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Social meda and news - Kicking off a successful social media program in your newsroom

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Allison Fabella
Allison Fabella

Search Engine Strategies (SES) conference April 2010 - New York

Médias sociauxTechnologieBusiness
1  sur  19
Allison Fabella SEO / Social Media Manager The Atlanta Journal-Constitution @alli12
Time to Boogie Going All the Way with Social Media
Social Media Has Surpassed PORN as the #1 Activity on the Web
Slooowww Down! Its Better When You Take Your Time
4 Step SM Campaign 1. Planning 3. Setting Up 2. 4. Tracking Engaging
1. Planning Direct Your Efforts Towards Your Objectives
Define Objectives Traffic Sourcing Information Branding
Tracking Pick the Right Tools for the Job
Metrics Matchmaking Traffic Site Catalyst, Google Analytics, Bit.ly Branding/Buzz RavenTools, Trackur, Radian6, HubSpot Demographics Facebook Insights
Setting Up Get Your Plan Ready for Action
Ready, Set... Match Tool with Objectives & Audience Twitter, Facebook, Buzz, Digg, ... Establish Social Media Policy Fan/Corporate pages Get Found
Choosing a Partner Facebook  When SIZE matters  “Hard” news Twitter  When SPEED matters  “Tabloid” news  Community building  Info giving & getting  Fan Pages  Apps Tweetdeck, HootSuite
Get Found
Optimize Your Tweets
Engaging Make the Right Moves with Your Community
Be a REAL Friend Be informative, helpful, available Follow, Respond, ReTweet Create Lists, Hashtags, Tweet Poll Subscribe Muckrack, Twibes, MediaOnTwitter
Star Power
Takeaways Build strategy & metrics per goals Choose tools to match audience Find your community & vice versa Tie social media efforts to $$$
Thank You! Allison Fabella SEO / Social Media Manager The Atlanta JournalConstitution afabella@ajc.com @alli12

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Social meda and news - Kicking off a successful social media program in your newsroom

Notes de l'éditeur

  1. Facebook partnering w/Webtrends for more robust insights See Lee Odden post on TopRank Blog from March
  2. Also Drudge &amp; Fark
  3. Facebook has 400 million members 10x bigger than Twitter 4th largest if country Surpassed Google Reader ½ of Twitter use is for News (surpassing Facebook) VS. 20% of FB Facebook = News &amp; Community VS. Twitter = News Digg = Attempt to curate and rate to regain relevance in SM