building: in New York 1910

16. The man with the golden arm poster, accessed 07/08/2009 http://veganfishtacos.wordpress.com/2008/07/28/saul-bass/

17. Notes on Visual and interaction design, website, accessed 09/08/2009, http://www.valcasey.com/

18. Principle of Good Design: An Introduction, Website, accessed 09/08/2009, Principles of Good Design: An Introduction, Lesson #1

19. Logic +Emotion: Design/Experience Design, Website, accessed 09/08/2009, http://darmano.typepad.com/logic_emotion/designexperience_design/

20. Child sleeping . play, accessed 09/08/2009, child-sleeping video large

21. Saul bass and vertigo poster critique,website,accessed 09/08/2009, http://www.unc.edu/~bretd/222week4.htm

22. The flat iron building,accessed 09/08/2009, flat iron building new york

23. MSNBC Feeds iPhone,accessed 09/08/2009, iphone