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A L L E N J C O C H R A N
Multi-Annual Report
Portfolio & Work
Allen J Cochran
Columbus, Ohio
allenjcochran@gmail.com
(513) 633-8888
1 FOR PROMOTIONAL USE ONLY

2. Resume Cincinnati, College of DAAP Cumulative GPA: 3.265
Graduation Date: Jun. 10, 2006 Concentrations:
Service Designer CURRENT The Ohio State Painting and Sculpture Additional Specializations: Art Project Management TIME Task driven
University Masters, Design Sept. 2009 - History, Business Sept. 2000 - Jun. 2001 Gallery
Present The Ohio State University Vice Coordinator Sinclair Community College Sept. 1998
President, Graduate Student Body Sept. - Jun. 2001 Diploma Tecumseh High School AWARDS
2009 - Present Masters candidate & & ACCOMPLISHMENTS EVENT & EXHIBITION Designer Teacher
Course Instructor in design studying user HIGHLIGHTS AIGA, OSU, Co-President Chair, Comm. &
experience, service design, information Info. Tech. Committee (CGS) Delegate, OSU Council of
architecture and design research as well as Graduate Students (CGS) DAAP, School of Art
Vice President for the graduate student Director’s Circle Overall Outstanding DAAP Senior
body of the university. Expected graduation Award 2006 Presidential Leadership Medal of
Spring, 2012. RECENT PAST SonicRim Excellence Finalist, 2006 Proudly Cincinnati (capital
Junior Research Jun. 2011 - Present Junior campaign kick-off) The Big O (recognition event for
Researcher with international, Columbus- Oscar Robertson) The Hook Up (celebrating artists
based, user experience design research with disabilities) 50 Years of Passion (fund raiser/
firm, SonicRim with primary responsibilities exhibition) Gloss 1, 2, & 3 (Exhibition for Fashion,
to assist in the design, coordination, and Music, & Art) References available on request.
execution of user experience testing and Curriculum vitae available following this document.
protocols Moderate and assist in research ALLEN J COCHRAN Curriculum Vitae Welcome &
fielding Help to translate and develop Thank You Thank you for taking the time to review my
insights Design discussion guides Create curriculum vitae. In participating in any project, I
research protocol and toolkits Jun. 2010 bring enthusiasm and the careful eye of a service and
- Dec. 2010 Freelance Designer Frame360 interaction designer. It is my creative background that
Freelance contract design work with local forces me to think critically, solve problems
firm Frame360 with primary dealings efficiently, and provide research experience to any
concerning marketing pieces for JP Morgan project. I appreciate your time and efforts and look Event Producer Special Projects
and a local DHL shipping and receiving forward to hearing from you. Sincerely, 2 Curriculum
company. Work on regular deadlines with Vitae Contents TECHNICAL ABILITIES Correspondence
multiple iterations Client and company ALLEN J COCHRAN 1800 Lafayette Place Apartment
interface experiences Design integrating B6 Columbus, Ohio 43210 (513) 633-8888
Adobe CS and Microsoft Office Print and ALLENJCOCHRAN@GMAIL.COM WWW.PROFESSIONAL
screen design Jun. 2007 - Oct. 2009 Allen received his Bachelor of Fine Arts in the
Assistant Director, Events University of concentrations of Painting and Sculpture in 2006
Cincinnati Foundation Gallery Coordinator from The University of Cincinnati College of Design,
Mar. 2006 - Jun. 2007 ArtWorks, Time Architecture, Art, and Planning. Following his
Warner Cable Gallery Chief In-house undergraduate career, Allen worked as the Gallery
Designer The School of Architecture & Coordinator of the ArtWorks Time Warner Cable
Interior Design Aug. 2004 – Jun. 2005 Gallery for a year. In 2007, Allen was recruited to
EDUCATION Sept. 2001 - Jun. 2006 work at The University of Cincinnati Foundation as an
Bachelors, Fine Arts University of event producer and graphic designer. Currently, Allen
2 FOR PROMOTIONAL USE ONLY

