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Mobiz: Three-Screen and the Cloud Paradigm
1. 3 Screens and A Cloud
Gladstone Grant, VP Developer & Platform Evangelism, Microsoft Canada
,
Twitter: @GladstoneGrant LinkedIn: Gladstone Grant
MOBIZ, Montreal Digital Conference
4. “Microsoft will deliver platforms that will let
people build applications. Those applications
will run not only on the PC, they'll run up in
the Internet, or in the cloud, as we say, on the
phone, in the car, in the TV”
Bill Gates, 2008
5. • Best possible user experiences across PC, Phone, TV and a world of devices
• Seamless anytime/anywhere access to data regardless of the device
• Rich devices service connected; set of services that are common across devices
• Provide natural user interface across devices - touch, voice, camera, gestures
• Cloud platform for moving, enhancing and transforming applications & infrastructure
• Openness/Interoperability is essential to support multi-language, multi-tool, multi-device
6. Mobile Ecosystem & Opportunity
25% (108M of Total number of Combined revenues
429M) Phones sold downloaded from major app
Worldwide in Q211 applications in stores leap 77% in
were smartphones 2011 expected to 2011 to $3.8 billion
reach 18.1 billion
Mobile advertising Gartner identifies Opportunity for
revenue forecast to Mobile and cloud businesses and
reach $3.3B in computing as Top developers is huge!
2011, more than 10 strategic
double the $1.6B technologies
in 2010
Source: Gartner, issuppli.com technoclud.com
7. Opportunity for developers and businesses
Make Money Transparent App Free developer
through easily certification tools. One dev
discoverable Global process to get to environment for
Marketplace market quickly all screens!
Strong partner and No Fragmentation, Cloud Services
developer through control of integration
hardware and OS
community specification
9. Types of Cloud Services
Migrate to it Build on it Consume it
We’re in.
all
10. Why Mobile and Cloud
Efficiency: Save Agility: Respond Elasticity: Easily
costs and pay for quickly & faster Scale up/down as
what you use time to market demand changes
Choice: choose Global Reach: Service Mgmt:
between cloud & Ability to expand Automatic
on-premise globally Service-Level SLA
Openness:
supports all Focus on Business Trust: Highly
tools, languages, innovation, not available, reliable,
device infrastructure secure platform
12. Resources to Help You with your
Mobile/Cloud Apps
• Download Free Tools & Submit Apps at AppHub –
http://create.msdn.com
• Have an idea for 2 apps? Publish those apps and you might get to keep
a free phone. Check out our Mango App Challenge at
http://bit.ly/reGCbv
• We have Evangelists to help you get your app submitted. Leverage them
• Leverage the Windows Azure Tools Kits for iOS, Android and Windows
Phone to accelerate your mobile development using the Cloud.
Download them here: http://bit.ly/kZZG7x
• Take advantage of Microsoft Spark programs to provide access to
Software, Support & Visibility
• Startups: www.BizSpark.Com (also includes Azure Cloud Services)
• Web Shops: www.WebSiteSpark.Com
13. Q&A and Call to Action
Leverage the Take advantage of Leverage the
Mobile the Cloud Benefits resources I outlined
Opportunity in the presentation.
Microsoft is here to Stay in Touch! Thanks for your
help you be Twitter: time!
successful. @GladstoneGrant
Leverage the
Evangelists!