3. Professional & Educational Experience FOR PROMOTIONAL USE ONLY
Allen received his Bachelor of Fine
Arts in the concentrations of Painting
Formidable years
and Sculpture in 2006 from The Oh those were the days...
University of Cincinnati College of
Design, Architecture, Art, and Planning.
Following his undergraduate career,
Tecumseh high school
Allen worked as the Gallery Coordinator High School Diploma
of the ArtWorks Time Warner Cable
Gallery for a year. In 2007, Allen was
recruited to work at The University
University of Cincinnati
of Cincinnati Foundation as an event Earned Bachelors of Fine Arts
producer and graphic designer.
Currently, Allen is now pursuing his
Artworks
ArtWorks Time Warner Cable
Master of Fine Arts at The Ohio State
Gallery Director
University in service and interaction
design. He is taking classes and writing
his thesis while he works in the Ohio
UC Foundation
Assistant Director of Events, Graphic
State Department of Student Life as
Design, Donor Relations and Social Media
the 2011-2012 Vice President of the
Council of Graduate Students. He
The Ohio State University
expects to Graduate in with his MFA in
Pursuant of a Master of Final Arts Degree
the Spring Quarter, 2012.
in Design Research.
Allen enjoys collaborating on projects,
drawing, taking photographs, walking
his dog, surfing the internet, watching
movies, and reading in his spare time. Technical Abilities
Software Skills
For more information Hardware Skills
or to contact online, Visualization & Drawing Skills
visit I Look Good
Them Smarts People Get
In Design, the work
and research blog at Facial Hair
allenjcochran.com.
1982 1998 2001 2006 2007 2009 2012
3

4. Research & Design Process FOR PROMOTIONAL USE ONLY
From a client With team Concepts
From a team With clients Parts
From a boss With audience Successes
Discovery Design Triage Output
Input Research Prototyping
Of history Ideas The
Of area Brainstorms Final
Of subject Conceptualize “Design”
4

5. Analysis & Translation Process
Elizabeth B.-N. Sanders and P.J.
Stappers say “The analysis of
qualitative data is always an adventure
Wisdom
of exploration, and the analysis of
qualitative data that comes from
Define abstract points based on the Information and
generative design research especially provide actionable guidelines for the target audience.
so” (2012). Sanders and Stappers
describe the aim of analysis as ‘picking
apart’ and that “searching for patterns,
generalizing findings, and finding Knowledge
evidence to support your conclusions”
are important aspects of analysis Establish major areas of opportunity from the Info and
(2012). In accordance with Sanders generalize for the larger population.
and Stappers writing, Richard Ackoff’s
DIKW scheme for describe levels of
understanding is utilized regularly to
understand the captured phenomenon
from design research protocols.
Information
Often, I work on analysis with all
my data points displayed on a wall, Organize into categories; Identify key themes; look for
properly organized and displayed in a patterns in the data; document the uses of materials.
logical order. In conjunction with ‘on the
wall analysis’, as Sanders and Stappers
call it, I use databases to input the
quantitative information. Quantitative
data points, unlike qualitative data,
Data
more often needs the rigor associated
Record and document as much of the
with computer analysis and graphing.
Phenomenon as possible.
Phenomenon
FOR PROMOTIONAL USE ONLY
What happened. The scenario in which
data is captured.
5

6. Project Role
4 912
Team & Project
Committee time
MASTERS Thesis Project lead members (in days)
At The Ohio State University, I am • Establish funding sponsor
primarily studying Interaction Design • Recruit all participants
and Service Design. My thesis • Design research protocol
research is on the Ohio State Council • Prepare research toolkit
of Graduate Students. I am applying • Design all materials
a service design framework, The • Prepare thesis document
Experience Cycle by Shelley Evenson
and Hugh Dubberly, to the organization.
1. Connect 2. Orient 3. Interact 4. Extend & 5. Advocate
My research is comprised of two & Attract Retain
co-creative, generative workshops,
several quantitative demographic and Experience Cycle - adapted for Thesis Project from Shelley Evensen & Hugh Dubberly (2006)
psychographic surveys, and a literature
review. My research is triangulated
through several validations including
presentations to thesis committees,
research participants, comparing
1
quantitative to qualitative data,
and presenting to the case study
5 1
organization.
5 2
2
4 3
4
3
Shelley Evensen & Hugh Dubberly
(2006) - Experience Cycle with Key
Performance Indicators
Right: Generative collage examples from
research workshops
6

7. Project Role
36 402
Project
Team
time
members
Shift Chief Design Officer (in days)
Shift is a game being produced for • Oversee the Shift brand design
students of all levels at the Ohio • Manage the web production ID u Name Notes Technical
Notes/Assumptions Estimate
State University. The web and mobile • Manage the native app production 2 Home
Page
-­‐
Sign-­‐up As
a
Shift
administrator,
I
want
users
to
(Refer
to
v0503-­‐FINAL)
There
would
be
1
based application will allow students • Oversee the Shift GUI design be
able
to
create
an
account
in
Shift
so
one
or
more
links
available
on
the
to socially engage in challenges to • Act as the user advocate they
can
begin
to
use
its
features. home
page.
incrementally enhance their personal • Contribute to the overall direction
3 Home
Page
-­‐
Licensed
Statistics As
a
Shift
administrator,
I
want
the
(Refer
to
v0503-­‐FINAL)
Assume
this
is
5
wellness. The app measures wellness
home
page
to
include
a
visualization
of
five
quantities
that
are
shown
in
a
across 9 different areas such as
some
licensed
detailed
OSU
statistics
graph
visualization
like
number
of
user,
Physical Wellness, Emotional Wellness, from
within
Shift. number
of
events,
etc.
Financial Wellness, Environmental 4 Home
Page
-­‐
Login As
a
Shift
administrator,
I
want
the
(Refer
to
v0503-­‐FINAL) 1
Wellness, Aesthetic Wellness, etc. home
page
to
provide
a
way
for
users
to
login
to
Shift
provided
that
they
Shift is challenge based. Not only already
have
an
account.
Print Logo 5 Home
Page
-­‐
OSU
Statistics As
a
Shift
adminstrator,
I
want
the
(Refer
to
v0503-­‐FINAL)
This
may
have
0
will the system challenge users, but
home
page
to
include
a
large,
to
be
delayed
until
there
is
enough
users can also challenge themselves
prominent
visualization
of
OSU
Shift
meaningful
data
in
Shift
to
display.
and their peers. Challenges range
statistics. This
is
included
in
the
estimate
above.
from simple tasks like “Increase 6 Events
-­‐
Search As
a
visitor
to
the
Shift
site,
I
want
to
(Refer
to
v0503-­‐FINAL)
The
user
30
Your Physical Wellness: Visit the be
able
to
search
Shift
for
events
should
be
able
to
enter
search
criteria
campus gym three times this week” related
to
my
search
terms
so
I
can
into
a
search
box,
press
enter
and
then
to networked challenges made up of plan
my
schedule. be
shown
search
results.
Assumes
this
smaller challenges such as “Increase shows
day,
week,
month
and
all
(list)
Your Physical Wellness: Loose 25 Web Logo views.
The
list
view
would
show
today
and
future
only.
There
would
also
be
a
Pounds This Quarter”.
Wireframe example - one of more than 100 screens. way
to
view
the
user's
calendar
of
events
that
have
been
subscribed
to
or
Simply put, Shift enhances student lives Physical Intellectual Emotional
RSVP'd
for.
by asking them to compete against one 7 Search
-­‐
Display
Search
Terms
As
a
user,
I
want
the
original
search
(Refer
to
v0503-­‐FINAL) 1
another in small manageable tasks that terms
to
remain
in
the
search
box
and
have a large impact over time. be
editable
on
the
results
page
after
my
results
are
returned
so
I
can
review
what
it
is
that
I
searched
for.
Social
8 Search
-­‐
Paging
Results As
a
visitor
to
Shift,
I
want
to
be
able
to
(Refer
to
v0503-­‐FINAL)
In
the
calendar
1
page
through
results
so
that
I
am
not
view,
this
would
be
accomplished
by
overwhelmed
with
a
very
large
number
providing
paging
arrows
so
the
user
of
results
all
appearing
on
one
page. can
navigate
to
the
next
or
previous
Working with 3 designers, we established mood, User Interface Requirements Story Examples - one of more than 300 initial month
(or
week
or
day). UI Requirements
7 identity and standards.
9 Events
-­‐
Search
Results As
a
visitor
to
Shift,
I
want
to
be
shown
(Refer
to
v0503-­‐FINAL)
Events
will
0
event
information
for
each
event
appear
in
the
search
results
even
after
matching
my
search
including
the
they
are
full
with
participants.
name,
day,
date,
time,
location,
Included
in
"Events
-­‐
Search"
story
associated
pillars,
description
and
estimate.
number
of
guests
attending
(if

8. Project Role
127 246
Project
Team
time
Council of members
Graduate Students Vice president (in days)
In the Spring of 2011, I was elected • Manage the internal activities of
as the Vice President of the Graduate the Council of Graduate Students
Student Body. In this position I am • Maintain global communication
expected to maintain the internal standards for the Council
COUNCIL OF GRADUATE STUDENTs We collect
organization of the Council of Graduate • Operate the internal Committees them all
at Ohio State
Students. This responsibility includes • Appoint to the external CGS.OSU.EDU
2012 M.ARCH • MFA • AU.D. • M.BLE •
M.A. • M.S. • PH.D. • M.ED. •
managing more than 80 Delegate Edward F. Hayes M.C.R.P. • ED.S • M.ED • M.H.A. •
University Committees M.P.H. • M.L.H.R. • M.L.A. • M.ACC •
Graduate Research Forum • M.S.W. • M.A.S. • •
M.B.A. • M.MUS • D.M.A. • D.N.P.
Departmental Representatives,
D.P.T. • M.P.A.
• Plan and execute the annual Hayes M.S.L. • M.B.O.E.
appointing to more than 100 University
Committees, maintaining more than 10
Research Forum.
Feedback
internal Council Committees and acting
as the Executive Officer for internal
Survey
affairs.
Purpose
The purpose it to understand any issues around the Hayes Forum and to seek
input on general graduate student concerns. The information gathered by this
This opportunity has provided me the survey will impact future forums as well as the experiences graduate students
have ongoing.
avenue to research, in a service design
capacity the systems of the Council. It
has also given me the opportunity to Advertisement T-shirt design Hayes Forum Assessment Survey
redesign several websites and creates
several communication plans for
internal Council services.
THE OHIO STATE UNIVERSITY
EDWARD F. HAYES
GRADUATE RESEARCH FORUM Weekly News
Friday, Abstracts due by
December 16, 2011
cgs.osu.edu
February 24, 2012 Submit abstracts online
at the Ohio Union http://cgs.osu.edu
Co-sponsored by
Council of Graduate Students
Office of Research
Graduate School
Annual Hayes Research Forum Poster CGS Weekly News Header Design
8

9. Project Role
5 65
Project
Team
time
Nationwide usability members
team evaluation Researcher (in days)
During the summer of 2010, I • Establish discuss guides
participated on a design team’s who • Schedule interviews
was asked to evaluate the Nationwide • Moderate interviews
Internet Usability Team. We were asked • Observe team proceedings
to evaluate the group as if we had no • Visualize findings
prior knowledge of the organization, its
structure, or the nature of their work.
Over the course of two months, our
team had a primary research goal of
identifying and visualizing the structure
of the team, the organization of
Nationwide and the associated partners
of the Usability Team. To achieve this
goal we interviewed over 50 people
from various parts of the company,
observed daily practices and sat in on
agile production meetings. We also
used secondary research to better
understand their process from an agile
point of view and an academic view of
usability.
In the end, we produced an interactive
PDF that could be emailed, used on
the web, and printed if necessary.
To the right are example pages from
This document described, visually, the
the final deliverable document. Due
Team’s process and all members of the
to confidentiality agreements we were
team by position. The document was
asked not to provide these documents
completely circular - any one link on a
in a legible way; however, we can
page could lead you to a complimentary
discuss the project and what happened.
point in the document.
9

10. Thank You
For Your time
Allen J Cochran
Allen J Cochran
Columbus, Ohio
allenjcochran@gmail.com
(513) 633-8888
www.allenjcochran.com
10 Allen J Cochran, Copyright © All Rights Reserved, 2012